The document discusses the concept of "faceted identities" where a person presents different facets or aspects of themselves to different audiences. It notes some common excuses for not exploring one's identities more fully. It then outlines the speaker's areas of interest and work before summarizing initial findings from experimenting with faceted identities. This includes facets being usable voices for different audiences and the potential for faceted social media profiles and websites. It raises design challenges and issues around privacy before concluding with a call for others to experiment with faceted identities.

1. FACETED IDENTITIES
Xianhang Zhang

10. THE EXCUSES

11. THE EXCUSES
• It’s hard to find the time
•I was never taught how
• I’m tired at the end of the day
• It’s expensive
•I can’t gain access to the resources
•I don’t have any of the tools

16. Presentation Impression Attribution
of Self Management Theory

17. ABOUT ME

18. ABOUT ME
• Theory, Design & Business

19. ABOUT ME
• Theory, Design & Business
•I design for Social Interaction

20. ABOUT ME
• Theory, Design & Business
•I design for Social Interaction
• For hire

21. BLOG?

22. Personality = f (Audience,

23. FACETS & ALTER-EGOS

34. FINDINGS

35. FINDINGS
• Facets remarkably usable (n=1)

36. FINDINGS
• Facets remarkably usable (n=1)
• Facets are Voices

37. FINDINGS
• Facets remarkably usable (n=1)
• Facets are Voices
• Audiences are easier to write to

38. FINDINGS
• Facets remarkably usable (n=1)
• Facets are Voices
• Audiences are easier to write to
• “Xianhang as a ...”

39. OTHER APPLICATIONS

40. OTHER APPLICATIONS
Faceted Facebook

41. OTHER APPLICATIONS
Faceted Facebook
Faceted Twitter

42. OTHER APPLICATIONS
Faceted Facebook
Faceted Twitter
Faceted Youtube

43. DESIGN ISSUES

44. DESIGN ISSUES
What is the ideal granularity of a facet?

45. DESIGN ISSUES
What is the ideal granularity of a facet?
How lightweight should facet creation be?

46. DESIGN ISSUES
What is the ideal granularity of a facet?
How lightweight should facet creation be?
How can you communicate faceting to the reader?

47. DESIGN ISSUES
What is the ideal granularity of a facet?
How lightweight should facet creation be?
How can you communicate faceting to the reader?
How does faceting integrate with the rest of the web
ecosystem?

48. FACETS & PRIVACY

49. FACETS & PRIVACY
• Facets are orthogonal to privacy

50. FACETS & PRIVACY
• Facets are orthogonal to privacy
• Facets makes privacy socially tractable

51. FACETS & PRIVACY
• Facets are orthogonal to privacy
• Facets makes privacy socially tractable
• invite-only facets, hidden facets, paid facets

52. AN RFH

53. AN RFH
• Request for Hacker

54. AN RFH
• Request for Hacker
• Want to make this a Wordpress plugin

55. AN RFH
• Request for Hacker
• Want to make this a Wordpress plugin
• Wordpress source melts my brain

56. AN RFH
• Request for Hacker
• Want to make this a Wordpress plugin
• Wordpress source melts my brain
• Any Wordpress Hackers in the audience willing to collaborate?

57. ALTER-EGOS

58. ALTER-EGOS

59. ALTER-EGOS

60. NEXT STEPS

61. NEXT STEPS
• You guys!

62. NEXT STEPS
• You guys!
• Experiment with faceted identities

63. NEXT STEPS
• You guys!
• Experiment with faceted identities
• Come up with a design language

64. NEXT STEPS
• You guys!
• Experiment with faceted identities
• Come up with a design language
• Make it standard across the web

65. NEXT STEPS
• You guys!
• Experiment with faceted identities
• Come up with a design language
• Make it standard across the web
• Save a whole lot of social awkwardness

66. THANK YOU!
hang@bumblebeelabs.com
http://www.bumblebeelabs.com