Here I have tried to share my experiences that how could you start online marketing for your business. You can see the video presentation on this topic on our youtube channel: https://www.youtube.com/channel/UC5z7pv3dxAcC4N4VH5V1Ybw or you can join our Facebook group to grab this kind of video: https://www.facebook.com/groups/imbdagencygroup. Visit: www.imbdagency.com

1. How to Start Digital
Marketing for a Business

2. Research
 Define your USP (Unique Selling Point)
 Define your Audience ( Demographic, Interest, Most Active platform)
 Competitor Analysis
 Check List or To-do list
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3. Platforms Preparing
 Website
 Social Media Platforms
 Facebook
 Instagram
 YouTube
 LinkedIn
 Twitter etc
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4. Content Preparing
Content Objective Content Type
Branding/ Awareness Video/Image ( For Audience Building )
Promotional/Explainer Video ( For Soft sell, Engagement and Sales
Funnel)
Discount or Offer Content USP Based Video( Hard Sell and Remarketing )
Help Content Image/Video ( For Brand Impression )
 After a certain time you have to improve your content plan to grab more targeted audience
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5. Start Marketing Campaign
 Search Engine Optimization (SEO) – To get organic & High quality traffic.
 PPC – For generating Instant traffic from search engine
 Social Media Marketing – Paid Ads on Social Media
 Branding
 Explainer/Promotional
 Soft sell
 Hard Sell
 Messenger (Catboat) Marketing
 Influencer Marketing
 Email Marketing
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6. CRM or Customer Database
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7. Next Live Session
Topic: Sales Technique.
Date: 16 April 2020 ( Thursday )
Time: 8:00 PM

8. Stay Tuned with us
Thank to All
Visit: www.imbdagency.com