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- 1. Presented by: Break down the barriers to digital transformation June 3rd 2015 First Last Name Title
- 2. © IBM Corporation 2 Frontline decision making New mobile apps are consolidating decision making at the fingertips of people who need to act Disruptors are reinventing business processes and leading their industries with digital transformations Real time insight driven processes Insight from nontraditional data sources is being infused in business processes to create new business moments Digital Innovation New innovations are composed leveraging digital services from a broad ecosystem
- 3. © IBM Corporation 3 Will you disrupt or be disrupted by your industry? Bringing insight directly to their maintenance engineers via mobile Using weather data to predict real time inventory needs Sourcing new innovation from mobile developer communities
- 4. © IBM Corporation 4 Digital disruptors are different Share of customer wallet +10pts 3-yr customer retention +6pts % of new product dev initiatives released +6pts KPI performance vs peers Sources: 1. “Digital reinvention”, IBM institute for Business Value, December 2013 2. “Inside the mind of Generation D”, IBM Center for Applied Insights, October 2014 Reshape the customer experience Reshapetheoperatingmodel Value proposition focus Valuedeliveryfocus
- 5. 5© IBM Corporation Digital transformation requires multi-speed IT – Continuous delivery through agile DevOps – Seamless workload portability based on need at any point in time – Collaborative innovation on top of enterprise systems through microservices and APIs – Secure interactions across enterprise IT, hybrid & public clouds Digital ecosystem Core enterprise Scaling institutional knowledge and processes Speed & agility to drive innovation and growth
- 6. 6© IBM Corporation Your technology must be future-proof Cloud-native Cloud-enabled – Flexibility in deploying workloads determines your ability to adapt – Move data to workloads or workloads to data based on what makes sense at a given time – Use containers to facilitate seamless portability across any IT landscape
- 7. © IBM Corporation 7 Barriers to digital transformation Organizational siloes and skill gaps Requires collaboration across LoB, IT and ecosystems like never before PEOPLEPROCESS Business processes and transactions span multiple environments Demands security, visibility and control at each touch point to mitigate new risks Fast, secure, controlled access to data Identifying, integrating, and analyzing the right data across diverse ecosystems Flexibility for the future To use any data, applications, services and devices TECHNOLOGY
- 8. 8© IBM Corporation An architecture for digital transformation - Security across every point of interaction - Built-in monitoring and analytics - Seamless workload portability - Fully integrated DevOps Secure gateway Enterprise Infrastructure Digital Innovation Integration Partners Apps Access Info Process Interaction Events Microservices and APIs Enterprise containers
- 9. 9© IBM Corporation …that only IBM can deliver - Security across every point of interaction - Built-in monitoring and analytics - Seamless workload portability - Fully integrated DevOps Secure gateway Enterprise Infrastructure Digital Innovation Integration Partners Apps Access Info Process Interaction Events Microservices and APIs Enterprise containers Unique pattern-based runtimes deliver seamless portability52% better performance than the next best ESB Secure by design The only platform with built-in intelligent scaling, workload placement and DevOps The largest range of supported open standards in the industry Scales to billions of concurrent messages and transactions
- 10. © IBM Corporation 10 Reshape the customer experience Reshapetheoperatingmodel Value proposition focus Valuedeliveryfocus Optimize decisions with insight from your operations Remake your organization for the future – with IBM Embrace agile to accelerate your transformation Reinvent processes for ecosystem participation Deliver adaptive personalized experiences
- 11. © IBM Corporation 11 Optimize decisions with insight from your business operations Future made business operations use complete visibility and embedded analytics to act in real-time Improve decisions by understanding patterns and trends Collect and monitor events across your ecosystem Model next best actions and automate decision making The only decision support based on real-time insight into the systems that run the business Unique advanced analytics provide greater insights from real- time data across operational sources IBM captures the largest number and diversity of events, from the broadest range of sources - in real- time
- 12. © IBM Corporation 12 Optimize decisions with insight from your business operations -Increase productivity up to 300% -Adapt to market changes 3X faster Get started with us today Access cloud- based tools to improve your decision making Explore Bluemix Business Rules Model next best actions and automate decision making Adapt decision logic at the pace of business with aggregation Identify opportunities and risks in real-time – to enable action Learn aboutNew Perspectives on Decision Management Learn about event visibility at ODM for Dummies Improve decisions by understanding patterns and trends Collect and monitor events across your ecosystem
- 13. © IBM Corporation 13 Optimize decisions with insight from your IT operations Future made IT operations manage anything from anywhere - with complete visibility across hybrid IT The industry’s most complete visibility – capturing 100% of transactions across the largest number and diversity of things Automate and collaborate to focus teams on innovation initiatives Gain complete visibility and control over apps and infrastructure Use embedded analytics to solve problems faster or avoid them altogether Advanced analytics for predictive and historic insight across all IT Operations data DevOps built for hybrid IT with built-in workload automation and performance management
- 14. © IBM Corporation 14 Optimize decisions with insight from your IT operations -Predict 100% of major incidents -Reduce outages up to 40% -Improve app availability up to 98% Get started with us today Apply actionable insights to make the right decision at the right time Gain visibility and control across all IT operations, wherever they reside Automate key tasks to spend less time on routine maintenance, more on innovation Try out IT Operations Management & Analytics Take free trials of Workload Automation and Collaborative Ops Start now with Application Performance Management Automate and collaborate to focus teams on innovation initiatives Gain complete visibility and control over apps and infrastructure Use embedded analytics to solve problems faster or avoid them altogether
- 15. © IBM Corporation 15 Embrace agile to accelerate your transformation Future made application delivery is fast, seamless and repeatable across any infrastructure Fast pattern- based deployment and movement of apps via enterprise containers The simplest, fastest, lightest dev and production environments for Java, node.js and more. The only application platform that accelerates the entire application delivery lifecycle Choose the best runtime for your application Accelerate app delivery with agile DevOps Write apps once, deploy anywhere with enterprise containers
- 16. © IBM Corporation 16 Embrace agile to accelerate your transformation -Deliver apps 60% faster with 50% better quality -Save 3 weeks per developer per year -Move apps to the cloud in minutes without change Get started with us today Try out PureApplication Service free for 30 days Take a DevOps practices self assessment Access free developer tools and runtimes Use pre-built patterns and Docker containers to quickly and easily deploy apps on-prem or off-prem Transform your software delivery process with an IBM DevOps approach Build and run apps with WAS Liberty, a fast flexible and light- weight platform for Java and node.js apps App development cycle 6wks 2 wks Test configuration Days 30mins Choose the best runtime for your application Accelerate app delivery with agile DevOps Write apps once, deploy anywhere with enterprise containers
- 17. © IBM Corporation 17 Reinvent processes for ecosystem engagement Future made business processes adapt and extend into the API economy - securely Understand and transform processes for new business models Integrate processes across your ecosystem using APIs Use hybrid cloud integration to extend your IT infrastructure The most comprehensive integration platform couples lightning-fast innovation with industrial strength security and scalability The only analytics-based BPM suite enables rapid reinvention of business processes across ecosystems The only API platform with built-in governance and security – achieve scale without sacrificing control
- 18. © IBM Corporation 18 Reinvent processes for ecosystem engagement -Accelerate innovation up to 80% -Unleash innovation securely Get started with us today Define your strategy and securely expose your APIs to the developer community Design processes that enhance collaboration and create new models Take a free trial of API Management Connect on-premises and cloud-based applications to get to market faster Take a free trial of IBM MQ Understand and transform processes for new business models Integrate processes across your ecosystem using APIs Use hybrid cloud integration to extend your IT infrastructure Explore trials of Blueworks Live and BPM on Cloud
- 19. © IBM Corporation 19 Deliver adaptive personalized experiences Future made digital experiences effortlessly deliver authenticity in every interaction The only solution to deliver authentic brand experience across all channels Unique user and content analytics deliver the most adaptive user experiences Unmatched flexibility - choose SaaS, On- Prem or hybrid without compromising security Build and manage persuasive and adaptive content Adopt a secure content delivery platform that is right for your needs Deliver the ideal omni-channel experience for every interaction
- 20. © IBM Corporation 20 Deliver adaptive personalized experiences - Boost conversion by 20% - Scale transactions 100x Get started with us today Take a Business Value Assessment to determine what’s right for you Read the analyst papers to learn how you can achieve ROI like our clients See how content can be dynamically managed in ourDay in the Life videos Build and manage persuasive and adaptive content Deliver the ideal omni-channel experience for every interaction Adopt a secure content delivery platform that is right for your needs
- 21. © IBM Corporation 21 IBM Middleware: Future Made Market share leader in Application Infrastructure and Middleware – for 14 years - Gartner Group, Market Share Report, March 2015 – Support for the largest range of open standards in the industry – Embedded analytics for actionable insights – Ultimate choice of delivery model: SaaS, PaaS or On-Premise – MobileFirst and Cloud ready
- 22. Break down the barriers to digital transformation
Notes de l'éditeur
- Speaking Points: Many disruptive forces coming together at one time Need to think digitally Customers are redefining how they engage with us We need to demonstrate insight about them personalize their experiences truly collaborate and build strong relationships. Changes in engagement forcing businesses to change Business processes require speed, agility & insight from analytics. Every business, large or small, needs to act digitally At startup speed…Cloud enables this Think like a startup Act like a startup Drive innovation. Cloud enabling enterprises to fuel innovation We envision a future helping customers continue their digital business transformation - with a focus on speed “just-in-time” or real-time analytics are becoming a business cornerstone. We are seeing disruptors leveraging some key digital transformations to reinvent business processes: Front line decision making: New mobile apps are bringing data and decision making to the fingertips of people at the front lines of your organization who need to act, enabling your organization to become more nimble and provide better service Moving decision making to the front line requires: Connecting and securing services and data from different places including core systems of record The ability to assemble them together as services outside the firewall, for mobile and web apps Quickly identifying and resolving any performance bottlenecks that could occur. Insight driven processes: Insight from non traditional data – social like twitter, internet of things, wearable devices, m2m is being used in real time business critical processes to create new business moments. More data, insight and capabilities are available in both employee and customer devices at the point of action, enabling faster, better decisions and action in the business moment Delivering insight driven processes requires the ability to integrate data sources from the internet of things, as well as systems of record and 3rd party data sets analytics that have cloud speed and elasticity Delivered at the right time, right place… informing and enabling business moments Ecosystem based innovation: Other companies are effectively becoming digital innovators. They are focusing on creating their unique differentiation and sourcing from developer communities to help complete complex products and solutions. They are leveraging digital services from a broad ecosystem so they can focus on their core competences Enabling ecosystem based innovation requires: easy integration of data and services from any source Agile DevOps capabilities that enable rapid experimentation Coordinated lifecycle delivery
- Speaking Points: Lets talk about some enterprise that have chosen to be disruptors For instance the airline industry Globally, over 100,000 planes take off every day – over 37 million flights last year A plane alone has 360,000 parts. Small margins - about $4 per passenger in 2012 – about the cost of a cup of large coffee In the US alone flight delays cost over $8 billion in 2012 Making the right decision at the right time and place can make a huge difference. A critical metric that airlines can control is Turnaround times – that’s how long it takes to turn an incoming flight into an outbound flight For an Airbus A320, industry best practice is around 25 minutes. But it’s not uncommon for turnaround time to take 45 minutes or more. Every flight hour lost is about $10,000 of lost revenue. Airlines are looking to adopt more efficient maintenance models Airbus spoke on stage at InterConnect this year saw this as an opportunity to transform the way they deliver value to their customers moving beyond simply selling airplanes to offer new services that bring their expertise to their customers by bringing a wide variety of data and insight together to mobile devices in the hands of maintenance engineers to optimize the speed and efficiency of maintenance actions. This requires dealing with a high number of diverse systems some on premises some in the cloud some on planes in flight some in the hands of maintenance engineers It all has to come together so the people on the front lines can do their jobs more effectively. They can bring all the pieces of the maintenance puzzle together: The current location of the aircraft … The maintenance history and real time maintenance status of the aircraft … The availability of parts … The location, availability and skills of the line mechanic … and more By connecting and securing services and data from all these different sources, on the IBM Cloud, the three main players in aircraft maintenance The mechanic The maintenance supervisor And Airbus The right information gets to the right decision-makers at the point of action at the right time, Accelerating troubleshooting Shrinking Turnaround Time. Keeping planes and people moving. IBM Cloud and mobile bring it all together – the ability to bridge between the cloud and back office systems, mobile capabilities, analytics and security DelHaize, Parent company of Food Lion Using nontraditional data, weather data in their inventory business process To predict buying behaviors based on weather. Just-in-time inventory based on answering open-ended business questions like weather that causes them to adjust their optimal goals continuously. Citi spoke at Interconnect as well. Fostering innovation through digital acceleration Leverages the concept of outside-in innovation. Through it they want to: Unleash the power of the tech community Develop new solutions Disrupt the way banks innovate Recognized the missed opportunities that would exist if they relied solely on Citi and were unable to engage the full tech community. Using 3rd party development communities to help drive innovation.
- Speaking Points: Successful organizations will seek to transform the way they deliver client experiences and the way they operate their processes – or both – to deliver greater value and differentiation. They will: connect seamlessly across ecosystems enable interactivity across all elements of these ecosystems develop a greater awareness of client needs that informs the experiences they deliver and apply intelligence to their decision-making In short they will become Digital Enterprises. Digital Enterprises outperform traditional enterprises – they have greater wallet share, customer retention and new product development success than organizations in their peer group who have not adapted. Additionally, they evaluate their abilities to engage with clients and to operate effectively far higher than their non-Digital peers.
- Speaking Points: How you will personally respond to the new digital era? The first step is to recognize where you need to head If you look at these digital transformations it’s clear that digital businesses today use and connect data and services from many different sources. Some you will own. Some you will simply connect to. Some will be on-premises and some will not. One large category of apps and services that are being driving through cloud are mobile apps and other means of engagement. The bottom line is no one environment will contain everything you will need and use. The essential challenge is that a multi-speed transformation is required. One in which organizations must continue to exploit the institutional knowledge and consistent processes of their core operations, while unleashing rapid, scalable innovation across ecosystems, that can then be incorporated repeatably into organizational DNA . Multi-speed transformation requires an ambidextrous nature of working across different cultures, skillsets and ecosystems, and must be built on a technology foundation that bring these worlds together.
- Speaking Points: IT is a critical enabler of multi-speed transformation. Organizations need to build the capabilities to rapidly develop and deliver new services, which requires a collaborative approach to development that extends across business leaders, developers and IT teams. Scale is essential – organizations need to be able to take what is good in their enterprise, but rapidly incorporate new developments across ecosystems and extend these services… this requires a flexible IT foundation. Operational automation and visibility is key – the pace of digital business demands that the right decisions are made at the right time… often at a pace human’s can’t keep up with. Analytics and automation ensure completeness of information, and the ability to respond to what this information is saying, at the right time. Automation frees up time for innovative new projects by minimizing the time teams spend on routine activities.
- Speaking Points: A majority of organizations cite people, process or technology challenges to digital transformation. People challenges are most commonly cited by customers - difficulties achieving the culture change or buy-in required to drive a transformation, breaking down the organizational siloes between functional, or unleashing the skills of digital innovators. Process: As business processes and transactions cross multiple environments, organizations must: Be aware of the new risks involved, and ensure security, visibility and control at each touch point. And ensure processes are adaptable to cross beyond the boundaries of the traditional organizational ecosystem. Technology: How do you maximize flexibility? To use not only your own data, apps and services, but also those from anywhere you want, and be confident you’ll have that flexibility into the future? You need a flexible, open IT foundation that can handle data from any source, with rapid scalability, on demand.
- Speaking Points: IBM Middleware breaks down the barriers to digital transformation, by providing a technology and expertise foundation to bridge the worlds of traditional enterprise operations and new digital modes of operation. IBM Middleware enables organizations to integrate seamlessly across anything in a controlled and secure way – allowing innovation across enterprise IT and new ecosystem-based innovation initiatives without compromising governance or security.
- Speaking Points: IBM Middleware breaks down the barriers to digital transformation, by providing a technology and expertise foundation to bridge the worlds of traditional enterprise operations and new digital modes of operation. IBM Middleware enables organizations to integrate seamlessly across anything in a controlled and secure way – allowing innovation across enterprise IT and new ecosystem-based innovation initiatives without compromising governance or security.
- Speaking Points: With a technology foundation that supports multi-speed transformation, organizations can embark upon four critical initiatives to transform customer engagement and operational models in the world of digital disruption:
- -Predict 100% of major incidents Consolidated Communications http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?subtype=ST&infotype=SA&appname=SWGE_TI_PA_USEN&htmlfid=TIV14064USEN&attachment=TIV14064USEN.MP4 40% reduction in outages Analysis by Forrester at CIB Bank http://public.dhe.ibm.com/software/tivoli/resource-center/whitepapers/WP74037.pdf Improve app availability up to 98% Large Shares & Depository Company In Asia
- Speaking Points: Cloud brings a new level of agility to business innovation – our research shoes that leading organizations are using ready-built SaaS applications not only to run their business but to change it and evolve it. SaaS delivers deep domain expertise, powerful analytics and flexible collaboration tools in every solution, as part of the application design. As part of the over 400 IBM and partner solutions on IBM Cloud marketplace, IBM has a large portfolio of more than 100 SaaS solutions for front and back office needs along with customized solutions from GBS (the 20 Cloud Business Solutions).
- Speaking Points: Proofpoints: Boost conversion by 20% comes from Performance Bike (logo provides a link in slide to the website) www-03.ibm.com/software/businesscasestudies/us/en/corp?synkey=W412527E65712R45 “ Compared to other online refers, visitors to our e-commerce site from the Learning Center convert up to 20 percent higher. ” Mike Starkey, Vice President of Information Systems, Performance Bicycle Scale transactions 100x comes from the The French Open: Roland Garros use case http://w3-01.ibm.com/sales/ssi/cgi-bin/ssialias?infotype=CR&subtype=NA&htmlfid=0CRDD-8VNSG5&appname=crmd Real Business Results from implementing SmartCloud solutions: The IBM SmartCloud solution can help ensure that these exciting new insights are available to the tournament’s growing audience, especially at peak times, by scaling up to meet demand and scaling back down during the off-season. By tapping into the secure, private IBM cloud, Roland-Garros can rely on the infrastructure to support its resource-intensive website while keeping operational costs low. •Anticipated to reach 76 percent average accuracy in predicting the importance of key factors in a match •Expected to broaden courtside attendance, television viewership and web traffic during the annual tennis tournament •Increased scalability to accommodate peak website traffic of 100x normal volumes while keeping operational costs low Performance Bicycle Overview Founded in 1982 and headquartered in Chapel Hill, North Carolina, United States, Performance Bicycle is a leading retailer of cycling products. With 1,800 employees, a presence in 20 states and a comprehensive offering of more than 10,000 products, the company operates bricks-and-mortar stores, a printed catalog business and an e-commerce website. Business need To drive e-commerce sales, Performance Bicycle wanted to harness its employees’ cycling knowledge to attract and inspire customers. How could it deliver this knowledge to customers in an engaging way? Solution Performance Bicycle created an interactive Learning Center seamlessly linked to its e-commerce site – enabling knowledgeable employees to share their tips, tricks and expertise with customers and visitors. Benefits The Learning Center attracted a 300 percent traffic increase by its fourth month online. By leading inspired visitors to the e-commerce site, the Center boosts conversion by up to 20 percent, driving sales.