How to use Mobile in Fundraising Events
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Shanelle Newton Clapham is working hard to get charities to the opportunity that mobile can present for their fundraising campaigns, especially events.
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How to use Mobile in Fundraising Events
- 1. Shanelle Newton Clapham Mobile Matters – It’s that simple
- 2. On a mission
- 3. Hands up!
- 5. May 2015 More Mobile searches than desktop & tablet
- 6. 10 Cool Ways to use Mobile Download it from our website: www.parachutedigitalmarketing.com.au/ resources-and-free-stuff/
- 8. Geo fencing and Beacons
- 9. Geo fencing Supporter receives a push notification when they enter the geo fence. What you need: • APP • GPS switched on • (permission).
- 10. White Ribbon Day 2015 3 Steps 1. Send SMS from White Ribbon to invite people to come to the White Ribbon BBQ with the Bulldogs in Etihad stadium. 2. User adds ticket to Wallet app 1. User receives push notification when within 10 minute walking distance from the stadium.
- 11. Do you know what this is?
- 12. Use beacons: The Big Egg Hunt • 275 beacons in eggs placed in New York, created by artists • Consumers were encouraged to find and check-in at the egg • They received clues and could bid on the egg via an app
- 14. Mobile advertising • Targeting locations, like: • Airport business lounges • ASX buildings in CBD • Cheap cost per clicks • Display banners • Search mobile • Conversion rates are higher • CTR • ER
- 15. In app banners Use In app banners for like minded audiences
- 16. NFC
- 17. Melanoma Institute Australia Stop the Spread of Melanoma Tap and Pay
- 18. Mobile card readers at events • PayPal Here: app + device • Swipe, insert or tap to pay • Send tax invoice & receipt • Only for Android & iPhone.
- 19. Apple Pay • Only Amex and ANZ in Australia • Add cards to your Wallet app • Hold your phone to the contactless reader with your finger on Touch ID
- 20. Using SMS
- 21. UNICEF Premium SMS donor journey 9.23am 9.23am 9.27am 3pm 9.27am 1 2 3 4
- 22. SMS Fundraising • Sent to 3 year lapsed donors • 9% conversion rate • $130 average gift.
- 23. Use mobile apps
- 24. World’s Greatest Shave Revenue went from $14 Million in 2010 to $18 Million in 2012 after mobile app was introduced.
- 25. Great Cycle Challenge App Children’s Medical Research Institute
- 26. Movember 2013: $26 Million raised in Australia – 122K MoBro’s. 2014: $22 Million raised in Australia – 95K MoBro’s. 3 donors per participant (globally).
- 27. • Use Mobile Advertising • Think about NFC for payments • Fundraise & invite donors via SMS • Set up a geo fence at events • Develop an app for events
- 28. Do more with mobile Amnesty International
- 29. Do more with mobile: Bring back the mixed tape
- 30. Stop banging on about mobile. Do something with it!
Notes de l'éditeur
- We consult, educate and research On a mission to give every donor and supporter a great online experience.
- Who has a smartphone? Who sleeps with his/ her phone? 44% does http://searchengineland.com/mobile-search-need-perspective-222386 (sleep with phone) Who checked email this afternoon on mobile? 52% of email is opened on a mobile device Who used maps this week? Who has downloaded more than 5 apps? Who checks his/ her mobile more then 10 times a day
- Recognise this? When you use it, your donors and supporters will also use mobile. Average donor: woman 35-40 years old. Older generation supporters and donors?
- 3 billion searches a day http://searchengineland.com/its-official-google-says-more-searches-now-on-mobile-than-on-desktop-220369 http://www.techtimes.com/articles/93310/20151009/google-mobile-searches-have-taken-over-worldwide.htm
- More info egg hunt: http://www.parachutedigitalmarketing.com.au/blog/mobile-marketing-and-apps/beacons-bring-the-digital-real-worlds-together/ http://www.mobilecommercedaily.com/fundraising-campaign-puts-beacons-inside-275-eggs-across-new-york Sponsored by Faberge, benefits go to 2 charities, free exhibition at the end, prize total 30,000 USDto spend on Faberge jewellery. NB: in 2016 also in NZ: Wellington – Christchurch – Auckland, but not clear if they used beacons, there was an app to mark the egg you found, but you couldn’t bid and the website doesn’t mention any clues given.
- The custom-built JCDecaux digital Innovate panel displays a visual representation of a melanoma tumour that slowly grows until a donation is made via PayPass Tap And Go. Link to video: http://www.bestadsontv.com/ad/74899/Melanoma-Institute-Australia-Stop-the-Spread
- For payments on events and donations (F2F) Max 100 dollars without using PIN This is an example of NFC, like Opal Cards and contactless paymeNts with PayPass (Master card) & PayWave (Visa card)
- 96% of sms messages is read within 3 minutes: smssa.com.au
- Advertising 1 month October – Sydney wide 20% conversion on Phone to RG 50 SMS donations per day. High CPA due to advertising.
- Red Cross: 9% conversion rate and an average gift of 130 dollars. (permission Emma 9/11).
- 19 people responding on SMS 1 (sent to 27), 14 are using IOS and 5 Android.
- Appeal revenue from Leukaemia foundation went from 14mln in 2010 to 18mln in 2012 after introducing mobile in their fundraising mix Annual report: Revenues from Greatest shave were reduced in 2015 (675.474, that’s 494.645 less than in 2014). Changed strategy to reduce reliance on the World’s Greatest Shave.
- Movember annual report 2014/2015: 105mln raised worldwide. In Australia: 21.7mln raised and 94,939 participants. App iPhone Mobile website Active facebook page with styling tips and funny videos
- http://360syria.com/photosphere UK’s innovation manager calls the VR an empathy machine and empathy is the precursor to action… Charity water also has a virtual reality video on her FB page.
- 2 dollar per card Also QR codes on greeting cards, playing a song.