AR brings elements of the virtual world into our real world creating a high sensory experience in the things we see, hear, and feel. Audiences on social have shifted from the feed to the camera as the popularity with Snapchat and Instagram Stories proving that “stories as a format” is the new go-to for consumer engagement. AR is the only medium that allows a brand to be apart of that content creation process.

1. 2020 VISION
Augmented Reality Goes Primetime
Allison Wood, Camera IQ
Kyle Bunch, R/GA Ventures

3. Over 1 Billion Daily Active Camera Users
0 100 200 300 400 500 600
TikTok
Snapchat
Instagram Stories
Facebook Stories

4. AR Experiences
70%
Higher memory recall
than pre-roll ads
40%
better at focusing brand
attention than pre-roll
Up to
Source: Neuroinsight (May 2018) Source: Magma (October 2018)

5. Passive vs Interactive

6. Advertisers have
seen as high as a
50% reduction
in cost per
engagement.

7. Brands are
seeing up to
30x engagement on
AR experiences vs
traditional social
posts.

8. 1/5 of consumer
sales are driven by
social conversation.
Source: Engagement Labs (Nov 2017)

9. What comes next?
Predictions // Provocations for the Future

10. 2019
The brands who
prioritize using AR to
engage with
audiences will win.

11. 2020
The camera will
become the biggest
driver of commerce
growth.

12. 2020 and Beyond
Spatial computing
becomes the
biggest shift in
technology since
the rise of mobile.

13. 2020 and Beyond
Entirely new user
behaviors create
new businesses,
jobs and myriad
opportunities.

14. Thank you.