What is External communication? Why does organization Needs External communication? Cathay Pacific Airways Public relations of Cathay Pacific Airways How Cathay Pacific Airways reach a far Target Market? Social Media and electronic usage of Cathay Pacific Airways for External communication how Cathay Pacific Airways maintain the customer satisfaction with External communication How Cathay Pacific Airways enhance loyalty & trustworthiness Uniform of Cathay Pacific Airways

1. IMPORTANCE OF EXTERNAL
COMMUNICATION
WITH RELATED TO
CATHAY PACIFIC AIRWAYS
1BSC-PLY-MGT 15-1 _ GROUP D

2. GROUP MEMEBERS
U.W SHANIKA DILRUKSHI
SACHIN P UDUGE
SACHIN N ABEYKOON
AVISHA S SENEVIRATNE
UGEEMA DE SILVA
NANDULI MINALBSC-PLY-MGT 15-1 _ GROUP D 2

3. EXTERNAL COMMUNICATION
What is external communication?
Any effective commutative effort.
Focus on spreading news.
Provide information to stakeholders.
Benefit the organizations goal achievements
BSC-PLY-MGT 15-1 _ GROUP D 3

4. “CATHAY PACIFIC AIRWAYS”
To relate the benefits with examples
Five star Honk Kong based international Airlines
4BSC-PLY-MGT 15-1 _ GROUP D

5. PUBLIC RELATIONS
Define a corporation's image to the stake holders
Communicate via:
newsletters,
media stories
press releases etc.
Create company activity awareness.
strengthen the public relations efforts.
5BSC-PLY-MGT 15-1 _ GROUP D

6. Example 1: 140 diverse newspaper designations updates about Cathay
Example 2: Discovery in-flight magazine to 250,000 passengers
6BSC-PLY-MGT 15-1 _ GROUP D

7. FAR - REACHING
Internet is now a valued resource to reach new customers.
Websites promotes upcoming products and services.
Far-reaching
This techniques keep customers satisfied
Attract the potential investors suppliers and customers
Communicate with audiences all over the world.
7BSC-PLY-MGT 15-1 _ GROUP D

8. 8BSC-PLY-MGT 15-1 _ GROUP D

9. 9BSC-PLY-MGT 15-1 _ GROUP D

10. Example 1:
Digital discovery
Example 2:
Studio CX
Example 3:
Facebook,
Twitter,
YouTube,
Google+
10BSC-PLY-MGT 15-1 _ GROUP D

11. HIGH LEVELS OF CUSTOMER SATISFACTION
To continue their relationship with current STAKEHOLDERS
Communicate in terms of quality products and well served services
Highlights the brand image of Cathay pacific
Attract the business & first class customers
11BSC-PLY-MGT 15-1 _ GROUP D

12. EXAMPLE 1: Check-in counters communicate through :
Gentle smiles,
Greetings,
Guiding's,
Good eye contacts etc.
EXAMPLE 2: Lounges
Buildings
Infrastructure
Facilities
EXAMPLE 3: Boarding announcements
flight information display systems
EXAMPLE 4 : Inflight announcements
12BSC-PLY-MGT 15-1 _ GROUP D

13. ATTRACT PROSPECTIVE CUSTOMERS
Communicate features and benefits of products.
13BSC-PLY-MGT 15-1 _ GROUP D

14. EXAMPLE:
Life Well-travelled
14BSC-PLY-MGT 15-1 _ GROUP D

15. ENHANCE LOYALITY & TRUSTWORTHYNESS
Corporate social responsible activities
Makes the general public to believe in the organization trademark
Creates a positive impression on the world.
Shape up the attitudes of people
Create a positive publicity
15BSC-PLY-MGT 15-1 _ GROUP D

16. EXAMPLE 01: Help underprivileged families
EXAMPLE 02: Christmas parties for underprivileged children
EXAMPLE 03: Dreamflight
EXAMPLE 04: Cathay pacific/ Hong Kong sevens sponsors
16BSC-PLY-MGT 15-1 _ GROUP D

17. HIGHLIGHTS RESPONSIBILITY
Employees and their uniform
Determines the brand image of a company
Highlights different responsibilities assigned
17BSC-PLY-MGT 15-1 _ GROUP D

18. EXAMPLE 1 :
“This red uniform is not only the heritage of my company, and it is also the symbol of Hong
Kong. So when I put on this uniform immediately I'll become an ambassador for my
company and also Hong Kong……
we deliver service, intense, warm, friendly and personalized well it’s not being robotic but
everyone gets their own little personal touch to it.”
Margret lai – flight attendant
Cathay pacific airways
18BSC-PLY-MGT 15-1 _ GROUP D

19. CONCLUSION
Create an inspiring brand image
Determine the strength of public relations
Attract potential customers and investors
Enhance customer satisfaction
Buildup loyalty and trustworthiness
Enhance into a greater uniformity, beauty and productivity.
19BSC-PLY-MGT 15-1 _ GROUP D

20. THANK YOU
BSC-PLY-MGT 15-1 _ GROUP D 20