Our products for an artist link together through a consistent blue and grey color scheme, desaturated photos with a blue hint, and by showing the artist's signature dark, tattooed style. Fonts were chosen to match the digipack for the website as closely as possible while the website font was slightly different due to website limitations, and hand-drawn style text was used for headings on both products to further connect the visual identity. Professional details like barcodes, copyright and merchandise links present a polished image across all materials.

1. How do our products link together to see
that there are all for the same artist?

2. Blue and grey
colour
scheme of
music video
integrated
into website
and digipack
Photos de-saturated
with a blue hint to
them to link the main
task and ancillary
tasks together.

3. Artists style is similar in all products- dark
clothing, jeans, shirts, tattoos on show.
Indie artist style
Helping to develop
star-image.

4. Digipack font- chosen by focus group
Website font- slightly different as couldn’t
copy font onto Wix

5. Simple text font on website for
main information.
Similar to text
on digipack.
Text that looks hand drawn for
the sub-headings on website
Similar to hand
drawn logo on
digipack.

6. Aspects of Professionalism in our products
Barcode and copyright details on digipack
Merchandise and links to stores on website
Gradually speeds up towards end;
similar to professional music videos.