Social Media is the name of the bucket that contains all of the catalysts that enable online conversation. Who cares? The business world should.

1. What the hell is going on ?

4. Social Media is the name of the bucket that contains all the catalysts that enable people to collaborate and converse online . Social Media It is where technology & social interaction reach third base.

5. Social Media Marketing is leveraging those catalysts to listen, engage, enable collaboration and add value to create brand fanatics. Social Media

6. What the hell is a catalyst? 2. Groups www.meetup.com 3. Reviews/Travel www.tripadvisor.com www.wayn.com 4. Social Content www.flickr.com www.photobucket.com www.slideshare.com 8. Wikis www.wikipedia.org www.wikimapia.com www.wikiwix.com 14. Blogs www.wordpress.com www.blogger.com www.blogspot.com www.vox.com 10. MicroBlogging/Txting www.technorati.com www.wordpress.com www.twitter.com www.identi.ca www.swurl.com www.seesmic.com 6. Social Platforms www.sharethis.com www.livejournal.com www.12seconds.tv 12. B2B Social Networks www.slideshare.net www.linkedin.com www.probook.com www.xing.com 5. Search Engines www.google.com www.yahoo.com www.ask.com www.lycos.com 13. Video Sites www.youtube.com www.myspace.com www.video.msn.com 9. Social Networks www.facebook.com www.xanga.com www.ning.com 1. Social Bookmarking www.digg.com www.technorati.com www.del.icio.us 7. Podcast www.podcast.com 11. Lifecasting www.ustream.tv www.justin.tv Meet 14 of ‘em here…

7. This space is very different to what us marketers are used to. Consider this: You are invited to a dinner party. You arrive without flowers for the hostess or a bottle of vino for the house. <yikes> You sit at the table and dominate the conversation about how great you are and why everyone should buy your product, service or brand. Chances are, you’re likely to be shown the door. You are invited to a dinner party. You arrive with flowers for the hostess and a bottle of vino for the house. You sit at the table and listen, observe and engage the conversation when you see an opportunity for you to help enable someone’s idea or conversation. Chances are, you’ll be invited back. Scenario 1: Scenario 2:

8. So, what do we know about the people engaged in Social Media today?

9. Source: Forrester Research

10. Maritz Canada Inc - August 24, 2009 The evolution of consumer behavior.

15. A message is not a conversation. A static website does not enable conversation. A broadcast is not a conversation . A conversation requires a di-a-logue .

20. Give your audience an experience . A < something > that they can: Add to, comment on, digg, stumbleupon, email, tag, de.lici.ous, facebook, tweet, retweet, flap, blog about, ping, mixx it, stream it, vote, organize, broadcast, google it, watch it, reddit, shalshdot, squidoo it, fark it, furl it, swik it, dzone it, wists it, diigo it, yahoo it, ask it, technorati it, newsvine, txt, spurl, wist.

22. Just the facts !

25. Fact # 3 March 2, 2009 – You Tube surpasses 100,000,000 viewers > 500,000 new videos per day

26. Fact #4 300,000,000 blogs and counting. 75% of active online users read blogs. 1 in 3 have started their own blog. Social Bookmarking and Key Influencer identity tools.

27. Fact #5 It’s the evolution of communication, information, business and life! June, 2009

28. Fact #6 Social Networking sites are officially more popular than Porn . Time, October 13, 2007

29. Reason #7 “ Catch up or Catch ya later!” Business Week, February 2009

30. It is the evolution of conversation . This isn’t a fad.

31. Only 20% of people trust advertising. But 78% of people trust the recommendations of their network. And 33% trust their selection of blogs. Source: Neilsen Trust in Advertising. Oct 2007

32. The Traditional Marketing Funnel

33. The Social Media Marketing Funnel Source: MarketingProfs.com

34. How can SMM support business objectives?

35. So what does this mean? It means…the power has shifted from the boardroom to the people !

36. Social Media Success happens the moment you lose control of your message to an audience of fanatics who propel your message for you while consistently giving you real time feedback that allows you to accurately course correct .

37. What about the ROI in Social Media?

38. This too is an evolution… we currently have two camps of measurement! Influence <The Community> Engagement <Web Analytics>

40. The fabulous world of web analytics: Content Consumption Most popular content. Length of time on page. Bounce Rate. Content Contribution Who is contributing. What are they saying. Level of influence. Social Bookmarking Who is adding you to what. Subscribing to a RSS feed Number of people subscribing to your RSS. Emailing posts Who. What. Where. When. Why. Who is talking about you Profile Engagement Who. What. Where. When. Why.

41. A Final Thought: The market is changing. Emerging media is dramatically altering our landscape and consumers everywhere are evolving. Understanding these insights allows you to create effective communications plans to leverage, engage and deliver against your objectives. Social Media Marketing strengthens existing programs and creates new opportunities to acquire, retain and create brand fanatics.

42. Social Media Marketing Starts Here: Objectives Decide what you want to accomplish – keep in mind scalability People Assess your audience’s online and offline behavior Strategy Plan how you want your relationships with your audience to evolve Social Media Catalysts Now decide which social media catalysts should be used

43. [email_address] www.linkedin.com/shannonboudjema Tweet with me @ShannonBoudjema Let’s connect! End scene.