1. June 10 & 11, 2013
Shannon Scanlan
Business Services Librarian
Arlington Heights Memorial Library

2.  Ecommerce site for handmade and vintage items
 Antiques
 Crafts
 Books
 Clothes
 Art & Photography
 Launched in 2005
 Sellers create Etsy stores
 Referred to as a cross between “Amazon and eBay”
 Etsy is not an auction site like eBay

3. Shopping on Etsy
 Browse by category or search by keyword or store
 Use Treasury (member curated shopping gallery)
 Shop Local
 Create an Etsy account in order to purchase
 Check out the seller’s store and read their reviews
 Have a Paypal account and use for purchasing
 Inquire about return policy if it is not clear in Store
Policies
 Check for coupons http://www.etsycouponcode.com/

4. Getting Started Selling
 Create an Etsy account and profile
 Choose a user name, once created the user name cannot
be changed.
 Create an Etsy store
 Complete Info & Appearance
 Upload a banner
 Create Shipping and Payment info for your shop
 Create Store Sections
 Clothes
 Art

5. Using Photos
 Pictures sell – think about how you shop online
 Look to other Etsy shops for inspiration
 Show the details
 Shoot the item in use –
 Hang or frame the picture/painting
 Show clothes/scarves/jewelry on a model
 Display item beautifully
 Limited to 5 photos

6. Examples of Photos That Sell

7. Pricing Your Items
 Do your research
 Look for similar items on Etsy and ebay
 You cannot set a minimum price, Etsy is not for
auctions
 Factor in your time
 Be realistic with your price
 Is your amateur artwork worth $100,000

8. What Selling on Etsy Costs
 Each listing on Etsy is .20 cents
 Etsy takes 3.5% of the sale price
 Do your homework before you list shipping costs
 Cost of box or padded envelope
 Packing material
 UPS or USPS costs
 Your time spent packing, shipping

9. No, No and No-Don’t Sell…
 The Vintage category is for items 20 years and older
 Guns or other weapons
 Hazardous materials
 Animals
 Drugs
 Body parts except hair and teeth
 Alcohol, no making your own spirits
 Pornography

10. Search Ads
 Highlight and promote your items
 You can highlight your entire store, a section of your
store or specific items
 Etsy suggests keywords that people will use when
searching on Etsy for your items ie. vintage, t-shirt, pin
 Set a budget for your promotion
 From $5 a week
 Monitor the reach of your ads on your Shop Stats page

11. Search Word Stats
 Spent: This is the approximate amount spent so far for this time
period. Every week your precise total spent will appear on your
Etsy bill.
 Impressions: The number of times your ads were displayed in
search results.
 Views: The number of times your listing pages were viewed from
ads.
 Favorites: The number of times your items were added to
favorites from ads.
 Orders: The number of orders resulting from your ads.
 Revenue: The item total after any discounts from your ads. It
does not include tax, shipping, or Etsy fees.
From Etsy, Learn About Search Words page

12. Etsy Store Marketing
 Link your Etsy store to your Twitter and Facebook
accounts
 Include a link to your Etsy store in your email
signature, business cards, print promotion
 Create a widget for your website to highlight your Etsy
items
 Share pictures of your items on your Pinterest account

13. Etsy Help
 http://www.etsy.com/help/article/483
 http://www.handmadeology.com/10-real-tips-for-
successfully-selling-on-etsy/
 Taxes? http://www.businessinsider.com/sell-on-etsy-
or-ebay-heres-how-to-avoid-running-into-tax-
troubles-2012-3