SEO or Search Engine Optimization isn’t merely something that enables your website to organically rank better in Google, but it includes a great depth of strategy and methods to implement to eventually make it successful.

1. EVERYTHING YOU NEED TO KNOW ABOUT SEO
SEO or Search Engine Optimization isn’t merely something that enables your website to organically
rank better in Google, but it includes a great depth of strategy and methods to implement to
eventually make it successful. It’s the process of helping a website in ranking high in organic search
engine results. The aim is to have your page noticed by as many people as possible while staying
ahead of the competition. But what is this competition we’re referring to and why is it so important
that we’ve to bring SEO in play?
Go on reading as, in this article, we’d be talking about all the aspects that connect to SEO because of
which your site ranks well organically and you attract leads who are valuable in the longer run.
THE IMPORTANCE OF SEO
The two aims of SEO are-
• To generate high-quality traffic

2. • To appear at the top of search engine results for phrases that potential consumers could
look for
Rather of paying for ad space at the top of search results, SEO is done to improve organic website
traffic.
Sponsored advertisements often cover more user searches and produce more clicks than organic
search results. Paid advertising may be used in conjunction with other marketing initiatives to get
rapid leads for a new website. However, in the long term, you’d want to appear organically in search
engines since it will provide you with a greater return on investment.
Rich results and information panels- for example, can assist in reinforcing your company's identity
and image. These techniques collaborate with other SEO practices to reach a shared aim.
The importance of SEO can be emphasized upon the following points-
• The vast majority of search engine users are more likely to click on one of the top five
choices in search results. To capitalize on this and get visits or consumers to your online
business, your website must be in one of the top rankings.
• SEO can produce good traffic and eventually effect the income of an e-commerce site based
on certain keywords. Many e-commerce companies are seeing success using SEO to increase
visitors. The exchange of links and the creation of a directory can increase traffic to a
website.
• Strong SEO tactics enhance a website's user experience and usability.
• Users trust search engines and having a presence in the top places for the terms the user is
searching for builds trust in the website.
• SEO is beneficial to the social advertising of your website. People who find your website
through a Google or Bing search are more inclined to share it on Facebook, Twitter or other
social media platforms.
• SEO is critical for the proper operation of a large website. SEO may assist websites with
several authors in both direct and indirect ways. Their immediate advantage is increased
organic traffic and their indirect value is having a consistent framework (checklists) to utilize
prior to posting content on the site.
THE FRAMEWORK OF SEO

3. So far, we’ve understood one fact for sure- SEO isn’t exclusively a process- but is a framework that
contains rules and certain processes within. In order to understand the entire framework that
contains this process, we need to understand what Technical, On-page and Off-page SEO are.
1. Technical SEO:
The initial level of the SEO process is referred to as Technical SEO. Technical SEO- as the
name indicates- has nothing to do with the actual content of a website or website marketing
strategies. It is related to the parameters that must be configured to make the task of search
engine crawlers easier.
Typically, once you've mastered Technical SEO, you won't have to deal with it again. On the
other side, if you have crawling and indexing issues, it might have a negative influence on
your rankings.
TECHNICAL SEO ACTIVITIES
Certain activities that fall under Technical SEO are:

4. • Improving page-load time
• SSL and Security
• Mobile-friendly
• Scan and broken links
• XML sitemaps
• Robots TXT file
• Google Search Console
2. On-page SEO:
On-Page SEO is the second stage. On-page SEO is primarily concerned with the content and
other aspects contained on a page. Unlike technical and off-page SEO, the primary goal of
on-page SEO is to offer enough signals to search engine crawlers so that they can grasp the
meaning and context of your material.
Remember that search engines do not read pages as humans do, therefore they hunt for
signals to determine what a page is about. You will deal with website structure, SEO
keywords, title optimizations, headers, internal links, image SEO, structured data mark-up
and other strategies that can send the proper signals to search engines at this point.
On-page SEO, when done effectively, will increase the usability and trustworthiness of a
website or blog. It should be noted that while content optimization is a component of on-
page SEO, it is also referred to as Content SEO at times.
ON-PAGE SEO ACTIVITIES

5. Certain activities that fall under on-page SEO are:
• High-quality page content
• Page titles
• Headers
• Meta description
• Image Alt Text
• Structured mark-up
• Page URL
• Internal linking
3. Off-page SEO:

6. Aside from the adjustments you may make to your website (on-site/page SEO) to enhance
its ranking position in the SERPs, you can also increase your website's ranking position by
employing off-site SEO tactics. In general, when a user enters a search query, search engine
algorithms examine their index to locate the best sites that can meet the user's purpose.
Pages that are strong prospects appear at the top of the search results.
The quantity of inbound links is one of the elements used to determine a webpage's position
in the results (backlinks). Backlinks are an indication of trust, and depending on where they
come from, they may have a significant impact on your ranking position. If the links come
from well-known and reliable websites, your rating will improve. Your rating will suffer if
they are sponsored links, links in article directories, link farms or the result of an exchange.
OFF-PAGE SEO ACTIVITIES
Here are certain activities that fall under off-page SEO activities:
• Social bookmarking
• Article submission
• Guest posting
• Image sharing
• PPT and PDF submission
• Directory submission
Importance of Backlinks in off-page SEO:
Backlinks are used by search engines to determine the quality of the linked-to material,
therefore a site with more high-value backlinks will normally rank higher than an otherwise
identical site with fewer backlinks. Natural links, manually constructed links and self-created
links are the three basic categories of links based on how they were obtained.
Dofollow backlinks and nofollow backlinks are two methods for recognising a link and
instructing Google on how to associate the website to which you are linking with your
website. Dofollow links provide authority to a website, but nofollow links do not convey link
juice.

7. But what are these Dofollow and nofollow backlinks that we’re talking about? Here is the
basic difference between the two-
Dofollow links: A dofollow link is one that aids SEO by transmitting the domain authority of
the origin site to the destination site. This traffic from high authority domain is referred to as
"link juice." Dofollow backlinks can help boost a website's domain authority, which will help
improve keyword ranking.
Nofollow links: A nofollow link is a link that does not convey domain authority to the
website to which it is linked. These links are of no use in terms of SEO.
When connecting to a website, add rel="nofollow" to the code to make the link nofollow.