A special presentation on succeeding in the online world, delivered by The Clarity Business to the CoreNet NZ networking group in August 2015.

1. How DONUTS
can help you
communicate
in an
ONLINE WORLD
#corenet

2. D NUTS?
WHY

3. “I’m a Google employee who
eats donuts”
“Hey, U like #donuts?”
or:
“I hate donuts”
“I like donuts”
“Here’s a vintage
photo of my donut”
“My skills include donut eating”
“Here’s a wedding
cake made of
donuts”
“Watch me eat
a dozen donuts”

4. Why
bother?

6. For this talk:

7. • 380 million users worldwide
• 1 million + in NZ
• 2 new users every second
• 42% of users check in daily
• 1.5 million Groups: 4x views for engaged Group users
Your clients are here

8. • 316 million monthly active users
• 500 million tweets sent per day
• 80% of users are on mobile
• 63% of Twitter users are looking for news
If your clients aren’t here yet,
they will be soon

9. • Keep up to date, stay on top
• Gather, share and lead
• Target, find, understand & connect
• Position, showcase and inform
• Expand your networks
What’s the point?

10. Everyone has their own circle of
trust. People whose opinion they
listen to and respect, marketing can’t
break this bond.{ }Capitalise on that bond and trust!
Build your
personal brand
Extend your
professional
influence

11. OBJECTIVE
AUDIENCE
MESSAGE
STRATEGY
What are you working to achieve?
Who do you need to engage?
What do you need to show them?
How will you engage them?
Express
Engage
Focus

12. Best
practice

13. Content is king
Guides, lists, how to
Opinion
Knowledge
Infographics
Podcasts
Reports
Best practice
Fails
Presentations
Blogs
Videos
Interviews
Ask questions
Curate: Create:

14. What makes for good content?

15. How often?
Find an industry article
to share
Add a useful comment,
insight or question
Add value and show
expertise
Check in
Add a comment
Like or share posts
Check for any
engagement on your
earlier posts, and
respond
Share useful news or
round-ups as an FYI
Attending an event?
Send a few tweets from
the event, particularly
if there’s a speaker you
can summarise

17. • Publishing outlet and sharing
• Engage in and lead discussion
• Utilise notifications and stats for tracking
• Share and engage with company and client posts
• Useful property sources:
• NBR, NZPI, Bob Dey, REINZ, NZH Commercial Property, The
Dominion Post, The Press
• 1 x post per week day / 20 per month = 60% of LI audience reached
• Post during work hours for maximum impact
TIPS:

18. People who
engage in
LinkedIn groups
average 4x as
many profile
views as those
who do not
Groups
4x
Qualified leads
Subject matter interest
Discoverable
Interested
Valuable listening tool
Join groups where your
leads are

19. • Micro blog and publishing outlet
• Engage and monitor real time conversations (industry, brand)
• 3 – 5 x tweets per day for maximum engagement
• Shelf life of a tweet is 18 mins: make it work for you
• Post during work hours for maximum exposure
TIPS:

20. Try and stick to 100 characters or less
Use between 1-3 hashtags
Include links at end
(make use of URL
shorteners)
Include other users
when relevant
Favourite, retweet and
reply to other posts
TIPS:

21. What do they do?
How to use them?
How many should I use?
#corenet

22. What’s the
Point?
• Make your tweets and content go
further (searchable)
• Find other people tweeting about the
same topic
• Align yourself with a topic
• Follow and engage in breaking news,
discussions and trending topics
• Channel content to you, save hashtag
searches
• Offline applications (i.e. marketing
collateral)
How to use
them:
• Best practice: 2-3 hashtags per tweet
(don’t be a hashtag spammer)
• Suggested hashtags for Corenet:
#property #realestate #CRE
#construction #development #office
#propertynz
• Put one up on screen at your events
so users can follow and engage in real
time
• Hashtag hijacking: i.e.
#goodadviceinfourwords

23. Measurement: tools
Google Analytics
(understand your traffic, tracking where your social traffic comes from)
Quantitative measurement
(i.e. likes, impressions, shares, comments, retweets etc.)
Individual channel stats
(i.e. Twitter, LinkedIn, Facebook etc.)
Cross-channel measurement
(i.e. through Hootsuite) – are you comparing donuts with donuts, or donuts with cronuts?
Qualitative measurement
(results focused, direct impact, i.e. sales question / query, recommendation)
Measure what you are looking to achieve
(Leads coming to you, be seen as market expert, expand / secure your circle of trust / sphere of influence)

24. thank
Y U