Some institutes have become centres of excellence in developing smart marketers. They have walked an extra mile to design the marketing programs with a proven framework through which one could design, implement, and manage sound marketing strategies. To shed light on such institutes which are preparing creative market leaders, we have compiled a list of “The 10 Best Global Institutes for Marketing Programs, 2020
The 10 best global institutes for marketing programs, 2020
1. Education. Innovation. Success
NOWLEDGEREVIEW
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E NOWLEDGEREVIEW
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2020 | VOL. - 10 | ISSUE - 01
The 10 Best Global Institutes for Marketing Programs, 2020
Loyola Institute
of Business Administration
2.
3.
4. or businesses, staying ahead of the curve in the
Fcurrent competitive world has become
challenging. If we go a hundred years back, the
scenario was not that complex. There were only three
options of the media available for advertising: Print,
radio and direct mail. Television form of media took
time to become popular. As the competition was less,
starting a business was less risky.
With the evolution of technologies and the rise of the
internet and social media, competition kept on growing
and the marketing discipline disrupted into a whole
different form. However, as the number of internet
users increased, a change in the choices of customers
could be witnessed.
Shaping the
Future of Marketing
Landscape
Sneha Sinha
EDITOR’SNOTE
5. The evolving marketing landscape has put marketing
professionals to the test. Those who can instil an
influence among people have succeeded in their roles.
Today’s dynamic business environment is in the dire
need of such competent marketers who can build a
strong connection between brands and consumers.
The ways of reaching out to customers have
exponentially changed and the need for sound
marketers has substantially grown. Behind the
practices and approaches of these marketing
professionals is the marketing institute they choose to
step up in the industry.
Marketing is an art which very few people can master.
Organizations are in search of marketers with
fundamental knowledge, creative mind, sound
communication skills, excellent analytical skills, and
exemplary leadership skills. It is the job of the institutes
to prepare marketers who could serve up to above
expectations of the businesses.
Some institutes have become centres of excellence in
developing smart marketers. They have walked an
extra mile to design the marketing programs with a
proven framework through which one could design,
implement, and manage sound marketing strategies.
To shed light on such institutes which are preparing
creative market leaders, we have compiled a list of
“The 10 Best Global Institutes for Marketing
Programs, 2020”
Featuring as the cover story is Loyola Institute of
Business Administration (LIBA). LIBA stands for
Excellence with Ethics. The institute earnestly
inculcates in the students the core values of excellence,
honesty, inclusiveness, integrity, and justice. The school
empowers faculty to use their creativity to mandate
innovative Learning-Teaching-Evaluation within the
broad scope of the course syllabi. LIBA’s state-of-the-
art infrastructure enables and assists students to
maximize their learning outcomes.
We have also enlisted Central Institute of Business
Management, Research and Development
(CIBMRD), which strives to inculcate in the students,
the capability of growing the business rather than just
growing with the business; Indian Institute of
Management (IIM)-Rohtak, which displays a
contemporary, career-focused and global perspective
to management education; JK Business School
(JKBS), a premier institute that understands the need
for human resources that help organizations evolve,
innovate, and stay relevant; and Prestige Institute of
Management (PIM), which is fostering excellence and
developing world-class professionals.
The featured institutes are empowering students with
new knowledge, skills, attitudes, mindsets, and values,
and aiding them to become the better version of
themselves.
Delve into more such inspiring stories and lessons from
many such significant entrepreneurs in this issue and
reap the fruits of motivation. Also, make sure to scroll
through the articles penned by our in-house editors
and CXO standpoints which will give insight into various
leadership traits and qualities that global leaders
possess. We hope this edition would be a positive
addition to your treasure of knowledge.
Happy Reading! T R
6. LOYOLA INSTITUTE
OF BUSINESS ADMINISTRATION
Assisting Students to Excel with Ethics
JKBS
Implanting Global
Vision in Students
for Business
Prestige Institute
of Management
Fostering Excellence and
Developing World Class
Professionals
22 32
08
Cover Story
SPECIAL PROFILE
7. Central Institute of
Business Management
Empowering Students to
become Capable Leaders
Indian Institute of
Management, Rohtak
Developing Leaders with a
Sense of Excellence, Strong
Social Commitment, and Passion
Perks of Marketing
Benefits of
MarketingArticle
CONTENTS
28
16
38
INSTITUTE OF THE MONTH
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12. We begin our quest The 10 Best Global Institutes
for Marketing Programs, 2020 with an institute
managed by Jesuits. Jesuits are members of The
Society of Jesus, a religious order of the Roman Catholic
Church founded by Saint Ignatius of Loyola in 1540.
With such a sturdy foundation, Loyola Institute of
Business Administration (LIBA) was established in 1979.
It began by offering the three-year Part-Time diploma
programme (PGDM) in management which primarily
catered to working professionals. Later in 1995, the
two-year Full-Time Programme in management
commenced with a batch of 60 students.
Core Values
LIBA stands for Excellence with Ethics. These are the
hallmark of Jesuit business education and all its
programmes and activities embody these two elements. The
institute earnestly inculcates in the students the core values
of excellence, honesty, inclusiveness, integrity, and justice.
LIBA focuses on the holistic formation of individuals in all
quotients, viz. intellectual, social, emotional, and spiritual.
The institute offers its students the best of education,
blending classroom, and experiential learning.
The school empowers faculty to use their creativity to
mandate innovative Learning-Teaching-Evaluation within
the broad scope of the course syllabi. It imbeds an average
of five different technology tools at the same time.
LIBA’s state-of-the-art infrastructure enables and assists
students to maximize their learning outcomes. Further, the
school incorporates both the financial and commodity
market into the classroom. The aim, here, is to instill the
objectives of participatory teaching.
Magis is the Jesuit value that defines excellence. In fact, in
this excellence, Cura Personalis (Personal Care) is a
practice in the Jesuit tradition that accompanies faculty,
staff, and students. This is a formative process in which all
are guided to excel in what they do and be deeply conscious
of ethical values. This is the uniqueness of LIBA, it just
doesn’t simply excel, but excels with ethics.
Curriculum Backed by a Legacy
LIBA forayed into management education with the
part-time PGDM in 1979. The point to note here is it was
much before the existence of AICTE. Still, it was
well-recognized in the industry for its quality. Today, the
two-year Full-Time PGDM course is the flagship
programme of the school. It enjoys the approval of AICTE,
national accreditation by NBA, international accreditation
SAQS and recognition by AIU.
LIBA has formed a foolproof plan to tackle changing
corporate demands. It responds via a wide assortment of
One-Year Executive Diploma Programmes and a
Rev. Dr. C. Joe Arun, SJ, holds a Ph.D. in Anthropology
from Oxford University, the United Kingdom, and a
degree in Philosophy, Economics and an MBA in
Marketing and Human Resources Management. He
teaches Organizational Culture, Consumer Behavior,
Cross-Cultural Leadership, Entrepreneurship, and
Conflict Management. He has been a visiting faculty at
Oxford University, UK, Ingolstadt Business School,
Germany,ISEGSchoolofManagement,Lille,France,and
receivedapostdoctoralfellowshipfromtheUniversityof
Chicago.
Prior to taking the position of Director, Rev. Dr. Arun has
held many administrative positions. This includes
Director, St. Joseph Institute of Management (JIM), St.
Joseph’s College, Trichy, Director, Goa Institute of
Management (GIM), Goa, CEO, Loyola College,
Chennai,DeputyDirectorofLICETEngineeringCollege,
Director, Loyola Development Office, Director, Xavier
Institute of Business Administration, St Xavier’s College,
Palayamkottai. He has also written many books and
published many scientific articles. He is also a trainer in
competence building, communication skills, and
entrepreneurialskills.
AN ERUDITE LEADER
13.
14. collaborative MBA programme with Binary University,
Malaysia. Further recognizing the need for a more
customized approach to the latest managerial practices, it
started the Management Development Centre (MDC) in
2004. The Center offers Postgraduate programmes,
tailor-made to meet the needs of companies such as
Maveric, Ford, TVS Logistics, RBS, and many more.
In 2006, LIBA was recognized as a Centre of Excellence
for Research by the University of Madras and a Ph.D.
program affiliated with the University of Madras was
initiated.
Moving beyond the four walls, LIBA believes in
strengthening its students by helping them recognize their
own inner spiritual strength. To carry out the same, it
inculcates activities aimed at the overall growth and
development of students as a part of the curriculum. This
includes Outbound Learning, Inward Journey, Personal
Growth Lab, Rural Experience and Self-Awareness etc.
A Perfect Record
LIBA has an enviable record of securing 100% placements
since the inception of its full-time PGDM programme. The
pre-placement offers every year bear testimony to the fact
that the students are in great demand in the industry.
An important strength of LIBA is its strong interface with
15. LetushearfromsomeofthestudentsofLIBA.
“LIBA has given me the opportunity to strive
harder towards my goal and elevate myself out
of my comfort zone. The campus never sleeps,
and the students are always brimming with
excitement. My batchmates are from all parts
of the country and I have been fortunate to
learn about the diverse cultural heritage from
around the country. Born and brought up in
Kolkata, I was pretty anxious about how I would
survive down south! However, Chennai has
been lovely! There are amazing restaurants,
beautiful beaches and happening pubs! The
campus is centrally located and traveling to
different parts of Chennai is more than
convenient. I have been here for only five
months,butitalreadyfeelslikehome.”
-NikitaSydney,PGDM2018-20
“A journey from Mumbai to LIBA Chennai has
been much more than just a journey from the
financial capital of the country to the cultural
capital of South India. It is a place that makes
you discover your inner potential and talents. It
is an institute where textbook knowledge is just
a small facet of your learning as the campus is
buzzing with co-curricular activities 24*7.
Personally, I have had a great learning
experience, especially in the Marketing Club
and the Beyond Management Initiative which
have immensely helped me in enhancing my
verbal and written communication skills which
are an integral part of a manager’s personality.
Hence, I would say that even though I am 1200
kms away from my home, LIBA does not make
mefeelso,asithasbecomemynewabode.”
-SaurabhMishra,PGDM2018-20
Words of Trustthe industry i.e. it is a member of various industry
associations – CII, FICCI, MCCI, MMA, to name a few.
Proceeding further, the institute has corporate members in
curricular revamping, employment, and career support
panels. These members bring in fresh perspectives of the
modern industry trends and needs. Also, close links
between the business classroom and the boardroom are
apparent at LIBA through its faculty offering
industry-specific curriculum.
Another important entity, The Personal Growth Lab (PGL)
initiative witnesses the holistic development of the
students. It promotes through assessment, dynamic
interventions, and mapping of competencies to acquire
self-awareness and self-management, therefore, building
leaders with character. The conversion and transformation
that happens in PGL is seen tangibly in placements.
Why LIBA?
Many B-Schools excel but LIBA excels with ethics. Its
first effort to be an excellent MBA institute has been in its
learning system. The new learning system is an innovative
one, modeled after the Oxford Learning System OLS. This
is in consonance with AACSB accreditation. Second, is its
self designed Personal Growth Lab (PGL).
Third, is the comprehensive approach to learning by
making all the student-club activities an integral part of the
learning process. Moving ahead with the fourth, a Finance
Lab that trains students in financial services on a real-time
basis. Last but not least, fifth; LIBA faculty are trained in
design thinking with the help of industry experts from
Intellect Design Studio that would embed into the
ecosystem of learning and teaching. More importantly,
every faculty is asked to be associated with a company and
an NGO to enhance their teaching, which is a mandatory
and non-negotiable element in being a faculty in LIBA.
Future Verticals
For the forthcoming years, there’s one thing on the
management’s mind of LIBA i.e. to innovate and expand.
In terms of expansion, LIBA will start three verticals
PGBM in Analytics, Healthcare Management, and
Logistics. To accomplish this, the institute will work with
TCS (analytics), CMC (healthcare) and Kerry-Indev
Logistics (logistics).
“The construction of a 77-crore new building with state-
of-the-art infrastructure, guided by design thinking, is in
progress. By the end of 2020, we will move into this new
facility. This will strengthen our resolve and provide space
for future orientations,” concluded Rev. Dr. C. Joe Arun.
Visit to know more.www.liba.edu
16.
17.
18. Central Institute of
Business ManagementEmpowering Students to become Capable Leaders
Education is a great leveller and
a tool for reforming any
society. A great education
system believes in providing equal
opportunity to everyone in society to
live their dreams. And it depends on
the esteemed members of the society to
see that no one is deprived of
education irrespective of social
disparity.
Since independence, India has seen a
lot of development on the educational
frontier. However, most of it had been
concentrated in the tier-I cities with
major National Institutes forming the
centre of educational reforms. With
time, the government and social
reformers realized that for an educated
India, education needs to reach the
masses and not vice-versa. As a result,
educational institutes were opened in
tier-II and tier-III cities.
In Nagpur, the Vidya Shikshan
Prasarak Mandal Academy for Higher
Education (VSPM) is a five-decade-old
prestigious social organization in the
arena of education and health care in
the Vidarbha region. In due course of
time, the organization has established
around 64 academic institutions
imparting various regular and
professional courses. One prominent
institution among them is the Central
Institute of Business Management,
Research and Development
(CIBMRD).
A Premier Institute
Affiliated to Nagpur University and
AICTE New Delhi, CIBMRD, was
established in the year 1994 and has
been successfully running the Business
Administration Courses since its
inception. On successful completion of
the course, the student is awarded the
degree of RTM Nagpur University.
The institute strives to inculcate in the
students, the capability of growing the
business rather than just growing with
the business. It also puts efforts into
developing leadership skills, an
innovative mindset, and a competitive
attitude with sensitivity to tap the
creativity of the entire team.
Central Institute of Business
Management, Research and
Development is committed to
becoming a centre of excellence in all
its endeavours namely teaching,
research, consultancy and training for
fulfilling the needs and expectations of
students, parents, business and society
at large, through the processes of
self-evaluation and continuous
improvement. The NAAC accredted
institute has been ranked 32nd among
top 50 B-Schools of India by Business
Barons issue on B-School Brands.
The management team at CIBMRD
strives to become a centre of
excellence in management education
by promoting high academic and
research pursuits and developing
competencies of students for growth
and development of the region’s
economy through meaningful linkages
with industry and business.
Academic Programs
CIBMRD runs academic programs at
the graduate and post-graduate levels.
Its programs include:
MASTER OF BUSINESS
ADMINISTRATION (MBA) – A
2-year full-time regular
postgraduate degree course in
management (4 Semesters) viz.
Master of Business Administration
(MBA). Admission to the first year
of two-year MBA course is made
through the centralized Admission
process, i.e., the Common
Management Admission
Test (CMAT), conducted by All
India Council for Technical
Education (AICTE).
We believe that
human resource
is the greatest
wealth of a
nation and its
development is a
sacramental act.
OCTOBER | 202016
19. The institute offers specialization in
Financial Management, Marketing
Management and Human Resource
Management. The complementary
group comprises of Operations
Management, Business Analytics,
Entrepreneurship Development, and
International Business.
BACHELOR OF BUSINESS
ADMINISTRATION – A 3 year full
time regular undergraduate degree
course in management viz. Bachelor of
Business Administration (BBA).
Admission to the first year of three
years BBA course is made based on
HSC (10+2) examination passed with
an aggregate of at least 45% marks
having English as a subject. The
institute offers specialization in
Financial Management, Marketing
Management and Human Resource
Management.
BACHELOR OF VOCATION
EDUCATION – With a new approach
to classroom teaching CIBMRD is
associated as a Training Hub partner
with Tata Institute of Social Sciences
School of Vocational Education to
conduct 3 years B-VOC degree course
from a reputed Deemed university. The
degree is affiliated by TISS,
MUMBAI. The institute offers
specialization in Finance and Banking
and Pharmaceuticals.
Eminent Leaders
VSPM is currently managed by its
Chairman, Hon’ble Shri.
Ranjeetbabu Deshmukh and
Treasurer, Hon’ble Dr Ashish
Deshmukh (MLA). The functioning
of CIBMRD is handled by its Director,
Dr Amishi Arora.
Dr Arora has done her doctorate in
Marketing Management after having
completed her MBA, M.Com. &
M.Phil. After spending 15 years in the
advertising industry occupying senior
positions, Dr Arora joined full-time
academics with CIBMRD. She has
several research papers/ articles in
refereed Journals to her credit. She has
participated in several conferences at
both national and international level as
a presenter as well as a resource
person.
She has edited nine compendiums of
conference proceedings and has been
the Chief Editor of an International
Institute of the Month
OCTOBER | 2020 17
20. Journal for Management. She is also
on editorial advisory board of other
International Journals and has
published a book on Entrepreneurship
Development. She is an active member
of AIMA, NIPM, NHRDN, AIMS etc.
Dr Amishi Arora has also been the
Founder President of National Human
Research Development Nagpur chapter
and during her tenure, the chapter got
the award of “The most promising
Chapter”. She has been the recipient of
“women leadership Award” by Dewang
Mehta foundation in the year 2009 and
“Education leader of the year” award
on the same platform in the year 2012.
Exposure Programs
CIBMRD believes in the holistic
development of students that can
prepare them for the professional life
that lay beyond the four walls of the
institute. To prepare them, the institute
runs several programs like:
Vishleshan Budget activity: A pre and
post-budget analysis done by students
and industry experts.
Udyogsham activity: Students are
given group assignments for preparing
a complete turnkey project report to
promote entrepreneurship skill
Corporate Gurukul: An Industry
Mentorship Program carried out by
Industry Personnel for a group of
students regularly.
Cerebral: Brainstorming through
seminars, industrial visits, and projects
to represent the intellectual capability
of management students.
Chanakya: it is a day to day
methodology of teaching through case
study and presentation.
Entrepreneurial Development Cell: It
carries out several programs to instil
knowledge, competence, and
confidence to start one’s own business
venture.
SDP (Student Development Program):
Students are put through a regular
training program which comprises of
group discussions, presentations,
English language Training & Mock
Interviews.
Satat: It is an alumnus meet forum to
share and exchange present and past
experiences.
Kridaangan: It is a sports activity for
the promotion of sportsman spirit and
teamwork. It gives a chance for
exhibiting the quality of a leader.
Apart from the above, the institute also
arranges for industrial visits and tours
for students to interact and understand
the corporate and industrial working
and challenges of the present scenario.
CIBMRD also has a Research cell and
a Placement cell. It also enjoys MOUs
with some international universities
and Institutions which help broaden
student’s perspective and exposure.
Career options for Students
After BBA and B-VOC. students can
opt for Higher Education like MBA.
Regular placement opportunities are
provided to students after their
graduation and they can also start their
own enterprise. Regular placement
opportunities are provided to students
after their MBA and they can also start
their own enterprise, or they can opt
for PhD or research activities.
Growth Ahead
CIBMRD is looking forward to
developing a full-scale Incubation
Centre for Entrepreneurs. It is also
considering developing twinning
programs with reputed National and
International Institutions. The institute
would also be strengthening the
existing research centre by taking up
research projects and making the
students a part of the research activity.
“The student Development
Programme (SDP) is a
platform for the students to
develop their personality
through presentations, group
discussion, case studies, etc.
This activity helped me in
confidence-building and
grooming for corporate life
in future.”
- Amjad Khan, General
Manager, HR, Pepsico India.
“I sincerely express my
gratitude to CIBMRD. It is a
truly significant part of my
life. CIBMRD is the finest
value building institute
where the Ethical Business
values are imbibed to deliver
the best of solutions to
regional managerial
problems. It is a wonderful
blend of traditional Gurukul
teaching methodology and
advanced mode of
coordinated learning.”
- Sunil Raina, Vice
President, Vistara Finance
Testimonials of students
Central Institute of
Business Management
Research &
Development is
recognized as a member
of the United Nations
Academic Impact.
Our Vision is to
provide industry and
business in a
globalized environment
with skilled business
leaders with a lifelong
Growth perspective.
OCTOBER | 202018
25. Educational Institutes often
mirror the trends of a changing
society. They are bestowed
with the task of preparing generations
after generations of workforce and
citizens who will carry forward the
reins of the society. As such, they must
foresee, understand, and adapt to
changes that time, technology and
reforms bring with it.
Educational Institutes need to empower
students with new knowledge, skills,
attitudes, mindsets, and values that the
economy demands amidst the advent
and influx of information technology
and new emerging models of business.
Gurgaon, India based JK Business
School (JKBS) is one premier institute
that understands the need for human
resources that help organizations
evolve, innovate, and stay relevant.
Promoted in 2006 by Late Shri
Govind Hari Singhania,
vice-chairman of JK Organization
(estb.1888)–one of the oldest business
conglomerates in the country–JKBS
has established a national reputation as
a premier private B-school that
nurtures and develops industry-ready,
socially and environmentally conscious
graduates.
The Institute
Backed by 130+ years of business
legacy and experience of the pioneer
JK Group, JKBS is an industry
anchored business school that focuses
on innovation and global orientation
while also training students to be
socially and environmentally conscious
citizens. Keeping with the founder’s
vision, education in JKBS is geared
towards developing the latent potential
in every student at four levels –
intellectual, physical, emotional, and
spiritual.
JKBS’ aesthetically landscaped 10.2
acres ‘green’ campus features
energy-efficient buildings built with
eco-friendly building material and an
excellent water harvesting system. To
enable practical hands-on learning and
cutting-edge research, JKBS hosts
contemporary academic facilities
including High-Speed Internet Leased
Line, Wifi enabled campus, G Suite for
education, Moodle LMS, and ICT
enabled classrooms, a well-cataloged
knowledge resource center, etc. The
campus also hosts a state-of-the-art
gym, a trendy cafeteria, secure
in-campus residential facility, among
others.
Exhibiting Academic Quality
JKBS’ flagship PGDM course is
delivered as a rigorous practical
training program. The curriculum is
carefully designed with inputs from
industry veterans thus enabling the
institute to churn out industry-ready
graduates who are readily recruited by
some of the leading MNCs in the
country.
JKBS has been at the forefront of
introducing futuristic courses and
disciplines such as Supply Chain and
Logistics, Business Analytics and
Digital Marketing to prepare students
for the rapidly evolving and
increasingly volatile workplace of the
21st century. It was one of the first
B-schools to offer a Business Analytics
specialization across diverse verticals.
Moreover, as a part of the international
exchange program, JKBS students
have completed their credit courses in
emerging disciplines such as supply
chain, logistics, business analytics,
international marketing, and global
economics from reputed foreign
universities including the Wroclaw
University (Poland), University of
British Columbia (Canada) and
California State University (USA).
JKBS also has several firsts to its
credit. Among them: first ‘green’
B-school in India planned under the
expert guidance of the Centre for
Environment Education (CEE), Pune;
first in the country to conduct online
classes using Google Suite software;
first in north India to offer IIMBx
certification to its PGDM students, and
the first in Gurgaon to set up an AIMA
Business simulation lab ‘AIMA Bizlab’
on campus.
A Visionary Leader
Dr. Sanjiv Marwah is the Director of
JK Business School. He has held
leadership positions in academics and
corporate for the last three decades. An
expert in the area of Strategic
Management and Customer Retention,
Prof Marwah has authored many
research papers, articles, presented and
We want to develop
students as technology
adept, socially, and
environmentally
sensitive managers.
“
”
OCTOBER | 2020 23
26. published in various National and
International conferences. He is a
member of the Strategic Management
Forum, an IIM consortium supported
organization. He has conducted many
international Management
Development Programme(s) for the
academicians and corporate executives.
Prof. Marwah has been closely
associated with Sauder School of
Business (University in Vancouver,
British Columbia), Lincolnshire and
Humberside University, U.K., Thames
Valley University, U.K., Singapore
Management University, Kathmandu
School of Management, California
State University and Philadelphia
University, USA. He was invited to
speak at the prestigious Debate at
Oxford University on September
27, 2019.
He is the founder Editor of a refereed
journal. He has published a coursebook
on ‘Research Methodology’ and a
textbook on ‘Project Management’
distributed by Wiley. He has also
edited a research-based book for
Academic Leaders on “Leadership &
Management”.
Dr. Marwah’s commitment to
engagement in campus activities is
unwavering. His influence is visible in
several initiatives that have become the
hallmark of the JKBS campus. The
Digital Campus Initiative mobilized by
him has effectively led to a paperless
campus. His green initiatives go
beyond reducing wastage of paper in
the form of Green Credit offered to
students for their eco-friendly efforts.
Groups of students plant trees and
nurture them during their time on the
campus. In return, they get credits for
their commitment to a greener planet.
From the introduction of the concept of
cryptocurrency through actual
hands-on experience where students
are given the money to invest to
entrepreneurship cell, digital programs
to green drives, Dr. Marwah’s presence
inspires and empowers students to
themselves be leaders our world needs
tomorrow.
Beyond Academics – Holistic
Growth
Academics and a great curriculum
alone do not make a world leader that
JKBS aspires to carve out of each
student. Several other programs are run
to ensure the overall development of
students. Key among them is
Leadership Talk – Top CEOs & the
Founders are invited under Online
Leadership Talk to discuss their
success journey for the students
targeting to become a successful
entrepreneur. Following the vibrant
umbrella of the international corporate
world, some of the notable orators till
mid-May 2020 have been Mr. Chetan
Sharma – Founder CEO & Editorial
Director, India Ahead News, Mr. Rajiv
Bajaj – Chairman, Bajaj Capital Ltd.,
Mr. Mukesh Haritash – Jt. Managing
Director, Chetak Logistics, Mr. Vipul
Praksah – Co-Founder of HUM (The
People), Mr. Amit Gupta – CEO
Stealth, Mr, Rupak Bhattacharya –
Chef & Founder, Elixir Kitchen (New
Jersey, USA), Mr. Vipul Soota –
President, The Learning Enablers.
Corporate Academia Interface (Guest
Lectures) - Some of the topmost
industry professionals, conduct
interactive sessions that help students
to plan career goals, and prepare a
course of action as per the situation
and market needs.
JK-GHS Incubation Centre – JKBS’
entrepreneurship cell ‘Trigun’ houses a
12,000 sq. ft. JK- Govind Hari
Singhania (JK-GHS) Incubation Centre
to nurture and develop entrepreneurial
talent and to promote innovative and
high-impact social, educational, and
commercial ventures. The
distinguishing features of the JK-GHS
Incubation Centre are its pool of strong
business/technology mentors, industry
experience of over 130 years, faculty
guides, and office support services.
Mentees in the incubation center are
guided by industry and academic
experts from leading organizations and
top-ranked institutions including IIM
Ahmedabad and Columbia Business
School. JKBS has also conducted 20
entrepreneurship awareness/training
programs over the last three years.
Nirmaan (Alumni Club) – The strong
alumni connection is one of the major
pillars of success of any institute.
JKBS proudly stands with its wide
plethora of 16 year’s legacy. Crossing
the boundaries of the subcontinent, the
ex-students are widely spread across
the globe while working with different
multinational companies. The alumni
club of the college “Nirmaan” has
provided a platform to its old intrinsic
members to come across with their
thought-provoking ideas.
Research focus – JKBS students are
engaged in pioneering research in the
areas of business analytics, supply
chain and logistics, service innovation,
and brand management. Besides, JKBS
faculty and students regularly publish
research papers in journals of national
and international repute. Regular
workshops are conducted to train
students in ethical and academic
writing.
Our vision is to grow
into a globally recognized,
socially righteous,
environment-friendly,
trusted and innovative
institution of excellence.
“
”
OCTOBER | 202024
27. Putting Knowledge into Practice
JKBS boasts a consistent track record
of excellent placements with 13
batches of its PGDM graduates
working at senior management
positions in blue-chip companies
across the globe such as E&Y, Quatrro,
Future Group, Byjus, Decathlon, Safe
Express, Bajaj Capital, NIIT, HDFC
Bank, Britannia, Force, Bry Air, AIS,
Amex, among others.
One of the key focus areas of JKBS’
Training & Placement department also
known as the Department of Corporate
Resource Centre is grooming students’
presentation and communication skills.
As part of their grooming, PGDM
students are offered Program Objective
Assessment Board’s evaluation to
prepare them for mock interviews,
GDPI, resume writing, and public
speaking throughout their two years at
JKBS.
The Future is Here
Covid-19 has accelerated the digital
initiatives of JK Business School and
brought it to the forefront of leadership
roles in business education. The
institute is also offering training and
exposure in futuristic technologies like
Fintech, Block chain technology,
Artificial Intelligence etc. It has
already started with Online CV
Preparation, Video Introduction,
Online Group Discussions, Live
Projects, etc to keep this academic year
on track as it would be without the
pandemic. Its model is widely
emulated in other business schools.
“The blended learning model is
undeniably the way forward and we
expect extended reality and teleporting
to further improve the learning
experience.,” concludes the
management team at JKBS.
OCTOBER | 2020 25
28. JKBS has consistently been ranking amongst top B schools
in India and awarded as under:
• Education World Grand Jury Award for Extraordinary
Leadership by IISB (AIR 3) 2019
• Best B-Schools in India (IIRF) 2019
• Asia’s top institution for Industry-Academic Partnership
2019
• Awarded top 3 outstanding B-Schools of Excellence by
CSR-GHRDC 2018
• Top 39 Business Schools in India - Business World
Survey 2018
• MHRD-NIRF Ranked amongst Top 75 B-Schools in
India 2018
The students love their life at JKBS. Here’s what
some of them have to say:
“The journey of transformation, learning,
independence, and love!
The journey of JKBS has taught me a lot of
things, the two years spent here were the most
amazing years of my life. The placement cell of
JK has to be given many credits for the efforts
they put forward for the students. The never-
ending opportunities that came our way and the
guidance that always helped the students is
something that JK has always topped on!”
Shiwangi Sinha | Company placed – Paperpedia |
PGDM 2017-19
“Challenging, Entrepreneurial, and Empowered
are the three words that sum up my two years of
pursuing PGDM at JKBS. It has helped me to
grow both professionally and personally; I quite
literally, came to appreciate myself in a new light. I
have become more confident and learned to
face challenges head-on with innovative
approaches and turn them into opportunities. At
JKBS each day in adversity or adventure; is an
opportunity that I have grabbed. Special thanks
to placement cell and mentor for guiding me
under their wings while NIIT internship and
ultimately providing me the opportunity to work
at OYO.”
Kavya Verma | Demand Manager, OYO | PGDM
(2017-19)
“Like every lock has a key in the same way every
problem has a solution. You just need someone
who can solve that problem. Because of the
Coronavirus all schools, colleges, offices had shut
down and the education system was stopped.
But thanks to JK Business School because of
them we can attend classes even in this lock
down situation at home with the help of Google
Meet. JK Business School proved that whatever
the problems will come it will not have any effect
on the studies of the students. So my lock's key is
JK Business School.”
Harsh Gupta | (PGDM 2019-21)
JKBians Speak:
T R
OCTOBER | 202026
29.
30. st
he 21 Century has become the name tag for
Tbranding and marketing. Changing trends in
marketing have seen remarkable success with
more platforms available today and are here to last.
Marketing is one such field that has proven beneficial
when it comes to the case of transferring or
exchanging data and goods. Having said that, this is
the strategy that most of the big brands use to
promote their goods.
Marketing is an effective way for engaging
customers. Engaging customers has its own benefits
and it gives the customers information about your
product and grow trust in your product. Marketing
also allows their consumers to be able to express
their choice and exercise a level of control. In
addition, it also allows to elaborate and express their
standard of living.
Most importantly, businesses focus on advertising and
marketing as customers form the sole base of their
organization. Customer satisfaction is the priority for
any company as it directly affects the growth and
revenue.
Marketing products and attracting an audience has
become a mandatory part of any company’s basic
revenue system. Digital marketing is making waves
nowadays and many companies have been keeping
aside a fixed budget for digital marketing.
The induction of digital marketing has opened a new
gate of opportunities for all sorts of businesses, and
companies have social media accounts that have
been acknowledged and verified. Online marketing
recently picked up pace and with the current times,
it has become all the more popular. Having websites
and apps has encouraged the public to buy things
without having to physically go to the store. With the
social distancing in place, this has proven to be the
most effective alternative for shopping.
Marketing in general promotes economic growth.
This supports the country’s development and revenue
generation. This also provides jobs and other sources
of employment. This is also directly proportional to
the per capita availability of the products and the
consumer attraction for the same. Lot of business
have gone digital and so have their products.
Coaching centers have opened online classes and
everyone has been referring to digital media since
then. The pandemic has forced everyone to lead
their way onto the digital platform. It also provides
them the time and space to be able to search for the
exact product they have been looking for. Revenue
generation during the pandemic has gone up for
some of the wealthiest websites, whereas there are
others that have been struggling to get their fair
share online.
For new businesses to flourish in the market and for
old businesses to sustain, there would be the need
for marketing. Agencies have leveled up their playing
fields and have brought their companies and the
counterparts on to it. Marketing has sure
revolutionised the world we live in now.
PerksPerksPerksof
MarketingMarketingMarketing
Benefits of Marketing
T R
OCTOBER | 202028
34. PrestigeInstituteofManagement
Fostering Excellence and Developing World Class Professionals
C
hoosing an institute for higher
studies is a matter of immense
significance and crucial for
students. A good institute can get them
a job once they are done with the
course. But a great institute does not
just get them a job but transforms them
into ambitious and virtuous individuals
who can achieve more than they
thought of initially.
In our quest to seek such institutes, we
found one in the heartland of India,
Madhya Pradesh, named Prestige
Institute of Management (PIM),
Gwalior. The institute was founded by
the Prestige Education Society in 1997
and has been fulfilling the dreams of
hundreds of students that enrol here.
Since its establishment, the institute
has grown to be recognized as a
premier institute for higher learning,
garnering approvals from the All India
Council for Technical Education
(AICTE), the State Government, UGC
and accreditation by NAAC. It recently
got its MBA program accredited by
NBA, National Bureau of
Accreditation, an AICTE-affiliated
accreditation agency. It is also
recognized as a Research Centre in
Management for Jiwaji University,
Gwalior since 2017.
It All Starts with the Faculty
In the last decade, Prestige Institute of
Management raised its number of
programs from just four, MBA, BBA,
BCA, and MCA to the current twelve
and the number of students from less
than 1000 to the current 2,500 plus.
This shows a progressive chart of the
institute towards its vision to develop
socially responsible global business
leaders through internationally
accepted best practices. The institute
has caught the kind of recognition that
it has is because of the continuous
emphasis on upgraded curriculum and
faculty.
PIMG is home to excellent faculty
which is a mix of individuals with
OCTOBER | 202032
35. industrial and academic exposure. Of
over 65 faculty, around 35 are PhD
holders and the faculty abrasion has
been less than 10% in the past 17
years. The institute puts in continuous
efforts to improve quality of faculty,
not only by injecting new faculty
members with the requisite experience
and skills but also taking care of the
progress & development of the faculty
that are already working with the
institution. It does so specifically by
organizing workshops, conferences,
seminars, etc. every year. The institute
has already organized 16 research
workshops over this period, 14
case-writing workshops, 11
international conferences, and about 15
national seminars in different areas of
management.
Continuous organization of such events
allows the faculty members of the
institution to upgrade their knowledge
and skills. The faculty is also very
research-oriented and most of them are
now publishing in international
journals recognized as major resources
worldwide. The case-writing
workshops of PIMG have resulted in
cases that have been published by The
Case Centre, UK. These cases have
been adopted by some of the best
institutions and universities in the
world including those in the US,
Europe, Central Asia, Singapore, etc.
The Core Strength
Supporting and uplifting the efforts of
both the faculty and students is the
Director, Dr. S. S. Bhakar. He joined
the institute in 1994 after leaving a
long and glorious association with the
Indian Navy for 19 years. As an
academician, his first appointment was
with Prestige Education Society, and
later for the Prestige Institute of
Management and Research, Indore.
After working in the institute for nine
years, he then moved to Prestige
Institute of Management, Gwalior, as
Director.
Since November 2003, Dr. Bhakar has
been working tirelessly to uplift the
institution to its current status. In these
years, he has seen the institute
grow in terms of courses and
students, accreditations,
acknowledgements and accolades.
He makes sure that it is not just
the students who gain and learn
every day at the institute but the
faulty as well. Under his able
leadership, the institute has been
delivering on its objective of
developing confident and innovative
business, IT and law professionals.
He has made sure that the students
are provided with all the resources
starting from books to labs that can
assist them in seamless learning.
Transforming Students into
Professionals
Having good faculty gives Prestige
Institute a higher chance to develop
students. They do not just adhere to the
curriculum and the syllabus but go the
extra mile to help students develop
their personality and overcome their
hurdles. A team of four faculty
members is in-charge of devising
methodologies and implementing them
to improve different aspects of the
personality of the students, including
communication skills. The first issue
that they deal with is the mother
tongue influence that affects the
students in the largely Hindi speaking
belt. The team methodically works
with students to help them strengthen
their communication skills.
The institute also sends students to
participate in events and activities
organized by National institutions like
IITs and IIMs. PIMG sponsors these
students, taking care of all their
expenses while they participate in
events organized by good institutions
PrestigeInstituteprovidesvalue-based
qualityeducationbyinnovating andcontinuouslyimproving
through advancedmethodsoftraining andmeaningfulresearch
“
OCTOBER | 2020 33
Dr. S. S. Bhakar
Director
36. across the country. The numbers come
close to around 800 students every
year, participating, winning and
showcasing their talent. This helps in
consistent and continuous
improvement in their skills and attitude
that, the faculty and the institute so
meticulously work on.
The institute makes sure that students
improve their attitude, skills and
knowledge; so that by the time they
pass out of the institute, they are
completely ready to take the
responsibility in the organizations they
step-in. These students can start
contributing from the very first day
because they have been trained
properly. As a result, a majority of
agencies have been ranking the
institute highly among top 25
institutions from the country when it
comes to placements. The institute has
had almost 100% placement. An
International agency recently ranked
th
the institute at 16 position in Central
Asia among top MBA Full Time
Masters. This also is the reason for best
recruiters in the country to choose this
institution for hiring.
PIMG also has an incubation centre to
motivate students to become an
entrepreneur. If there are any
prospective candidates, their projects
are fine-tuned for presentation to
government agencies for funding and
in some cases, funded by the institute
as well. The incubation centre is
supported by many MSMEs who
provide it with funds. Students taking
admission at the Prestige Institute of
Management, Gwalior do not have to
look at placements alone as they can be
sure of continuous support in their
business endeavour too, if they want to
become an entrepreneur, through funds
and MSME support.
Adapting to the Current Crisis
Dr. Bhakar believes and has seen
to it that the Institute is ready to
cater in any situation. The current
pandemic, being a novel one, has
presented everyone with the
challenge of delivering uninterrupted
distance learning. As soon as the
direction was given, the Institute
moved from contact or physical
classes to online classes. They
have been able to transit the same
timetable, that they were adhering
to in physical classes, to the
online classes. All the faculty
members were quickly trained
in a day or two, and then they
started taking online classes.
OCTOBER | 202034
37. Teaching online, Dr. Bhakar believes,
is a different ball game altogether, and
faculty had to prepare their content for
this in a different way than they were
doing in physical classes. But everyone
pitched-in and every single bit of
syllabus was delivered online and on
time. On the brighter side, the institute
found that the attendance also
improved when students had to attend
classes from home. While it used to be
around 85 percent for regular classes, it
shot up to 95 percent in online classes.
This reflects that the team was able to
deliver good quality content for online
classes.
Since the pandemic is far from over,
the institute is prepared to deliver
classes online for the next session also.
The institute is ready to cater to the
students in any mode – physical or
online class. Dr. Bhakar adds, “I
believe that online mode alone cannot
actually train a student and make him
or her ready for the environment that
he or she is going to face in
organizations. Continuous interaction
with faculty is absolutely essential. I
am sure as soon as we are permitted to
allow students to come to the
institution, we will do that.”
Upgrading the Offerings
This year, the institute has added one
more course, MBA Business Analytics.
The Institute realized that specifically,
the consulting organizations and, in
fact, all organizations are now looking
at people who are competent to analyse
data and the decisions they are taking
based on information generated
through analysis of data including big
data. So, this year the institute
introduced one in its core MBA
Programs. It has introduced Business
Analytics in general and Marketing
Analytics, Data Analytics, and
Financial Analytics as subjects in the
MBA core. The new MBA program,
called MBA Business Analytics, has all
the subjects only on analytics.
“I’m pretty sure, once the students go
through the Business Analytics
program, they will be ready for all the
consulting organizations also. We know
in India that the best paymasters are
consulting organizations. So, we
introduced this program to take care of
that. There is a huge demand for such
programs now”, concludes Dr. Bhakar
on an optimistic note.
OCTOBER | 2020 35
38.
39.
40. INDIAN INSTITUTE OF
MANAGEMENT, ROHTAK
Developing Leaders with a Sense of Excellence, Strong Social
Commitment, and Passion
Management studies are the
most favored choices among
the students. Many deem it as
the golden ticket to the world of
professional success. Adding to that,
Post-Graduation from a prestigious
business school such as the Indian
Institute of Management
(IIM)-Rohtak ensures a desirable job
offering excellent career enhancement
opportunities. Established in 2009, the
th
Institute is the 8 IIM and the only one
present in the National Capital Region.
The Institute displays a contemporary,
career-focused and global perspective to
management education.
Helming Director Duties at IIM Rohtak,
Prof. Dheeraj Sharma has played an
instrumental role in establishing the
Institute as the most dynamic and
breakthrough management Institutes in
the country. At present, he leads the
school with his vision, expertise, and
exceptional academic acumen.
State-of-the-art-Facilities
The campus is on the well-connected
Delhi-Hisar National Highway and
encompasses 200 acres. In order to
facilitate and cultivate an atmosphere for
the best learning results, it has modern
infrastructure, including world-class
facilities in the classroom, seminar hall,
open auditorium, student activity center.
Moreover, the residential area has
everything to offer that a student needs.
The ultra-modern campus offers 24-hour
internet access and provides the students,
faculty, and employees with healthcare,
transport facilities, convenience shops,
and much more.
With such an excellent infrastructure,
IIM Rohtak offers a perfect learning
environment that enables students to
Prof. Dheeraj Sharma
Director
OCTOBER | 202038
41. reach their academic objectives. In all the
management fields, it offers a thriving
atmosphere for high-quality research and
value-based education, giving students
an edge to a practical approach in the
recognition of the political, economic
and organizational importance of the
world scenario.
Management Programs at IIM Rohtak
The Institute couples the
above-mentioned amenities with
a robust curriculum covering:
Post Graduate Programme (MBA)
A two-year programme, designed to be
change-oriented, offers a blend of theory
and practice. A central characteristic of
the IIM-R PGPM is its holistic
consideration for the broader society as
embodied in the curriculum which aims
to cultivate well-focused, value-oriented
managers and leaders of the future. The
coursework is continually revised and
updated to address industry needs.
Five Year Integrated Programme in
Management (IPM)
Designed for students who wish to
follow their business management path
after class XII. The management
program is comprehensive and includes a
course combined with the degree in BBA
+ MBA. The program aims to shape the
managers and leaders of excellent young
students.
Doctoral Programme in Management
(DPM)
A full-time doctoral programme offered
in various specializations. The
programme aims at developing
high-quality researchers and
academicians.
One Year Post Graduate Programme in
Management for Executives (ePGPx)
A one-year
composite delivery
mode programme.
Herein, the training
focuses on general
management
instruction and
practical knowledge
with an emphasis on fostering
outstanding leadership in demanding
organizational circumstances.
Executive Post Graduate Programme in
Management (EPGDSM)
IIM Rohtak is the only IIM to introduce a
dedicated ‘Sports Management’ program
for experienced professionals. This
program provides graduates with an
understanding of regulatory, revenue and
branding forces, nationally and globally
in the sports industry.
Hands-on Development
The Institute takes diverse initiatives to
make its students aware of practical
aspects of business and corporate life. It
organizes executive summits in which
CXOs and other senior management of
large MNCs take part. The student
community of IIM Rohtak, which is
apparent in club and committee at IIM
Rohtak, teaches minutes of management
to the students.
The Institute also offers a Rural/Social
Internship under IPM, which allows
students to develop innovative solutions
and to become open to root-level issues.
The Industrial Relations and Interaction
Cell welcomes and encourages graduates
to communicate with top corporate
leaders. Moreover, two weeks of summer
stay is also obligatory for students after
their first year, letting them test the skills
they have mastered in the real world.
Further, the training and abilities of
case-based pedagogy at IIM Rohtak
assist the students in the provision of
executive and leadership skills. Such
skills help graduates to secure top
positions such as Big-4 firms and other
MNCs in the corporate world. Students
also pursue their passion for
entrepreneurship, and launch their
business alone.
Becoming A Renowned Name
In its fruitful journey of imparting quality
education, the educational sphere has
bestowed the Institute with numerous
awards. Some of these include:
• Global India Education
Forum-Excellence Awards 2019
• IDA Education Award 2019
• 11th DNA Innovative Education
Leadership Award 2019
• WES Higher Education Award 2018
• India’s Excellence Education Award
2018
Future Prospects
th
IIM-R recently celebrated its 11
foundation day. At present, it is
well-established and well-placed in the
list of top B-Schools of India. It provides
several programmes catering to the niche
sectors and areas and for the forthcoming
years, it plans to add more courses in the
domain of business analytics, leadership,
and much more. Such courses will aid
the Institute to stay at the top of the
industry. Not to mention, these changes
demonstrate the visionary nature of the
Institute’s administration.
“IIM Rohtak is poised to become most
diverse and impactful management
institute in the country. It is already
amongst the top research institutions in
the country. IIM Rohtak offers finest
management education which is
appreciated by the industry through its
strong linkages and continued
interactions. More than 100 companies
visited IIM Rohtak to recruit our
graduates which is a testimony to our
excellence in management education,”
said Prof. Dheeraj Sharma, Director IIM
Rohtak.
To conclude from The Knowledge
Review’s point of view, IIM Rohtak’s
vision to become a global leader in
managing knowledge and the
dissemination and a global learning
center looks bright and promising.
Visit www.iimrohtak.ac.in to know more
about the prestige Institute.
OCTOBER | 2020 39
