How to Build Your Personal Brand on LinkedIn

1. How to build your personal
brand on LinkedIn?
Amrita Angappa

2. WHY LINKEDIN FOR YOUR BUSINESS AND PERSONAL BRAND BUILDING
ACTIVITIES?
● 575 MILLION MEMBERS ACROSS THE GLOBE. 40% OF THEM ARE ACTIVE ON
A DAILY BASIS- NEIL PATEL
● 30 MILLION COMPANIES HAVE A LINKEDIN PAGE- HOOTSUITE
● AN AD ON LINKEDIN CAN REACH 12% OF THE POPULATION ON THE WORLD-
HOOTSUITE
● 92% OF FORTUNE 500 COMPANIES USE LINKEDIN- 99FIRMS
● 77% OF RECRUITERS ARE ON LINKEDIN- 99FIRMS

3. WHY LINKEDIN?
Because it is a unique professional which is yet to have its own competitor.

7. HOW TO ENCOURAGE YOUR EMPLOYEES TO BUILD THEIR OWN PERSONAL BRAND?

8. ADVANTAGES OF HAVING YOUR PERSONAL
BRAND FOR BUSINESS?
● PEOPLE TRUST PEOPLE
● CHANCES ARE MORE LIKELY FOR PEOPLE TO TAKE AN ACTION ON THE
PRODUCT OR SERVICE IF THE CEO HAS A STRONG PERSONAL BRAND
● EMPLOYEE’S VOICE IS CONSIDERED IMPORTANT
● TOP CEOs LIKE ELON MUSK, BILL GATES, STEVE JOBS AND JEFF
WEINER
ARE KNOWN FOR THEIR IMPECCABLE PERSONAL BRAND
● PEOPLE MAKE BUSINESS DECISIONS BASED ON INSTINCTS AND
EMOTIONS. HENCE YOU SHOULD CONNECT WITH THEM LIKE AN
INDIVIDUAL WHOM THEY CAN RELATE.

9. THANK YOU!