Facebook is killing it. Their public Q3 earnings report reveals growth in Monthly Active Users and Mobile Ad Sales. While advertisers drive more traffic to their sites, other websites are also reaping the benefits of an increasingly active mobile user base. Discover how much traffic other sites have gained due to these trends.

1. Social Media Traffic Report:
Facebook edition
October 2013
11/4/2013
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2. Hi! I’m Danny.
I do
Marketing
@ Shareaholic
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3. What does Shareaholic do?
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4. Shareaholic helps publishers
create elegant, simple and
delightful content discovery
experiences for their readers…
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5. Now for our…
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6. Now for our…
October 2013
Social Media Traffic Report
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7. Now for our…
October 2013
Social Media Traffic Report:
The Facebook edition
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8. In our overall report, we
looked at how much traffic
the top 8 social media
sites referred to online
publishers.
p.s. this study was conducted over
13 months (Sept 2012-13)
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9. In our overall report, we
looked at how much traffic
the top 8 social media
sites referred to online
publishers.
p.s. this study was conducted over
13 months (Sept 2012-13)
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10. … and we discovered Facebook
was the outlier
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11. … and we discovered Facebook
was the outlier
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12. Among the
200k publishers we surveyed
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13. Who reach
250mm uniques monthly
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14. Facebook referrals contributed more
than 10% of the overall traffic our
publishers received.
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15. That’s nearly 3x the referrals Pinterest,
which held the #2 spot, sent.
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16. That’s nearly 3x the referrals Pinterest,
which held the #2 spot, sent.
=
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17. … and Facebook referrals grew 58.81%
year-over-year
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18. But how did they do it?
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19. The short answer: Facebook mobile
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20. Facebook mobile
The short answer: Facebook mobile
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21. Here’s the data:
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22. What do the numbers mean?
1. Publishers saw traffic from Facebook mobile users
grow a whopping 253%.
• There are more FB mobile users than ever, who are
liking and sharing more things across the web and
on their feed.
2. More than half of Facebook’s referral traffic growth
came from mobile.
• Facebook’s overall share of referrals increased by
3.84 percentage points. Facebook mobile
alone grew 1.98 percentage points.
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23. And, if you’re more of a visual person…
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24. And, if you’re more of a visual person…
Check out the trends on this nifty bar graph
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26. Want more data? See the full report here:
http://s.shr.lc/18G2DrK
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