The document provides an overview of internet marketing strategies and tactics. It discusses setting up a website, search engine optimization, social media platforms like Facebook and LinkedIn, and content marketing. The key goals of internet marketing discussed are driving conversions, targeting specific markets, and building brand awareness. Regularly publishing fresh content and engaging with audiences on social media are emphasized as important aspects of an effective online marketing strategy.

1. Connecting is an Art

4. I am a mom, partner, helper, I dislike doing
dishes and I am forever looking for the perfect
bag…
I am the Marketing Manager at Hunter and
Bard – a digital marketing agency

5. This is the best part of my life

6. I am passionate about coffee

7. Internet Marketing
Website
Email
Social media – Platforms – interaction - blog
Affiliate Marketing
SEO – Search Engine Optimiazation
Campaigns – PPC campaigns
Content Marketing - Apps, podcasts, ebooks,
articles

8. When should I start thinking about
Marketing?
From the very beginning!

9. What is Internet Marketing

10. What is your goal?
Goals Goals Goals
Conversions (leads, sales, subscriptions,
downloads, membership)
Target Market (segments, niche, B2B B2C Local)
Positioning/Branding (leader, product, service)
Actions
Measure

11. Let’s start…..Do you have a website?
www.yourname.com/co.il/org/
Where to host your site?
If it is for international use – try hosting companies
in the US or Europe
If it is for the Israeli market it will be faster hosted in
Israel.

12. What we have to think about
Consistency
Typography
Portability
Speed
Content
Accessibility
Technology
Interaction

13. Start with a paper and pencil

15. Basics
Logo top left – tagline linked to home page
Home – first in main navigation or logo
I like breadcrumbs – just below navigation
shows where you are coming from
Navigation top horizontal – sub on left
Footer: privacy statement, sitemap contact
(use your footer for lots of extras)

16. Speed
Load fast (technical
speed)
To the point (speed of
content)
Scannable (structural
speed)

17. Content
Publish – regularly
Editorial calendar
Value – relevant
content
News

18. Accessibility
Cross browser cross
platform
Google – SEO friendly
Mobile

19. Bold! Grab their attention
Colors
Typography
Photos
Video

20. Website Trends 2012
Big – type, headers, footers , images call to
action, everything
Less is more – minimalistic
Clean
Not only about beauty it is about function

21. Interaction
Let them contribute content
Social networks are a fantastic way to share
content.
Addthis, Sharethis, Facebook Like , Tweet
button for Twitter , Pin or LinkedIn Share
Let them easily share a good summary of
your content with their networks.

22. SEO

23. SEO
Google Power! SEO strategies help you get
found on search engines and boost your rankings
for target keywords while delivering targeted,
highly convertible traffic.
Keyword SEO Strategy
Link Building
WordPress – (using plugins -Yoast )
Note: Don’t forget the other search engines

24. Real-Time and SEO integration
Streamline your real-time activities into your
online assets. Twitter, blogs, websites,
Facebook, LinkedIn, Foursquare and the
newbie Pinterest.
Check out the newest addition to Google
tools:
http://www.thinkwithgoogle.com/insights/to
ols/real-time-insights/

26. What to do?
Get Universal!
Video (with Sitemaps)
Images (with Sitemaps)
News (with Sitemaps)
Products (with Feed)
Update Your Content
Again: Google loves fresh content

27. What hurts SEO
Paid links
Scraping – taking from other people
Link farming
Titles SEO’d bad – capitals

28. Social Media

29. What is Social Media
Social media describes the online
technologies and practices that people use to
share content, opinions, insights, experiences,
perspectives, and media themselves.
Social media uses web-based technologies to
turn communication into interactive dialogues

30. So … What is it?
Forget what I just said!
Social media is just basic conversation like what
you do everyday. Conversation

31. GOALS

32. Social Media Funnel – Goals
Bring users into your website
Contest
Sales
Credibility - Visibility
Build brand awareness on the web
Stay connected to your audience
Customer service
Engage with your target as a friend

33. Why Social Media
Higher customer lifetime value
Happy customer is happy and will
recommend
Builds Goodness
Bottom line: Increase your company sales

34. I don’t get social media?

35. Really – How?
Research – which social media platforms will work for you (Facebook –
LinkedIn – Twitter –Pinterest- Blog - Niche platforms)
Research, Listen and understand (listen to what your target is saying
about your business, understand who's talking about you and who is not
Follow people of common interests – start discussion in groups – share
content that your target audience will find useful (it takes time
Define communication objectives
Plan your action!
Once you understood what your audience is saying next step is to
respond
Engage
Measure (according to your objectives)

36. Which Platform? Where is your
target?
Facebook
Personal Profile
Business Fan Page
LinkedIn
Personal Profile
Company Profile
Twitter
Pinterest
Blog
YouTube
Other

38. Just Do It!
Just do it—Set this into your daily work plan and schedule
it, like a meeting, with a beginning and end time.
Responsibility—Build this into your action plan
(communications, take action) and plan to ‘rotate’
responsibility.
Expertise—Set some time aside for research and learning.
Begin with the basics; commit to building on this base.

39. About.me/ShariWrightPilo
You can find me here: Twitter: shari_pw
Facebook/shariwrightpilo
Hunter and Bard :
http://hunterandbard.com/
people/shari-wright-pilo/
Facebook/hunterandbard
LinkedIn:
Email:
shari@hunterandbard.com
Skype: shari.wright.pilo