The document summarizes Seoul's efforts to promote a sharing economy to address challenges from rapid urban growth. It discusses how Seoul established policies and programs to support sharing projects, companies and public assets. This includes subsidizing sharing organizations, opening data, sharing public facilities and parking lots. The results have included economic and environmental benefits like reducing household expenses and CO2 emissions. The sharing economy approach is aimed at achieving sustainable development and improving quality of life in Seoul.

3. Seoul
• Capital of South Korea(since 1394)
- Center for economy, society, education, culture…
• Population : over 10 million/ Territory :234 square miles
• Located Headquarter of global enterprises : Samsung, Hyundai, LG, Kia

4. Ø One Million Citizens Gathered for Candle March
Seoul Gwanghwamun Plaza (Nov. 12, 2016)
Seoul

5. l Remarkable Economic Progress for 40 Years
- National Income per Capita: $250 (1970) → $28,000 (2015)
- Seoul’s Population: 2 mil. (1960) → 10.3 mil (2000)
1960 2016

6. • Rapid growth & Compressed Growth
→ Social isolation, lost neighborhood and communities, relationships breakdown
※ Increasing Propensity for single living( 1~2 person households : 50.4 % in 2014 )
suicide rate remains top in OECD : 6,460(‘00) → 13,836(‘14)
• Economic Crisis, slow growth, living expenses is too high
→ high rate of Youth Unemployment ( 9.7%), Household debts’ growth(49.1%)
• Overpopulation → Shortages of space · housing, transportation, parking lot
• Smoke of Cars → Air Pollution
But, growth of citizen’s demands, limitation of Government’s capacities
☞ ‘Necessity of concerning Sustainable Development !
‘ SMG had to find alternative solution .
Challenges-Side Effects & Urban Problems

7. ‘Any time & Anywhere’ City-wide Free WiFi (10.69% of total Seoul area →100% by 2018)
Free wifi is available on the subway
ICT, Social network(SNS), online platform
Opportunity : IT Infra, Compact City

9. • Enactment of ‘Ordinance to facilitate Sharing’ (Dec. 2012)
• Producing promotional Brand Identity(March. 2013)
• Forming ‘International Advisory Group for Sharing Economy’ (March. 2014
)
Building System

10. • Supporting districts(boroughs) offices
- Subsudy $937,000 to 160 sharing projects
• Open exhibitions and Forum
- Sharing exhibitions with Business initiatives
- Forum and seminars about legal systems
• Host global conferences
- Smart Cloud Show
• Operating learning program at Schools
• Hold experience events for citizens
- Sharing concert
- Educational program for prep entrepreneurs
Spreading of ‘Sharing Culture’

11. • Designating(82 ) and Funding to Compani
es and Organizations
- subsidizing the expenses $847,000 to 75 Sharing co
mpanies and organizations
• Supporting for promoting, Training
Supporting ‘Sharing companies & organizations’

13. Sharing of Idle Public Facilities
● public spaces are not in use by government such as weeknights and weekends,
Seoul opens those places to citizens free of charge or rents them out at low cost.
(approximately , )

14. ● Develop the sharing parking-lots model with a private company
based on local information
- more than 2,000 parking lots have been shared since 2013
☞ It will be doubled by 2018
Parking-lot Sharing

15. ● Share information with high social and economic values with citizens.
● Promoting various business creation using public data
● Making Seoul Government's approved documents available to the public online.
(approximately cases)
Open Data Plaza of Seoul

16. ● Operating 4,156Cars in 1,384 places in Seoul
1,246,000members, 6,063 users per day
Car Sharing-Nanum Car

17. ● Connect individuals wishing to exchange and share children’s wear that no longer fits.
● Collaboration with KIPLE
- Seoul’s Boroughs Public Nursing Homes
Sharing Children’s Wear that no longer fits

18. Sharing Bookshelves, Tool and Toy libraries
• The book sharing project creates a community
• Share diverse items in response to regional characteristics and residents demand

19. ● House Sharing Between the Generations
-The basic goal is to connect young people in need of low-cost housing
with more senior citizens who are living alone with extra rooms
- Currently university students residing in
● House Sharing : 1,000 houses share with foreign visitors
House Sharing

21. The comments by the international media, etc.
TED
In the city of Seoul, they've actually even
started a future of shared cities-JoeGobbia

22. The Gothenburg Award for Sustainable
Development(2016)
●
Metropolis Special Awards(2014)●
Be Awarded

23. Effect - Alleviate Urban problems, Sustainable Growth
If we share with neighbor and using resources effectively,
we believe we can Restore communities and rebuild trust
activate local economy and create job opportunities
Protect environment through recycling and reducing waste
$21 millions $98 millions 29,800tons
Reduction of Living
Expenses (yearly)
Budget
savings
Decrease in
CO2 Emissions
-1.2 million ‘sharing cars’members
-0.5 million kids clothes
-10,000 Sharing parking lots
-1,200 public facilities
-4,000 sharing cars
-0.5 million kids clothes
<example>

24. SEOUL
COMPANIES
LOCAL
SCHOOL
Foreign
countries
CENTRAL
GOVERNMENT
Future Assignments
The extension of
various participants
to spread
Sharing value

25. ‘천만서울, 천만공유’ 확산
Sharing Spread to 10 millions People & life

26. Thank you !
• The Seoul City government is always open to the citizens.