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30 September 2015,
Ricky
Kappa SA
PO Box 947
Wendywood
2144
Attention: Ricky,
Dear Ricky,
RE: 2015 WAKO (WORLD ASSOCIATION OF KICKBOXING ORGANIZATIONS)
WORLD CHAMPIONSHIPS - SPONSORSHIP REQUEST:
Allow me by means of this Sponsorship Request document to introduce you to five of
South Africa’s National Kickboxing Squad Members:
 Johan Westervelt
 Adele Rootman
 Andrea Beneke
 Melissa Berg
 Thabo Chauke
; and the exciting world of competitive Kickboxing; a stand-up combat sport that has
gained tremendous popularity over the last couple of decades and is their greatest
passion. As you may or may not be aware Kickboxing is an exhilarating and challenging
sport and presents much untapped prestige. It’s definitely alive and well in the South
African community and on the African continent as a whole.
We are hereby inviting you to not only make your mark on a first class sport, but also
simultaneously inviting you to aid in the development of a group of fine young people
and high level athletes. Their goal is simple; to be the best that they can be and to excel
in this sport that they are fervent about. They are firm believers in the fact that this not
only means being part of the National Squad but also being well respected and
contributing members of the community, especially amongst the youth and women of
this beautiful country.
This is their dream and together with the partnership of elite organizations as
yourselves they can try and succeed. Unfortunately as with most sports in the country
Kickboxing is experiencing a short fall in funding and these athletes’ limited personal
resources unfortunately do not make up for the shortcomings that they frequently face
with regards to participation in the sport and this is why they are seeking your support.
You would probably be in agreement that all four of these athletes each boast with an
impressive resume of skills and a long list of achievements and accomplishments
already under the belt as evident in their respective portfolio’s provided here under.
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In exchange for your financial support, not only can you be guaranteed that they will
work their hardest but they can also offer you a package of personal benefits suited to
your company’s needs but are not limited to;
 Branding
 Media Connections
 Personal Appearances
 Public Speaking
 Brand Ambassadors
 Corporate Functions
 One on One Lessons and group lessons for your employees
 Branding on South African Kickboxing Association’s website
 Regular Progress Reports
 Local and International Visibility
 Integrated Marketing Communications Effort
 Showcasing product attributes
 Sales Drives
 Sense of wellbeing
These above mentioned benefits are discussed in detail later on in the document but
there are of course a plethora of other benefits to explore and discuss.
As this year draws to a close, this would be the perfect opportunity for your esteemed
establishment to assist these athletes in participating in the 2015 WAKO (World
Association of Kickboxing Organizations) World Championships in Ireland in November
and end the year on a high note. Please refer to page 18 for full detail pertaining to the
event.
These athletes are coming from a very successful season. 2015 has encouraged and left
them with more enthusiasm and determination than ever before and surely with their
hard work and dedication and with your valued support they can close off the season in
style and set the tone for 2016.
Please bear in mind that these funds will go into aiding these athletes who are
performing at their best and are becoming responsible members and role models in
their communities that the youth can look up to. They are familiar with the
fundamentals of hard labour, time and dedication and also act as ambassadors not only
for the sport, their communities, the North Gauteng Province, the country but also
possibly for your organization as well.
Please consider this proposal as a starting point. Due to the different needs of each
organization there may be additional or more modest opportunities to be explored. We
look forward to meeting with you either in person or by means of SKYPE or telephonic
communication etc to discuss your company’s philanthropic goals and desires and you
can be assured that this meeting will not require more than a few minutes of your time
and is of course without obligation.
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We look forward to your comments and to follow up with you during the course of next
week.
Yours Sincerely,
Sharmaine van Eden
On Behalf of Team SA – Kickboxing
071 609 7298
sharmz989@gmail.com
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Athlete Profiles:
Johan Westervelt
South African Professional Kickboxer- (K1) <+91 kg Division>
Super Heavy Weight Athlete with a heart of gold and personality to
boot. His speed and impressive technical ability, lighting fast jab
and his brilliant strong kicks makes him a formidable opponent in
the ring.
CAREER, AWARDS & ACCOMPLISHMENTS:
 WKF WORLD CHAMPION 2014
 12th
ranked Pro in the WORLD WKF
 WKF K1 Pro Title 2014
 Africa Champion 2012
 SA Champion 2011, 2012, 2013, 2014,2015
 World Championships 2011, 2013,2014
 SA Pro-Am Title 2013,2014,2015
 27 Wins 1 Loss
 Pro Boxing Debut – July 2015
**For the remainder of 2015 he has the option of fighting either Pro or Amateur in
Kickboxing, from 2016 he is permitted to only fight on Pro Level. With boxing he is only
permitted to fight on Pro Level**
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Adele Rootman:
South African Amateur Kickboxer - (F, L, KL) <+70kg Division>
She has an “easy going” demeanor with a high level of both family orientated and social
values. Keen traveler and sports enthusiast this lady is all about seizing the day and all the
opportunities it presents.
CAREER, AWARDS & ACCOMPLISHMENTS:
 Kickboxing debut in 2009
 Great North 2010 Silver medalist in Light contact and Bronze in Semi contact
 South African Champs 2010 Silver medalist in Light contact, Bronze in
Semi contact
 Great North 2011 Champion in Full Contact
 South African Champs 2011 Champion in Full Contact
 WAKO World Championship 2011 Ireland Bronze Medalist
 Great North 2012 Champion in Full Contact
 South African Champs 2012 Champion in Full Contact
 Great North 2013 Champion in Full Contact
 South African Champs 2013 Champion in Full Contact
 WAKO World Championship 2013 Turkey Bronze Medalist
 Great North 2015 Champion in Full Contact
 International fight Canada 2015 Silver Medalist
 South African Champs 2015 Champion in Full Contact
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Andrea Beneke:
South African Amateur Kickboxer – (KL, LK) <-70kg Division>
The lady with the straight forward persona whom is a firm believer of balance in all aspects
of life and does everything to the best of her ability. Sports and exercise fanatic in possession
of enviable networking and social skills.
CAREER, AWARDS & ACCOMPLISHMENTS:
 Kickboxing debut in 2004
 Great North 2009 Gold Medal in Light Contact , Silver in Semi Contact
 Great North 2010 Silver In Full Contact , Gold in Light Contact, Silver in Semi
Contact
 South African Champs 2010 Gold in Full Contact ,Gold in Light Contact, Silver in
Semi Contact
 Great North 2011 Gold in Full Contact
 South African Champs 2011 Silver Full Contact, Gold in Semi Contact , Gold in
Light Contact
 Represented South Africa at the WAKO
World Championships in Ireland 2011
 Great North 2012 Gold in Full Contact
 South African Championships 2012 Gold in Full
Contact
 International Fight 2013 Canada Gold in Full
Contact
 South African Champs 2013 Silver in Full
Contact
 Represented South Africa at the WAKO World
Championship in Turkey 2013
 WKF World Championship 2014 Prague Silver Medalist in Low Kick
 Great North 2015 Gold in Light Contact , Gold in Semi Contact
 South African Champs 2015 Silver in Full Contact , Gold in Low Kick Light
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Melissa Berg:
South African Amateur Kickboxer – (L) <-50 kg>
This Corporate Wellness Manager is definitely Dynamite in a small package with plenty of
personality
CAREER, AWARDS & ACCOMPLISHMENTS:
 Tiger Dragon Muay Thai – Thai Boxer (Full Contact): 2007-2009
 1 Win: C class Fight
 2 Wins: A class Fight
 1 Loss: C class Fight
 2009 – Thailand Ambassadors Cup- South African Champion: Bantam Weight
 2009- Selected for the National Team to represent South Africa in Thailand
 Qualified International Muay Thai Judge
 Transnet Boxing Academy: Amateur Boxer: 2010-2012
Boxing book with Transnet: No competitions due to the fact that there were no
competitors in my weight group.
 Belt Status: RED
 1 Win: Walk over-Willie Prinsloo
Tournament
 2011: Best Female Boxer performer of
the Year
 2012 June: Performer of the Month
 2012 July: Performer of the Month
 2012: Fittest Boxer of the Year
 2012: Boxing personality of the Year
 @Fighting Fit Kickboxing: Amateur
Kickboxing Middle 2013-Current
 Semi and Light Continuous Fighter
 Belt Status: BLUE
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 Medals:
10x Gold
5x Silver
1xBronze
 Tournaments Participated in:
- Great North 1 : 2014
- Great North 2: 2014
- Development tournament : Vanderbijl 2014
- Great North 3: 2014
- South African Champs: Cape Town April 2015
- Great North 1: 2015
- Development Interclub- Pretoria 2015
- Great North 2: 2015
- Selected for the National Squad to represent
South Africa in Dublin, Ireland November 2015
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Thabo Chauke
A.k.a “De Natural”. This superb rising young star is fighter with great all round
skills. Labelled by the sporting world as …”a very exciting all action prospect…”
 Age: 22 years
Height: 1.68m
Weight: 62 – 65kgs
Trainers: Moses and Hendrick Manaka
 Fighting out of:
Mamelodi Warriors Kickboxing Club
CAREER, AWARDS & ACCOMPLISHMENTS:

Professional Honours
New pro 2013

Professional Fight Record
K-1, Kickboxing & Muay Thai / Extreme Striking 1F – 1W – 0L (1 KOs)
 Amateur Honours
South African Junior K-1 Champion
2010
South African K-1 Super – Am Champion
2011
South African National Kickboxing Team Member
2012
His one win from his one fight was a convincing KO
against the current SAPMAC Muay Thai Champion.
 Amateur Record of 32 wins and 4 losses.
 SA K-1 Champion since 2012.
 Professional Record of 3 wins 0 lost
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ABOUT
WORLD ASSOCIATION OF KICKBOXING ORGANIZATIONS (WAKO):
**Excerpt from official website**
WAKO is the largest kickboxing organization in existence. WAKO started its activity in
Europe in 1976 . The founder was Mr. George Bruckner from Berlin, who promoted the first
ever World Championships in Semi and Full Contact Karate (as it was called in those days)
back in 1978 with 110 competitors representing 18 countries. WAKO immediately created
the rules and regulations for the new fighting sports and acted - since the very beginning, as
the authentic Kickboxing Federation in the world. In our Championships, only national teams
are accepted. Each member country can present only 1 competitor in each weight class, the
best, and “la crème de la crème”. Our World Championships are NOT open competitions
where everybody can try, spending a few dollars, to become "World Champ" like they do
almost every week-end in USA.
Each competitor has gone through a long selection in his country before competing in
WAKO tournaments and normally he is the national champ of his weight class in that
particular kickboxing style. (WAKO offers 7 different styles: Semi Contact, Light Contact,
Kick-Light, Full Contact, Low-Kick, K1 Rules, and musical forms: 4 styles are on Tatami or
mats, 3 in the ring). Therefore WAKO guarantees the best possible kickboxing fights and its
gold medalists are true champions. Today WAKO can count on 118 affiliated nations in the 5
continents, and in the greatest majority of cases, WAKO unites the strongest and best national
kickboxing organizations. WAKO has today 85 affiliated national federations which are
officially recognized by either their National Olympic Committees or by their Highest
Government Sport Authorities.
Today WAKO counts on a market of Kickboxer estimated to be around 3.000,000
participants and no less than 25,000 clubs around the globe. We promote, nationally and
internationally, more than 1,000 amateur events a year. These figures speak for themselves.
Now officially recognized by GAISF and by OCA, WAKO is growing steadily all over the
world regularly promoting continental and world championships and organizes "open" events
that spread the word about our movement, attracting thousands of spectators to sports-arenas.
In 2007 WAKO participated in the African Games, held in Algiers (Algeria) in July for the
first time and in the 2nd ASIAN INDOOR GAMES held in Macau (China) in October. It
happened the same in Bangkok (Thailand) and then in Ho Chi Min City (Vietnam) in 2009.
WAKO, being a member of SPORTACCORD ( former GAISF) , together with other IFs,
have contributed to create the WORLD COMBAT GAMES, an event which gathered the
élites of the Martial Arts and Fighting Sport Federations in Beijing in 2010 , an umbrella
organization stressing excellency in our sports.
The second edition of the WORLD COMBAT GAMES was held in St. Petersburg (Russia)
in October 2013.
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Our strength lies precisely both in our numbers and quality.
WAKO opened the doors to “kicks to the legs” in 1991 and only recently to Thai boxing.
This is how it came about.
We like to say that “life is continuous change, and only those who can adapt to change
survive”. The essence of the whole story lies in this universal aphorism. WAKO now
embraces 7 disciplines: Semi-, Light- and Full-Contact, Low-Kick, Thai/Kickboxing, musical
forms and Aero/Kickboxing. Some might say 7 is too many - others maintain that it is
necessary for WAKO kickboxing to include a wide range of possibilities to satisfy the
requirements of any enthusiast who approaches our world for the first time. According to his
psycho/physical make-up, each person is free to choose the specialty that best suits him. And
he enjoys himself. Taking part in kickboxing for the benefits to physical and mental hygiene,
simply for the pleasure of feeling “in shape”, is now one of the major factors pushing
millions of people toward our sport. But one can also participate due to a desire to learn self-
defence technique or to try, through competition, to excel in one of the specific disciplines.
Obviously, this has not always been the case.
In 1974, Mike Anderson and his partners (including George Bruckner) offered the world, for
the first time, a show that featured only “Full Contact Karate” in the event they promoted in
Los Angeles, which was destined to become the cornerstone of our history.
In 1978, when George Bruckner promoted the first World Championships of WAKO (World
All-Styles Karate Organizations, which was formed to compete with WUKO - the World
Union of Karate-Do Organizations) he only had competition in full contact and semi contact.
The same can be said about 1979 in Tampa, Florida, the second edition of the World
Championships promoted by Mike Anderson.
How then and why did we come to the present situation? George Bruckner, an authentic
“revolutionary” in the world of Martial Arts - considering the gap between traditional karate
and full contact karate, which he helped to launch and popularize around the world - was
actually a great “conservative”. While he chose full contact karate as the maximum technical
expression of the new discipline, he didn't want to go any further in its development. He
believed it was dangerous for the fighters to attack with leg kicks (because it would shorten
their competitive careers) and, wrongly, that those who attacked the thighs did so only
because they were unable to kick higher. In other words, he regarded low-kick fighters as
almost handicapped, people with hip-femur joint problems. He thought they were lacking as
“artists” and he believed all full contact fighters should imitate Bill Wallace, who was the
best in his day at understanding and interpreting full contact. But Wallace in his prime would
never have agreed to fight low-kick because he had suffered serious ligament damage as a
college wrestler. In fact, Bill used only his left foot for kicking. Bruckner was clearly wrong,
and he also refused to observe what was happening outside of his new world. Unfortunately,
he didn't realize that in the rest of the world important things were taking place that should
have made him wary. While he and Mike Anderson were busy consolidating WAKO, which
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was basically an amateur organization, there were others who, following the model of
professional boxing, had founded two professional organizations that had the same goals:
promote and sanction fights all over the world and sell the television rights of the major
events. These two organizations were PKA (Professional Karate Association) and WKA
(World Karate Association). Both were founded in the U.S.A.
The PKA was born following the famous event promoted by Mike Anderson with the
collaboration of Don and Judy Quine. In 1974 Mike Anderson left the PKA to the Quine’s,
who had been the principal financial backers of his event. The WKA was founded in the
autumn of 1976, just two years later, by Howard Hanson and Arnold Urquidez, brother of the
more famous Benny, who shortly later became the true standard bearer of the organization
throughout the world.
What distinguished PKA from WKA?
The fact that the former was essentially involved in full contact (and Bill Wallace became its
symbol), while WKA was involved in both full contact and a Japanese variation with the
possibility of attacking the opponent's thighs with kicks using the shin.
PKA operated primarily in North America and in Europe for a few years, especially in
subsequent years when PKA was run by Joe Corley, a Georgian whose interests now are
limited to his “Academies” and his most famous tournament, The Battle of Atlanta.
The WKA was founded because Benny Urquidez had opened “the door to the Orient”.
Benny, who was born in 1952, is an American Indian weighing little more than 63 kilos. He
was a truly exceptional athlete with highly refined technique and an indomitable spirit. He
was invited to Japan for a series of matches against the best local fighters, almost all of which
he won. In a short time, Benny “The Jet” Urquidez, as he was known, became a legend in the
1980s. The background of both Wallace and Urquidez was in karate, the martial art they
would soon leave to turn professional in the new discipline that had become more lucrative
for them.
During the 1980s in America and Asia PKA and WKA prospered in the professional aspects
of some of the disciplines we now practice, while in Europe WAKO (which was forced to
change its name to the World Association of Kickboxing Organizations to avoid legal
problems with WUKO) continued to grow and get better organized in the major countries.
The turning point came toward the end of the 1980s. First of all, since 1984 WAKO had been
led by Italy's Ennio Falsoni, a former WUKO world karate championship runner-up (1972)
who had a more “open” mind than George Bruckner and fewer preconceptions. While the
PKA was winding down, in large part due to the retirement from competition of their star
attraction, Bill “Superfoot” Wallace, the WKA, which had lost both Howard Hanson and
Arnold Urquidez, penetrated Europe with Holland's Fred Royers and started promoting semi ,
light and full contact, disciplines that had previously been the exclusive domain of WAKO.
Ennio Falsoni attempted to reach an agreement with Fred Royers. The idea was for WAKO
and WKA to sign an exclusive collaboration pact in which WKA would stay out of WAKO
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territory and WAKO would give WKA exclusive rights to “kicks to the legs” and eventually
its best fighters for professional matches.
WKA's answer was negative on all fronts. Evidently they felt they were stronger and since
the proposal came from WAKO, they thought WAKO was weak.
Consequently, during an assembly in Madrid in 1991, WAKO officially decided to adopt a
new specialty, low-kick, and it has been enjoying increasing success ever since. Although at
the time there were few countries interested in low-kick, it was still a winning move. WAKO
had something extra to offer its members and an additional weapon to use against the
competition from WKA.
Those who use low kicks to the legs utilizing the shinbone, and thus must learn how to block
such attacks, soon discover that it all comes from the famous Siamese art of Muay Thai.
Therefore, it is quite natural for a low-kicker to develop an interest in Thai boxing. It happens
in all the gyms where full contact is practiced: everyone experiments with boxing because it
is an absolute necessity; everyone tries both full contact and low-kick; everyone starts using
clinches and using the knee to the ribs, in others words they take up Thai boxing. All fighting
sport athletes must know as many techniques and combinations as possible. It's a personal
necessity, part of an almost obligatory road for those who take up these disciplines
professionally. Then, the fighter develops a preference for this or that aspect of our sport, but
everyone understands the differences and knows the history and the technique. Thus, it was
obvious that WAKO would officially open up to Thai/kickboxing (it happened in 2000) and
aero/kickboxing.
And then there is WAKO-PRO, which was born at the same time as low-kick in WAKO. We
have mentioned PKA and WKA as “professional” organizations. But they were soon joined
by others, WKC, ISKA etc, which call themselves “world sanctioning bodies”, but there is
very little substance behind their names. Unfortunately, for years we had watched, helplessly,
as we developed great champions, only to see other organizations benefit, inserting our
fighters names into their “international rankings”.
Clearly WAKO had to expand into “professionalism” or face losing all of our best fighters.
WAKO's institutional activity, which amounts to organizing world championships every two
years and regional championships in the alternating years, isn't very much and lacks
visibility. But with the activity of WAKO-PRO, we can have our name before the public all
over the world on a weekly basis, as well as having the means and the reason for drawing in
the media for more prestige for us and for our best fighters.
With its latest moves in sports politics, WAKO has aimed to satisfy both its primary needs
and the market's demands, which will prepare our organization for future competition.
We believe that everything has been done to better serve the interests of our members. The
more “services” WAKO offers, given equal costs, the more competitive it will become. This
is a simple law of economics which has changed the life and image of our organization.
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OFFICIAL PARTNERS:
OFFICIAL WEBSITE:
www.wakoweb.com
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ABOUT
SOUTH AFRICAN KICKBOXING ASSOCIATION (SAKA):
**Excerpt from official website**
Our Mission
Our Mission is to objectively promote and practice kickboxing in all its modes / styles (
Semi, light, kick light, full, low kick and K1 Rule) according to international rules,
regulations and national objectives.
Managerial process
Our Managerial process is democratic of nature governed by a constitution with a laid down
activity plan for the year. We are managed by an executive who are elected every four years
at the SA Championships.
Our Attitude
You can only make a difference if you actively participate. We do not tolerate people who
always have bad things to say about others, but they themselves are not actively involved in
promoting the sport. Practice what you preach and maintain integrity.
Constitution
We are guided by the constitutions of SAKA (South African Kickboxing Association) and
MASA (Martial Arts South Africa).
WE ARE THE OFFICIAL SOUTH AFRICAN KICKBOXING ASSOCIATION.
The only official kickboxing association for South-Africa.
We are nationally affiliated to MASA (Martial Arts South Africa) who is associated to
SASCOC. The registration to MASA allows one to issue Official National and President`s
colours. We sanction the practicing of Kickboxing in South Africa. Nationally you affiliate to
SAKA which is affiliated to MASA and SASCOC (South African Sports Confederation and
Olympic Committee). In order to become a member club, an annual registration fee per club
is payable by the end of October for the next year or when you join.
Internationally we are affiliated to WAKO (World Association of Kickboxing
Organizations). The affiliation allows us to attend world championships annually and to
present / participate in continental, inter-continental and world title fights. As instructor or
official you can also improve your international qualifications by attending international
seminars and courses. Kickboxing is a fighting art and caters for the following modes / styles
of fighting:
- Semi contact
- Light contact
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- Kick Light
- Full contact
- Low-kick fighting
- K1 Rule fighting
OFFICIAL WEBSITE:
http://www.kickboxer.co.za/
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EVENT:
Event Link via SAKA Official Website:
http://www.kickboxer.co.za/index.php?p=upcommingevents#Info2
The Official Event Invitation is attached together with this document and is referred to as
Annexure 1
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TYPE OF SPONSORSHIP REQUIRED:
The sponsorship applied for in this regard would be cash as the athletes have the following
expenses:
Expense Type: Estimated Cost:
Return Airfare R12 000.00
Accommodation R16 000.00
Competition Entry Fees (Per Division) R1 000.00
Official Clothing and Equipment R3 000.00
Competition Admin Fee R1100.00
Return Airport Shuttle R1 000.00
Total per athlete: R36 600.00
Total Team Cost: R183 000.00
**Kindly note the above mentioned are based on „worst-case‟ estimates and are subject to change and additional expenses can be
incurred**
Youth Development Showcase:
Below is quick glimpse at their commitment in developing the sport in the country, especially
the youth in their community.
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Return on Investment for your Partnership:
 Branding:
The athletes are permitted to wear clothing and carry items like water bottles etc with
their sponsors’ logo on. Furthermore your company emblem on the bag which the
athlete is carrying together with sponsored clothing will give you the best possible
exposure at the event and throughout the week of training as these items will literally
accompany the athlete everywhere they go. Further opportunities can be discussed as
taking photos in various key spots and sending this back to South Africa to enable you
to use on your Social Media Networks, Newsletters, Website etc as you see fit and
what will align with your Philanthropy or Corporate Social Responsibilities. This is
the perfect platform to concomitate your brand with this exciting sport.
Items such as flags and banners can also be sent across with the athletes and displayed
at the event and during their training and preparation session at the gym.
 Media Connections:
The Finals of this event will be televised on international television and links to
YouTube will be received. Requests to both cover and televise the event with both
Supersport and ETV/ENCA have been brought as well as various print media houses.
Feedback with regards to this will be supplied in due course. Both of these channels
have a broad reach of enthusiasts not only in South Africa but in neighboring
countries across the continent as well.
 Personal Appearances:
The athletes will avail themselves for Personal Appearances at your Fund Raising
Events, Exhibitions, Open Days, Product Launches, Teambuilding Sessions and other
events. You will also receive a signed and framed photograph of the athletes. This
can be done via prior arrangement and permitting there is no work or event of a
sporting nature that will result in conflict of said schedule
 Public Speaking/Product Endorsement:
These athletes would be ideal to utilize at Public Speaking events and will be the
perfect product endorsement to attach to your company image.
 Brand Ambassadors:
Being fresh faced they are excellent candidates to be your official Brand Ambassadors
and can greatly assist in creating unique brand awareness and aiding in increasing
your sales both at all your events and any other affiliations. By utilizing their presence
they can act as a catalyst in carrying your brand message to your consumers.
Examples of this can be at promotional events or handing out samples. This will
improve your Local and International Visibility, Consumer Outreach and Sales
Drives. There are of course limitless options and ideas to discuss in showcasing your
unique product attributes. Furthermore this can be a great tool towards your Integrated
Marketing Communication effort and will instill a sense of well being both amongst
your employees and your consumers.
Blogs, write ups and regular columns can also be negotiated.
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 One on One Lessons and group lessons for your employees:
The Team is willing to provide yourselves and your company employees with one on
one lessons or in a group at certain intervals as you would prefer. The specifics can be
discussed and negotiated.
 Branding on South African Kickboxing Association’s website:
Your company logo and a write up with regards to your sponsorship will be added
onto the Official SAKA website and their Official Facebook page, given you
invaluable exposure and will provide you with a platform to become synonymous
with this sport. Seeing that SAKA is affiliated to WAKO and other international
sports bodies and federation this can open many doors internationally with regards to
possible partnership/sponsorship.
 Progress Reports:
Each of the athletes will be providing a regular update from the event and pictures
will also be submitted to you. In addition to that Bi-Monthly reports will be provided
so that you can track their progress.
_____________________________________________________________________
How does this proposed partnership align with your company values,
mission statement and goals?
The athletes and Mr P Apparel have the following common Values, Principles and
Goals:
 Value of People
 Commitment to the development of people especially the youth and to help them
thrive
 Commitment to making a difference in the county
 Fostering Performance Excellence and be driven towards it
 Community Upliftment
 Continuous strive to reinvest back into society
 Acting with honour and integrity every day
 Transparency
 High uphold of values
 They will never partake in any activity that will bring the sport, themselves or any
individual in disrepute
 In partnership together will ensure mutual benefit to both parties in the reaching of
very important milestones
 Stern believers and upholders of Ethics
 Adding value to people’s lives
 Innovation
 Dedication
 Accountability
 Believers of Socio-Economic Contribution being a game changer in the nation
 Sense of wellbeing
 Promotion of a fit and healthy lifestyle
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 Positive concomination between your company Mission and Vision Statement and the
development of the sport
 Positive energy
 Distinctive tactical approach in everything that they do
 World-class Athletes
 Pro active approach
 Passion for sustainability
 Winning Attitude
 Caring about the human condition
 Efficient & highly motivated individuals
 Advocates of a well-balanced lifestyle
 Transformation
 International recognition
Links:
 WAKO (World Association of Kickboxing Organizations):
http://www.wakoweb.com/en/
 SAKA (South African Kickboxing Association):
http://www.kickboxer.co.za/
 WAKO World Championships 2015:
http://www.wakoweb.com/en/event/wako-senior-world-championships-pf-lc-fc-mf-
dublin-ireland-2/fbfdd5c2-58fe-4cd9-adde-0a4c12d6dd07
Johan Westervelt – Portfolio Links:
 Website:
http://johanwestervelt.com/
 Facebook Athlete Profile:
https://www.facebook.com/U1Westervelt?fref=ts
 YouTube Links:
 Pro Boxing Debut – vs. Benjamin Hipkin – July 2015
https://youtu.be/0NFOuf4Gi-c
 KykNet “Dagbreker” Insert:
https://youtu.be/4t_n6zAtvxA
 BoxMaster – Functional Fitness Day Active Africa
https://youtu.be/nihAY_yuoWA
 Kickboxing – Pro Full Contact Title Belt Fight
https://youtu.be/3RB6K3GZJ1E
24
 Kickboxing – Great North Champs – March 2014 – vs. Albert Cilliers (K1):
https://youtu.be/g0MJQcvV72c
 Kickboxing – 1st
SA Championship vs Azerbaijan
https://youtu.be/8fplysvEQMo
 Kickboxing – Fight Compilation
https://youtu.be/P5F5A7V0KN8
 Boxing – Practice
https://youtu.be/wjjvitJgm9c
 Kickboxing – Shakil Media Production – African & South African Kickboxing
Champion:
https://youtu.be/hr9Lu2VhFIo
 Kickboxing – Pro Title fight – vs. Albert Cilliers – 2013
https://youtu.be/_36e8TlsVDo
 Kickboxing – 7 Second Knock Out – Great North Championship – 2013
https://youtu.be/vX6Cu-zzcB0
 Kickboxing – Training
https://youtu.be/rAuFXkJCTT0
 Kickboxing – First Fight ever – Great North Championship – 2011
https://youtu.be/LT-GwwkarE8
 Kickboxing – vs Albert Cilliers – 2012
https://youtu.be/jq8vlRs3Gv0
 Kickboxing – 2012 Africa Kickboxing Championship – vs Gabon
https://youtu.be/21jLrzgx-Mk
 Kickboxing – 2012 Africa Kickboxing Championships – Madagascar – vs Albert
Cilliers
https://youtu.be/5aM8LgDhcIg

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WAKO World Championships 2015 Sponsorship Proposal - Latest

  • 1. 1
  • 2. 2
  • 3. 3 30 September 2015, Ricky Kappa SA PO Box 947 Wendywood 2144 Attention: Ricky, Dear Ricky, RE: 2015 WAKO (WORLD ASSOCIATION OF KICKBOXING ORGANIZATIONS) WORLD CHAMPIONSHIPS - SPONSORSHIP REQUEST: Allow me by means of this Sponsorship Request document to introduce you to five of South Africa’s National Kickboxing Squad Members:  Johan Westervelt  Adele Rootman  Andrea Beneke  Melissa Berg  Thabo Chauke ; and the exciting world of competitive Kickboxing; a stand-up combat sport that has gained tremendous popularity over the last couple of decades and is their greatest passion. As you may or may not be aware Kickboxing is an exhilarating and challenging sport and presents much untapped prestige. It’s definitely alive and well in the South African community and on the African continent as a whole. We are hereby inviting you to not only make your mark on a first class sport, but also simultaneously inviting you to aid in the development of a group of fine young people and high level athletes. Their goal is simple; to be the best that they can be and to excel in this sport that they are fervent about. They are firm believers in the fact that this not only means being part of the National Squad but also being well respected and contributing members of the community, especially amongst the youth and women of this beautiful country. This is their dream and together with the partnership of elite organizations as yourselves they can try and succeed. Unfortunately as with most sports in the country Kickboxing is experiencing a short fall in funding and these athletes’ limited personal resources unfortunately do not make up for the shortcomings that they frequently face with regards to participation in the sport and this is why they are seeking your support. You would probably be in agreement that all four of these athletes each boast with an impressive resume of skills and a long list of achievements and accomplishments already under the belt as evident in their respective portfolio’s provided here under.
  • 4. 4 In exchange for your financial support, not only can you be guaranteed that they will work their hardest but they can also offer you a package of personal benefits suited to your company’s needs but are not limited to;  Branding  Media Connections  Personal Appearances  Public Speaking  Brand Ambassadors  Corporate Functions  One on One Lessons and group lessons for your employees  Branding on South African Kickboxing Association’s website  Regular Progress Reports  Local and International Visibility  Integrated Marketing Communications Effort  Showcasing product attributes  Sales Drives  Sense of wellbeing These above mentioned benefits are discussed in detail later on in the document but there are of course a plethora of other benefits to explore and discuss. As this year draws to a close, this would be the perfect opportunity for your esteemed establishment to assist these athletes in participating in the 2015 WAKO (World Association of Kickboxing Organizations) World Championships in Ireland in November and end the year on a high note. Please refer to page 18 for full detail pertaining to the event. These athletes are coming from a very successful season. 2015 has encouraged and left them with more enthusiasm and determination than ever before and surely with their hard work and dedication and with your valued support they can close off the season in style and set the tone for 2016. Please bear in mind that these funds will go into aiding these athletes who are performing at their best and are becoming responsible members and role models in their communities that the youth can look up to. They are familiar with the fundamentals of hard labour, time and dedication and also act as ambassadors not only for the sport, their communities, the North Gauteng Province, the country but also possibly for your organization as well. Please consider this proposal as a starting point. Due to the different needs of each organization there may be additional or more modest opportunities to be explored. We look forward to meeting with you either in person or by means of SKYPE or telephonic communication etc to discuss your company’s philanthropic goals and desires and you can be assured that this meeting will not require more than a few minutes of your time and is of course without obligation.
  • 5. 5 We look forward to your comments and to follow up with you during the course of next week. Yours Sincerely, Sharmaine van Eden On Behalf of Team SA – Kickboxing 071 609 7298 sharmz989@gmail.com
  • 6. 6 Athlete Profiles: Johan Westervelt South African Professional Kickboxer- (K1) <+91 kg Division> Super Heavy Weight Athlete with a heart of gold and personality to boot. His speed and impressive technical ability, lighting fast jab and his brilliant strong kicks makes him a formidable opponent in the ring. CAREER, AWARDS & ACCOMPLISHMENTS:  WKF WORLD CHAMPION 2014  12th ranked Pro in the WORLD WKF  WKF K1 Pro Title 2014  Africa Champion 2012  SA Champion 2011, 2012, 2013, 2014,2015  World Championships 2011, 2013,2014  SA Pro-Am Title 2013,2014,2015  27 Wins 1 Loss  Pro Boxing Debut – July 2015 **For the remainder of 2015 he has the option of fighting either Pro or Amateur in Kickboxing, from 2016 he is permitted to only fight on Pro Level. With boxing he is only permitted to fight on Pro Level**
  • 7. 7 Adele Rootman: South African Amateur Kickboxer - (F, L, KL) <+70kg Division> She has an “easy going” demeanor with a high level of both family orientated and social values. Keen traveler and sports enthusiast this lady is all about seizing the day and all the opportunities it presents. CAREER, AWARDS & ACCOMPLISHMENTS:  Kickboxing debut in 2009  Great North 2010 Silver medalist in Light contact and Bronze in Semi contact  South African Champs 2010 Silver medalist in Light contact, Bronze in Semi contact  Great North 2011 Champion in Full Contact  South African Champs 2011 Champion in Full Contact  WAKO World Championship 2011 Ireland Bronze Medalist  Great North 2012 Champion in Full Contact  South African Champs 2012 Champion in Full Contact  Great North 2013 Champion in Full Contact  South African Champs 2013 Champion in Full Contact  WAKO World Championship 2013 Turkey Bronze Medalist  Great North 2015 Champion in Full Contact  International fight Canada 2015 Silver Medalist  South African Champs 2015 Champion in Full Contact
  • 8. 8 Andrea Beneke: South African Amateur Kickboxer – (KL, LK) <-70kg Division> The lady with the straight forward persona whom is a firm believer of balance in all aspects of life and does everything to the best of her ability. Sports and exercise fanatic in possession of enviable networking and social skills. CAREER, AWARDS & ACCOMPLISHMENTS:  Kickboxing debut in 2004  Great North 2009 Gold Medal in Light Contact , Silver in Semi Contact  Great North 2010 Silver In Full Contact , Gold in Light Contact, Silver in Semi Contact  South African Champs 2010 Gold in Full Contact ,Gold in Light Contact, Silver in Semi Contact  Great North 2011 Gold in Full Contact  South African Champs 2011 Silver Full Contact, Gold in Semi Contact , Gold in Light Contact  Represented South Africa at the WAKO World Championships in Ireland 2011  Great North 2012 Gold in Full Contact  South African Championships 2012 Gold in Full Contact  International Fight 2013 Canada Gold in Full Contact  South African Champs 2013 Silver in Full Contact  Represented South Africa at the WAKO World Championship in Turkey 2013  WKF World Championship 2014 Prague Silver Medalist in Low Kick  Great North 2015 Gold in Light Contact , Gold in Semi Contact  South African Champs 2015 Silver in Full Contact , Gold in Low Kick Light
  • 9. 9 Melissa Berg: South African Amateur Kickboxer – (L) <-50 kg> This Corporate Wellness Manager is definitely Dynamite in a small package with plenty of personality CAREER, AWARDS & ACCOMPLISHMENTS:  Tiger Dragon Muay Thai – Thai Boxer (Full Contact): 2007-2009  1 Win: C class Fight  2 Wins: A class Fight  1 Loss: C class Fight  2009 – Thailand Ambassadors Cup- South African Champion: Bantam Weight  2009- Selected for the National Team to represent South Africa in Thailand  Qualified International Muay Thai Judge  Transnet Boxing Academy: Amateur Boxer: 2010-2012 Boxing book with Transnet: No competitions due to the fact that there were no competitors in my weight group.  Belt Status: RED  1 Win: Walk over-Willie Prinsloo Tournament  2011: Best Female Boxer performer of the Year  2012 June: Performer of the Month  2012 July: Performer of the Month  2012: Fittest Boxer of the Year  2012: Boxing personality of the Year  @Fighting Fit Kickboxing: Amateur Kickboxing Middle 2013-Current  Semi and Light Continuous Fighter  Belt Status: BLUE
  • 10. 10  Medals: 10x Gold 5x Silver 1xBronze  Tournaments Participated in: - Great North 1 : 2014 - Great North 2: 2014 - Development tournament : Vanderbijl 2014 - Great North 3: 2014 - South African Champs: Cape Town April 2015 - Great North 1: 2015 - Development Interclub- Pretoria 2015 - Great North 2: 2015 - Selected for the National Squad to represent South Africa in Dublin, Ireland November 2015
  • 11. 11 Thabo Chauke A.k.a “De Natural”. This superb rising young star is fighter with great all round skills. Labelled by the sporting world as …”a very exciting all action prospect…”  Age: 22 years Height: 1.68m Weight: 62 – 65kgs Trainers: Moses and Hendrick Manaka  Fighting out of: Mamelodi Warriors Kickboxing Club CAREER, AWARDS & ACCOMPLISHMENTS:  Professional Honours New pro 2013  Professional Fight Record K-1, Kickboxing & Muay Thai / Extreme Striking 1F – 1W – 0L (1 KOs)  Amateur Honours South African Junior K-1 Champion 2010 South African K-1 Super – Am Champion 2011 South African National Kickboxing Team Member 2012 His one win from his one fight was a convincing KO against the current SAPMAC Muay Thai Champion.  Amateur Record of 32 wins and 4 losses.  SA K-1 Champion since 2012.  Professional Record of 3 wins 0 lost
  • 12. 12 ABOUT WORLD ASSOCIATION OF KICKBOXING ORGANIZATIONS (WAKO): **Excerpt from official website** WAKO is the largest kickboxing organization in existence. WAKO started its activity in Europe in 1976 . The founder was Mr. George Bruckner from Berlin, who promoted the first ever World Championships in Semi and Full Contact Karate (as it was called in those days) back in 1978 with 110 competitors representing 18 countries. WAKO immediately created the rules and regulations for the new fighting sports and acted - since the very beginning, as the authentic Kickboxing Federation in the world. In our Championships, only national teams are accepted. Each member country can present only 1 competitor in each weight class, the best, and “la crème de la crème”. Our World Championships are NOT open competitions where everybody can try, spending a few dollars, to become "World Champ" like they do almost every week-end in USA. Each competitor has gone through a long selection in his country before competing in WAKO tournaments and normally he is the national champ of his weight class in that particular kickboxing style. (WAKO offers 7 different styles: Semi Contact, Light Contact, Kick-Light, Full Contact, Low-Kick, K1 Rules, and musical forms: 4 styles are on Tatami or mats, 3 in the ring). Therefore WAKO guarantees the best possible kickboxing fights and its gold medalists are true champions. Today WAKO can count on 118 affiliated nations in the 5 continents, and in the greatest majority of cases, WAKO unites the strongest and best national kickboxing organizations. WAKO has today 85 affiliated national federations which are officially recognized by either their National Olympic Committees or by their Highest Government Sport Authorities. Today WAKO counts on a market of Kickboxer estimated to be around 3.000,000 participants and no less than 25,000 clubs around the globe. We promote, nationally and internationally, more than 1,000 amateur events a year. These figures speak for themselves. Now officially recognized by GAISF and by OCA, WAKO is growing steadily all over the world regularly promoting continental and world championships and organizes "open" events that spread the word about our movement, attracting thousands of spectators to sports-arenas. In 2007 WAKO participated in the African Games, held in Algiers (Algeria) in July for the first time and in the 2nd ASIAN INDOOR GAMES held in Macau (China) in October. It happened the same in Bangkok (Thailand) and then in Ho Chi Min City (Vietnam) in 2009. WAKO, being a member of SPORTACCORD ( former GAISF) , together with other IFs, have contributed to create the WORLD COMBAT GAMES, an event which gathered the élites of the Martial Arts and Fighting Sport Federations in Beijing in 2010 , an umbrella organization stressing excellency in our sports. The second edition of the WORLD COMBAT GAMES was held in St. Petersburg (Russia) in October 2013.
  • 13. 13 Our strength lies precisely both in our numbers and quality. WAKO opened the doors to “kicks to the legs” in 1991 and only recently to Thai boxing. This is how it came about. We like to say that “life is continuous change, and only those who can adapt to change survive”. The essence of the whole story lies in this universal aphorism. WAKO now embraces 7 disciplines: Semi-, Light- and Full-Contact, Low-Kick, Thai/Kickboxing, musical forms and Aero/Kickboxing. Some might say 7 is too many - others maintain that it is necessary for WAKO kickboxing to include a wide range of possibilities to satisfy the requirements of any enthusiast who approaches our world for the first time. According to his psycho/physical make-up, each person is free to choose the specialty that best suits him. And he enjoys himself. Taking part in kickboxing for the benefits to physical and mental hygiene, simply for the pleasure of feeling “in shape”, is now one of the major factors pushing millions of people toward our sport. But one can also participate due to a desire to learn self- defence technique or to try, through competition, to excel in one of the specific disciplines. Obviously, this has not always been the case. In 1974, Mike Anderson and his partners (including George Bruckner) offered the world, for the first time, a show that featured only “Full Contact Karate” in the event they promoted in Los Angeles, which was destined to become the cornerstone of our history. In 1978, when George Bruckner promoted the first World Championships of WAKO (World All-Styles Karate Organizations, which was formed to compete with WUKO - the World Union of Karate-Do Organizations) he only had competition in full contact and semi contact. The same can be said about 1979 in Tampa, Florida, the second edition of the World Championships promoted by Mike Anderson. How then and why did we come to the present situation? George Bruckner, an authentic “revolutionary” in the world of Martial Arts - considering the gap between traditional karate and full contact karate, which he helped to launch and popularize around the world - was actually a great “conservative”. While he chose full contact karate as the maximum technical expression of the new discipline, he didn't want to go any further in its development. He believed it was dangerous for the fighters to attack with leg kicks (because it would shorten their competitive careers) and, wrongly, that those who attacked the thighs did so only because they were unable to kick higher. In other words, he regarded low-kick fighters as almost handicapped, people with hip-femur joint problems. He thought they were lacking as “artists” and he believed all full contact fighters should imitate Bill Wallace, who was the best in his day at understanding and interpreting full contact. But Wallace in his prime would never have agreed to fight low-kick because he had suffered serious ligament damage as a college wrestler. In fact, Bill used only his left foot for kicking. Bruckner was clearly wrong, and he also refused to observe what was happening outside of his new world. Unfortunately, he didn't realize that in the rest of the world important things were taking place that should have made him wary. While he and Mike Anderson were busy consolidating WAKO, which
  • 14. 14 was basically an amateur organization, there were others who, following the model of professional boxing, had founded two professional organizations that had the same goals: promote and sanction fights all over the world and sell the television rights of the major events. These two organizations were PKA (Professional Karate Association) and WKA (World Karate Association). Both were founded in the U.S.A. The PKA was born following the famous event promoted by Mike Anderson with the collaboration of Don and Judy Quine. In 1974 Mike Anderson left the PKA to the Quine’s, who had been the principal financial backers of his event. The WKA was founded in the autumn of 1976, just two years later, by Howard Hanson and Arnold Urquidez, brother of the more famous Benny, who shortly later became the true standard bearer of the organization throughout the world. What distinguished PKA from WKA? The fact that the former was essentially involved in full contact (and Bill Wallace became its symbol), while WKA was involved in both full contact and a Japanese variation with the possibility of attacking the opponent's thighs with kicks using the shin. PKA operated primarily in North America and in Europe for a few years, especially in subsequent years when PKA was run by Joe Corley, a Georgian whose interests now are limited to his “Academies” and his most famous tournament, The Battle of Atlanta. The WKA was founded because Benny Urquidez had opened “the door to the Orient”. Benny, who was born in 1952, is an American Indian weighing little more than 63 kilos. He was a truly exceptional athlete with highly refined technique and an indomitable spirit. He was invited to Japan for a series of matches against the best local fighters, almost all of which he won. In a short time, Benny “The Jet” Urquidez, as he was known, became a legend in the 1980s. The background of both Wallace and Urquidez was in karate, the martial art they would soon leave to turn professional in the new discipline that had become more lucrative for them. During the 1980s in America and Asia PKA and WKA prospered in the professional aspects of some of the disciplines we now practice, while in Europe WAKO (which was forced to change its name to the World Association of Kickboxing Organizations to avoid legal problems with WUKO) continued to grow and get better organized in the major countries. The turning point came toward the end of the 1980s. First of all, since 1984 WAKO had been led by Italy's Ennio Falsoni, a former WUKO world karate championship runner-up (1972) who had a more “open” mind than George Bruckner and fewer preconceptions. While the PKA was winding down, in large part due to the retirement from competition of their star attraction, Bill “Superfoot” Wallace, the WKA, which had lost both Howard Hanson and Arnold Urquidez, penetrated Europe with Holland's Fred Royers and started promoting semi , light and full contact, disciplines that had previously been the exclusive domain of WAKO. Ennio Falsoni attempted to reach an agreement with Fred Royers. The idea was for WAKO and WKA to sign an exclusive collaboration pact in which WKA would stay out of WAKO
  • 15. 15 territory and WAKO would give WKA exclusive rights to “kicks to the legs” and eventually its best fighters for professional matches. WKA's answer was negative on all fronts. Evidently they felt they were stronger and since the proposal came from WAKO, they thought WAKO was weak. Consequently, during an assembly in Madrid in 1991, WAKO officially decided to adopt a new specialty, low-kick, and it has been enjoying increasing success ever since. Although at the time there were few countries interested in low-kick, it was still a winning move. WAKO had something extra to offer its members and an additional weapon to use against the competition from WKA. Those who use low kicks to the legs utilizing the shinbone, and thus must learn how to block such attacks, soon discover that it all comes from the famous Siamese art of Muay Thai. Therefore, it is quite natural for a low-kicker to develop an interest in Thai boxing. It happens in all the gyms where full contact is practiced: everyone experiments with boxing because it is an absolute necessity; everyone tries both full contact and low-kick; everyone starts using clinches and using the knee to the ribs, in others words they take up Thai boxing. All fighting sport athletes must know as many techniques and combinations as possible. It's a personal necessity, part of an almost obligatory road for those who take up these disciplines professionally. Then, the fighter develops a preference for this or that aspect of our sport, but everyone understands the differences and knows the history and the technique. Thus, it was obvious that WAKO would officially open up to Thai/kickboxing (it happened in 2000) and aero/kickboxing. And then there is WAKO-PRO, which was born at the same time as low-kick in WAKO. We have mentioned PKA and WKA as “professional” organizations. But they were soon joined by others, WKC, ISKA etc, which call themselves “world sanctioning bodies”, but there is very little substance behind their names. Unfortunately, for years we had watched, helplessly, as we developed great champions, only to see other organizations benefit, inserting our fighters names into their “international rankings”. Clearly WAKO had to expand into “professionalism” or face losing all of our best fighters. WAKO's institutional activity, which amounts to organizing world championships every two years and regional championships in the alternating years, isn't very much and lacks visibility. But with the activity of WAKO-PRO, we can have our name before the public all over the world on a weekly basis, as well as having the means and the reason for drawing in the media for more prestige for us and for our best fighters. With its latest moves in sports politics, WAKO has aimed to satisfy both its primary needs and the market's demands, which will prepare our organization for future competition. We believe that everything has been done to better serve the interests of our members. The more “services” WAKO offers, given equal costs, the more competitive it will become. This is a simple law of economics which has changed the life and image of our organization.
  • 17. 17 ABOUT SOUTH AFRICAN KICKBOXING ASSOCIATION (SAKA): **Excerpt from official website** Our Mission Our Mission is to objectively promote and practice kickboxing in all its modes / styles ( Semi, light, kick light, full, low kick and K1 Rule) according to international rules, regulations and national objectives. Managerial process Our Managerial process is democratic of nature governed by a constitution with a laid down activity plan for the year. We are managed by an executive who are elected every four years at the SA Championships. Our Attitude You can only make a difference if you actively participate. We do not tolerate people who always have bad things to say about others, but they themselves are not actively involved in promoting the sport. Practice what you preach and maintain integrity. Constitution We are guided by the constitutions of SAKA (South African Kickboxing Association) and MASA (Martial Arts South Africa). WE ARE THE OFFICIAL SOUTH AFRICAN KICKBOXING ASSOCIATION. The only official kickboxing association for South-Africa. We are nationally affiliated to MASA (Martial Arts South Africa) who is associated to SASCOC. The registration to MASA allows one to issue Official National and President`s colours. We sanction the practicing of Kickboxing in South Africa. Nationally you affiliate to SAKA which is affiliated to MASA and SASCOC (South African Sports Confederation and Olympic Committee). In order to become a member club, an annual registration fee per club is payable by the end of October for the next year or when you join. Internationally we are affiliated to WAKO (World Association of Kickboxing Organizations). The affiliation allows us to attend world championships annually and to present / participate in continental, inter-continental and world title fights. As instructor or official you can also improve your international qualifications by attending international seminars and courses. Kickboxing is a fighting art and caters for the following modes / styles of fighting: - Semi contact - Light contact
  • 18. 18 - Kick Light - Full contact - Low-kick fighting - K1 Rule fighting OFFICIAL WEBSITE: http://www.kickboxer.co.za/
  • 19. 19 EVENT: Event Link via SAKA Official Website: http://www.kickboxer.co.za/index.php?p=upcommingevents#Info2 The Official Event Invitation is attached together with this document and is referred to as Annexure 1
  • 20. 20 TYPE OF SPONSORSHIP REQUIRED: The sponsorship applied for in this regard would be cash as the athletes have the following expenses: Expense Type: Estimated Cost: Return Airfare R12 000.00 Accommodation R16 000.00 Competition Entry Fees (Per Division) R1 000.00 Official Clothing and Equipment R3 000.00 Competition Admin Fee R1100.00 Return Airport Shuttle R1 000.00 Total per athlete: R36 600.00 Total Team Cost: R183 000.00 **Kindly note the above mentioned are based on „worst-case‟ estimates and are subject to change and additional expenses can be incurred** Youth Development Showcase: Below is quick glimpse at their commitment in developing the sport in the country, especially the youth in their community.
  • 21. 21 Return on Investment for your Partnership:  Branding: The athletes are permitted to wear clothing and carry items like water bottles etc with their sponsors’ logo on. Furthermore your company emblem on the bag which the athlete is carrying together with sponsored clothing will give you the best possible exposure at the event and throughout the week of training as these items will literally accompany the athlete everywhere they go. Further opportunities can be discussed as taking photos in various key spots and sending this back to South Africa to enable you to use on your Social Media Networks, Newsletters, Website etc as you see fit and what will align with your Philanthropy or Corporate Social Responsibilities. This is the perfect platform to concomitate your brand with this exciting sport. Items such as flags and banners can also be sent across with the athletes and displayed at the event and during their training and preparation session at the gym.  Media Connections: The Finals of this event will be televised on international television and links to YouTube will be received. Requests to both cover and televise the event with both Supersport and ETV/ENCA have been brought as well as various print media houses. Feedback with regards to this will be supplied in due course. Both of these channels have a broad reach of enthusiasts not only in South Africa but in neighboring countries across the continent as well.  Personal Appearances: The athletes will avail themselves for Personal Appearances at your Fund Raising Events, Exhibitions, Open Days, Product Launches, Teambuilding Sessions and other events. You will also receive a signed and framed photograph of the athletes. This can be done via prior arrangement and permitting there is no work or event of a sporting nature that will result in conflict of said schedule  Public Speaking/Product Endorsement: These athletes would be ideal to utilize at Public Speaking events and will be the perfect product endorsement to attach to your company image.  Brand Ambassadors: Being fresh faced they are excellent candidates to be your official Brand Ambassadors and can greatly assist in creating unique brand awareness and aiding in increasing your sales both at all your events and any other affiliations. By utilizing their presence they can act as a catalyst in carrying your brand message to your consumers. Examples of this can be at promotional events or handing out samples. This will improve your Local and International Visibility, Consumer Outreach and Sales Drives. There are of course limitless options and ideas to discuss in showcasing your unique product attributes. Furthermore this can be a great tool towards your Integrated Marketing Communication effort and will instill a sense of well being both amongst your employees and your consumers. Blogs, write ups and regular columns can also be negotiated.
  • 22. 22  One on One Lessons and group lessons for your employees: The Team is willing to provide yourselves and your company employees with one on one lessons or in a group at certain intervals as you would prefer. The specifics can be discussed and negotiated.  Branding on South African Kickboxing Association’s website: Your company logo and a write up with regards to your sponsorship will be added onto the Official SAKA website and their Official Facebook page, given you invaluable exposure and will provide you with a platform to become synonymous with this sport. Seeing that SAKA is affiliated to WAKO and other international sports bodies and federation this can open many doors internationally with regards to possible partnership/sponsorship.  Progress Reports: Each of the athletes will be providing a regular update from the event and pictures will also be submitted to you. In addition to that Bi-Monthly reports will be provided so that you can track their progress. _____________________________________________________________________ How does this proposed partnership align with your company values, mission statement and goals? The athletes and Mr P Apparel have the following common Values, Principles and Goals:  Value of People  Commitment to the development of people especially the youth and to help them thrive  Commitment to making a difference in the county  Fostering Performance Excellence and be driven towards it  Community Upliftment  Continuous strive to reinvest back into society  Acting with honour and integrity every day  Transparency  High uphold of values  They will never partake in any activity that will bring the sport, themselves or any individual in disrepute  In partnership together will ensure mutual benefit to both parties in the reaching of very important milestones  Stern believers and upholders of Ethics  Adding value to people’s lives  Innovation  Dedication  Accountability  Believers of Socio-Economic Contribution being a game changer in the nation  Sense of wellbeing  Promotion of a fit and healthy lifestyle
  • 23. 23  Positive concomination between your company Mission and Vision Statement and the development of the sport  Positive energy  Distinctive tactical approach in everything that they do  World-class Athletes  Pro active approach  Passion for sustainability  Winning Attitude  Caring about the human condition  Efficient & highly motivated individuals  Advocates of a well-balanced lifestyle  Transformation  International recognition Links:  WAKO (World Association of Kickboxing Organizations): http://www.wakoweb.com/en/  SAKA (South African Kickboxing Association): http://www.kickboxer.co.za/  WAKO World Championships 2015: http://www.wakoweb.com/en/event/wako-senior-world-championships-pf-lc-fc-mf- dublin-ireland-2/fbfdd5c2-58fe-4cd9-adde-0a4c12d6dd07 Johan Westervelt – Portfolio Links:  Website: http://johanwestervelt.com/  Facebook Athlete Profile: https://www.facebook.com/U1Westervelt?fref=ts  YouTube Links:  Pro Boxing Debut – vs. Benjamin Hipkin – July 2015 https://youtu.be/0NFOuf4Gi-c  KykNet “Dagbreker” Insert: https://youtu.be/4t_n6zAtvxA  BoxMaster – Functional Fitness Day Active Africa https://youtu.be/nihAY_yuoWA  Kickboxing – Pro Full Contact Title Belt Fight https://youtu.be/3RB6K3GZJ1E
  • 24. 24  Kickboxing – Great North Champs – March 2014 – vs. Albert Cilliers (K1): https://youtu.be/g0MJQcvV72c  Kickboxing – 1st SA Championship vs Azerbaijan https://youtu.be/8fplysvEQMo  Kickboxing – Fight Compilation https://youtu.be/P5F5A7V0KN8  Boxing – Practice https://youtu.be/wjjvitJgm9c  Kickboxing – Shakil Media Production – African & South African Kickboxing Champion: https://youtu.be/hr9Lu2VhFIo  Kickboxing – Pro Title fight – vs. Albert Cilliers – 2013 https://youtu.be/_36e8TlsVDo  Kickboxing – 7 Second Knock Out – Great North Championship – 2013 https://youtu.be/vX6Cu-zzcB0  Kickboxing – Training https://youtu.be/rAuFXkJCTT0  Kickboxing – First Fight ever – Great North Championship – 2011 https://youtu.be/LT-GwwkarE8  Kickboxing – vs Albert Cilliers – 2012 https://youtu.be/jq8vlRs3Gv0  Kickboxing – 2012 Africa Kickboxing Championship – vs Gabon https://youtu.be/21jLrzgx-Mk  Kickboxing – 2012 Africa Kickboxing Championships – Madagascar – vs Albert Cilliers https://youtu.be/5aM8LgDhcIg