1. Have you thought of publishing an e-newsletter
for your small business, but aren’t sure the time,
effort and money will be worth it?
Here are 7 reasons why you should.
Reasons Why You Should
Publish an E-Newsletter
1
Your mailing list will be those
you already have a relationship with.
A newsletter is a great way to build up your in-house
email list—one of your most valuable business assets.
You’re going to them instead of waiting for them to
come to you. Having permission to get into peoples’ personal
space—their inbox—is special. And you can use that to invite them back to your
online space too.
Regular opportunity to establish your
expertise. If you follow the suggestion of the
experts who say 80-90% of your content should
focus on your reader (not your company), you’ll be
handing your customers great content every time you publish.
Newsletter content can be re-purposed
for social media, blog posts and more.
You can pull a sentence or two out for a Tweet or
Facebook post. Update your blog with the same content. Post
it as an article on LinkedIn. And don’t forget to point all of
those back to your website.
Collect the best of your newsletter content into an e-book or
special report. Use it as a bait piece for new visitors. Use it as
marketing collatoral for serious prospects. Sell it as an
information product. The longer you publish,
the more possibilities you have.
It helps build trust. Solid relationships are built on trust — in
business as well as our personal lives. And trust isn’t built as a one-
shot, but over time. Especially important if you’re business is online.
It keeps your name and business in front
of them. Because they’ve continued to hear from
you, when they’re ready to buy what you offer,
they’ll remember you.
It gives you content for your website. Google and the
other search engines place a higher value on sites that continually
post new and valuable content over those that don’t. Archiving your
newsletter on your website adds to your quality content.
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7
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BONUS
(first published as an e-newsletter, then posted here)
© 2016 Sharon Brodin • www.sharonbodin.com
So there you have it…
7 8 reasons why you should
publish an e-newsletter.
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