Using a lead magnet, or bait piece, is the best way to convert your website visitors to leads…and potentially, customers.

1. TURN YOUR
WEBSITE’S VISITORS
INTO LEADS WITH A
BAIT PIECE www.brodinpress.com

2. CONGRATULATIONS!
Your SEO is drawing visitors to your website.
You’re getting great traf
fi
c!

3. BUT NOW WHAT?
Are they sticking around?
Do they come back?
What’s next?

4. IF THEY COME ONLY TO
LEAVE AGAIN…
chances are
they’ll forget
all about you…

5. UNLESS
YOU DO
A LITTLE
FISHING!

6. 1. BAIT YOUR HOOK

7. THERE ARE A LOT OF FISH
OUT THERE.
You don’t want your visitors coming to your website,
looking around, then “swimming away” never to return.

8. YOU WANT TO “CATCH” THOSE
IN YOUR TARGET AUDIENCE…
And add them to your email list. Then you can stay in touch.
(Remember—email marketing is 40x better at getting real customers than
social media. It’s not just “likes” and “follows”!)

9. SOMETIMES
THE FISH ARE
SO HUNGRY
YOU DON’T
EVEN NEED
BAIT.

10. But usually you need to
bait your hook
with a little
something…
To get their attention…
To tempt them…
Something they really want.

11. 2. KNOW YOUR FISH

12. HOW DO YOU
KNOW IF YOU
HAVE THE
RIGHT BAIT?
You have to
know your
fi
sh
and what
they bite on!

13. Think of your
target audience
What problem can you help
them solve?
What’s valuable to them you
can o
ff
er?
What questions are they
asking that you can answer?

14. SOLVE THAT PROBLEM…GIVE
THEM VALUE…ANSWER THEIR
QUESTIONS IN A FORM YOU CAN
PACKAGE, LIKE…
• An ebook
• A training video
• A checklist
• A podcast episode
• A collection of blog
posts on the same topic

15. You want something so
tempting they can’t wait
to bite…

16. Something they’ll gladly
trade their name
and email for.

17. 3. REEL THEM IN

18. YOU’VE ATTRACTED YOUR
PROSPECTS WITH YOUR SE0.
YOU’VE GOT THEIR
ATTENTION WITH YOUR BAIT.

19. NOW YOU WANT TO
“LAND YOUR FISH.”

20. REEL THEM IN
WITH A
SIGN-UP
FORM
that’s front-and-center
on your website

21. IT’S AN EXCHANGE.
They get your bait piece.
You get their contact info.
It’s a win-win!

22. YOU’RE
FINDING
YOUR IDEAL
PROSPECTS…
Those you know
are interested in
what you offer.

23. THEY’RE FINDING GREAT
STUFF THEY CAN REALLY USE.

24. THEY’VE BECOME LEADS.
AND SOME WILL
EVENTUALLY BECOME
CUSTOMERS
as you keep developing your relationship with them
through your email newsletters and social media.

25. Thanks for reading!
Sharon is a copywriter, content strategist and designer for small outdoor businesses,
and small businesses in her local Minneapolis/Saint Paul area.
She especially loves to help her clients develop valuable
marketing content that helps them attract and keep customers,
like: emails, newsletters, website content, blog posts and
bait pieces (also known as lead magnets).
BrodinPress.com
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