Shaun Milne, Editor Advance & Stream Content (Digital Publishing) at STV, presentation for Be Good Be Social event in Glasgow on March 31, 2014, discussing the relationship between traditional and digital media, social media & how the third sector can get more involved.

1. Noun; Needing companionship and
therefore best suited to living in
communities:
“we are social beings as well as individuals”
#social

2. Here is the news …
• journalism isn’t dead .. it’s evolving
• we’ve never had a better (or bigger) audience
• this is becoming a golden era for content
• news hasn’t changed, the audience has

3. Lights, camera, interaction
• the best traditions of journalism still exists
• we plan, we check, we deliver stories
• our teams are now on-air 24/7
• technology = new opportunities

4. Don’t be shy, be social
• Where do you want it placed? Why?
• What makes your story shareable?
• How will you measure success?
• Cultivate your contacts. Work with them.

5. Safety in numbers
• study the trends, learn the numbers
• understand and target your audience
• take control of your own publishing cycle
• come on in, the water’s lovely

6. Make a #hash of it
• Share on social and build your own brand
• New UGC button launching for City Apps
• City TV live programmes launch in June
• It’s good to talk, but better to do

7. Shaun Milne
Editor, Advance & Stream Content
Digital Publishing
@milnemedia