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Should	
  I	
  Pick	
  Door	
  Number	
  Three	
  Or	
  Keep	
  The	
  Money?	
  
By	
  Shaun	
  Smith	
  
	
  
You	
  can	
  keep	
  the	
  five	
  hundred	
  dollars,	
  or	
  you	
  can	
  see	
  what’s	
  behind	
  door	
  number	
  
three?	
  	
  No	
  matter	
  what	
  you	
  do,	
  we	
  all	
  feel	
  like	
  we	
  are	
  on	
  the	
  game	
  show	
  Let’s	
  Make	
  
A	
  Deal,	
  at	
  least	
  once	
  or	
  twice	
  a	
  day.	
  	
  I	
  think	
  Wayne	
  Brady	
  does	
  a	
  great	
  job	
  by	
  the	
  
way.	
  	
  	
  
	
  
When	
  a	
  middle	
  aged	
  guy,	
  like	
  myself,	
  sits	
  out	
  side	
  in	
  the	
  back	
  yard,	
  nursing	
  his	
  well	
  
deserved	
  beverage	
  of	
  choice,	
  he	
  should	
  be	
  listening	
  to	
  the	
  birds	
  and	
  taking	
  in	
  the	
  
wonderment	
  that	
  is	
  spring.	
  	
  Instead,	
  I	
  sit	
  thinking	
  about	
  the	
  bad	
  decision	
  I	
  just	
  made.	
  	
  
I	
  asks	
  himself,	
  “Why	
  did	
  I	
  make	
  that	
  decision!”	
  	
  Like	
  Walter	
  Donovan,	
  in	
  the	
  movie	
  
Indiana	
  Jones	
  and	
  the	
  Last	
  Crusade,	
  I	
  hear	
  the	
  Grail	
  Knight	
  say,	
  “He	
  chose	
  poorly.”	
  	
  	
  
	
  
Haven’t	
  we	
  all,	
  at	
  one	
  time	
  or	
  another,	
  chosen	
  the	
  wrong	
  cup?	
  	
  You	
  know,	
  the	
  cup	
  
with	
  jewels	
  on	
  it.	
  	
  The	
  one	
  that	
  shines	
  in	
  the	
  light,	
  only	
  to	
  find	
  out	
  it’s	
  filled	
  with	
  
despair.	
  	
  	
  
	
  
Oh	
  yes	
  we	
  have,	
  but	
  you	
  and	
  I	
  have	
  not	
  turned	
  to	
  dust.	
  	
  We	
  are	
  still	
  live,	
  and	
  yes	
  you	
  
and	
  I	
  have	
  made	
  bad	
  decisions	
  in	
  the	
  past,	
  but	
  we	
  can	
  make	
  better	
  decisions	
  in	
  the	
  
future.	
  	
  	
  
	
  
Ok,	
  until	
  we	
  check	
  into	
  the	
  rocker	
  at	
  the	
  Shady	
  Oaks	
  Rest	
  Home,	
  we	
  will	
  be	
  making	
  
major	
  decisions,	
  which	
  will	
  have	
  a	
  lasting	
  impact	
  on	
  our	
  lives	
  and	
  careers.	
  	
  Even	
  at	
  
the	
  Shady	
  Oaks	
  Rest	
  Home	
  we	
  will	
  be	
  making	
  decisions,	
  like	
  lemon	
  meringue	
  pie	
  or	
  
chocolate	
  pudding?	
  	
  Always	
  go	
  with	
  chocolate	
  pudding.	
  	
  	
  
	
  
All	
  kidding	
  aside,	
  many	
  times	
  we	
  do	
  not	
  have	
  the	
  confidence,	
  we	
  should	
  have,	
  in	
  the	
  
decisions	
  we	
  make.	
  	
  But	
  “How	
  do	
  we	
  gain	
  confidence	
  in	
  our	
  decisions?”	
  	
  The	
  
confidence	
  comes	
  from	
  the	
  process	
  we	
  use	
  to	
  make	
  our	
  decisions.	
  	
  The	
  decision	
  
making	
  process	
  is	
  what	
  I	
  am	
  going	
  to	
  talk	
  about	
  today.	
  	
  	
  
	
  
There	
  are	
  many	
  processes	
  when	
  making	
  a	
  decision.	
  	
  There	
  are	
  of	
  course	
  the	
  Project	
  
Management	
  Body	
  Of	
  Knowledge	
  (PMBOK)	
  group	
  techniques.	
  	
  They	
  are	
  as	
  follows:	
  
	
  
• Brainstorming:	
  Used	
  to	
  generate	
  and	
  collect	
  multiple	
  ideas	
  related	
  to	
  project	
  and	
  
• product	
  requirement.	
  	
  
• Nominal	
  group	
  technique:	
  Enhances	
  brainstorming	
  with	
  a	
  voting	
  process	
  used	
  to	
  
• rank	
  the	
  most	
  useful	
  ideas	
  for	
  further	
  brainstorming	
  or	
  for	
  prioritization.	
  
• Delphi:	
  A	
  group	
  of	
  experts	
  answer	
  questions	
  and	
  provide	
  feedback	
  regarding	
  the	
  	
  
• responses	
  from	
  each	
  round	
  of	
  requirements	
  gathering.	
  	
  Responses	
  are	
  only	
  available	
  to	
  
the	
  facilitator	
  to	
  maintain	
  anonymity.	
  
• Idea/Mind	
  Mapping:	
  Ideas	
  created	
  through	
  individual	
  brainstorming	
  are	
  consolidated	
  
into	
  a	
  single	
  map	
  to	
  reflect	
  commonality	
  and	
  differences	
  in	
  understanding,	
  and	
  
generate	
  new	
  ideas.	
  
• Affinity	
  diagram:	
  A	
  technique,	
  which	
  allows	
  a	
  large	
  number	
  of	
  ideas	
  to	
  be	
  sorted	
  into	
  
groups	
  for	
  review	
  and	
  analysis.	
  
	
  
No	
  matter	
  what	
  type	
  of	
  decision-­‐making	
  technique	
  you	
  use,	
  you	
  must	
  create	
  a	
  
parallel	
  process	
  that	
  helps	
  to	
  identify	
  the	
  decisions	
  that	
  need	
  to	
  be	
  made.	
  	
  This	
  
process	
  needs	
  to	
  be	
  followed	
  by	
  a	
  planning	
  process,	
  including	
  risk	
  management.	
  	
  We	
  
need	
  to	
  review	
  our	
  decisions	
  often,	
  and	
  when	
  our	
  environment	
  changes,	
  we	
  need	
  to	
  
use	
  change	
  control	
  techniques	
  to	
  manage	
  them.	
  	
  But	
  that’s	
  a	
  different	
  article.	
  	
  	
  
In	
  order	
  to	
  make	
  a	
  good	
  decision	
  you	
  have	
  to	
  be	
  creative.	
  	
  Here	
  are	
  two	
  good	
  quotes	
  
from	
  Steve	
  Jobs	
  on	
  creativity.	
  	
  He	
  says	
  in	
  the	
  first	
  quote:	
  
	
  
Creativity	
  is	
  just	
  connecting	
  things.	
  When	
  you	
  ask	
  creative	
  people	
  how	
  they	
  did	
  
something,	
  they	
  feel	
  a	
  little	
  guilty	
  because	
  they	
  didn't	
  really	
  do	
  it,	
  they	
  just	
  saw	
  
something.	
  It	
  seemed	
  obvious	
  to	
  them	
  after	
  a	
  while.	
  That's	
  because	
  they	
  were	
  able	
  to	
  
connect	
  experiences	
  they've	
  had	
  and	
  synthesize	
  new	
  things.	
  	
  	
  
	
  
In	
  the	
  next	
  quote	
  Mr.	
  Jobs	
  says:	
  	
  
	
  
A	
  lot	
  of	
  people	
  in	
  our	
  industry	
  haven't	
  had	
  very	
  diverse	
  experiences.	
  So	
  they	
  don't	
  have	
  
enough	
  dots	
  to	
  connect,	
  and	
  they	
  end	
  up	
  with	
  very	
  linear	
  solutions	
  without	
  a	
  broad	
  
perspective	
  on	
  the	
  problem.	
  The	
  broader	
  one's	
  understanding	
  of	
  the	
  human	
  
experience,	
  the	
  better	
  design	
  we	
  will	
  have.	
  	
  	
  
	
  
I	
  think	
  these	
  quotes	
  answer	
  the	
  too	
  often	
  heard	
  question,	
  “Now	
  why	
  didn’t	
  I	
  think	
  of	
  
that.”	
  	
  Once	
  you	
  have	
  a	
  few	
  solutions	
  to	
  base	
  your	
  decision	
  on,	
  you	
  have	
  to	
  commit	
  
to	
  implementing	
  one	
  of	
  these	
  solutions.	
  	
  Make	
  sure	
  to	
  have	
  another	
  solution	
  as	
  a	
  
backup,	
  if	
  the	
  first	
  solution	
  fails,	
  a	
  plan	
  B,	
  if	
  you	
  will.	
  	
  	
  
	
  
In	
  my	
  experience,	
  this	
  is	
  the	
  biggest	
  hurtle	
  for	
  a	
  manager	
  to	
  jump	
  through,	
  when	
  
making	
  a	
  decision.	
  	
  Some	
  managers	
  cannot	
  make	
  a	
  decision	
  to	
  save	
  their	
  lives.	
  	
  They	
  
either	
  procrastinate	
  until	
  someone	
  else	
  has	
  to	
  make	
  the	
  decision,	
  or	
  they	
  push	
  the	
  
decision	
  off	
  on	
  the	
  employees,	
  who	
  shouldn’t	
  real	
  be	
  making	
  the	
  decision	
  in	
  the	
  first	
  
place,	
  because	
  they	
  do	
  not	
  have	
  the	
  authority	
  and	
  inside	
  knowledge	
  to	
  make	
  sure	
  
the	
  decision	
  is	
  followed	
  through	
  to	
  a	
  successful	
  conclusion.	
  	
  This	
  is	
  different	
  then	
  
asking	
  for	
  your	
  team’s	
  opinion,	
  because	
  in	
  this	
  situation,	
  the	
  manager	
  removes	
  
himself	
  completely	
  from	
  the	
  decision	
  making	
  process.	
  	
  	
  
	
  
Napoleon	
  Bonaparte	
  showed	
  that	
  he	
  understood	
  how	
  hard	
  it	
  is	
  to	
  make	
  a	
  decision	
  
when	
  he	
  said,	
  “Nothing	
  is	
  more	
  difficult,	
  and	
  therefore	
  more	
  precious,	
  than	
  to	
  be	
  able	
  
to	
  decide.”	
  	
  As	
  Brace	
  E.	
  Barber	
  says,	
  in	
  his	
  book	
  No	
  Excuse	
  Leadership:	
  lessons	
  from	
  
the	
  U.S.	
  Army’s	
  elite	
  Rangers,	
  “The	
  importance	
  comes	
  not	
  necessarily	
  from	
  making	
  the	
  
right	
  decision	
  every	
  time,	
  but	
  at	
  least	
  not	
  failing	
  because	
  [you’re]	
  incapable	
  of	
  making	
  
a	
  decision.”	
  	
  Another	
  good	
  quote	
  from	
  Brace	
  E.	
  Barber	
  is	
  “It	
  is	
  easy	
  to	
  keep	
  going	
  
when	
  you	
  win	
  every	
  time;	
  there	
  is	
  more	
  opportunity	
  for	
  personal	
  development	
  when	
  
you	
  have	
  a	
  setback	
  and	
  have	
  to	
  adjust	
  to	
  a	
  new,	
  less	
  sterling	
  reality,	
  and	
  then	
  keep	
  
going.”	
  
 
Yes,	
  you	
  can	
  get	
  by	
  as	
  a	
  manager	
  by	
  just	
  nodding	
  yes	
  or	
  no,	
  shooting	
  from	
  the	
  hip	
  on	
  
every	
  decision	
  that	
  comes	
  up.	
  	
  Maybe	
  because	
  you	
  are	
  afraid	
  to	
  admit	
  you	
  do	
  not	
  
know,	
  or	
  you’re	
  afraid	
  to	
  give	
  up	
  any	
  control.	
  	
  There	
  is	
  a	
  lot	
  of	
  this	
  in	
  today’s	
  
economy,	
  or	
  you	
  can	
  take	
  the	
  advice	
  of	
  Peter	
  Drucker	
  when	
  he	
  says	
  ”Whenever	
  you	
  
see	
  a	
  successful	
  business,	
  someone	
  once	
  made	
  a	
  courageous	
  [informed]	
  decision.”	
  	
  	
  
	
  
I	
  know	
  the	
  feeling	
  of	
  having	
  your	
  throat	
  tighten	
  and	
  your	
  mouth	
  drying	
  up	
  when	
  you	
  
are	
  called	
  on	
  to	
  make	
  a	
  decision,	
  but	
  as	
  Robyn	
  Davidson	
  says	
  “The	
  two	
  important	
  
things	
  I	
  did	
  learn	
  were	
  that	
  you	
  are	
  as	
  powerful	
  and	
  strong	
  as	
  you	
  allow	
  yourself	
  to	
  be,	
  
and	
  that	
  the	
  most	
  difficult	
  part	
  of	
  any	
  endeavor	
  is	
  taking	
  the	
  first	
  step,	
  making	
  the	
  first	
  
decision.”	
  
	
  
I	
  know	
  by	
  now	
  you	
  are	
  probably	
  feeling	
  like	
  you’re	
  suffering	
  a	
  death	
  by	
  a	
  thousand	
  
quotes,	
  but	
  I	
  would	
  like	
  to	
  add	
  another	
  quote	
  that	
  I	
  think	
  is	
  important	
  to	
  hear.	
  	
  It’s	
  
one	
  from	
  one	
  of	
  my	
  favorite	
  people	
  in	
  history.	
  	
  This	
  person	
  was	
  one	
  of	
  the	
  most	
  
courageous	
  people,	
  who	
  have	
  ever	
  lived.	
  	
  Her	
  name	
  was	
  Amelia	
  Earhart.	
  	
  Ms.	
  
Earhart	
  believed:	
  
	
  
The	
  most	
  difficult	
  thing,	
  is	
  the	
  decision	
  to	
  act,	
  the	
  rest	
  is	
  merely	
  tenacity.	
  	
  The	
  fears	
  are	
  
paper	
  tigers.	
  	
  You	
  can	
  do	
  anything	
  you	
  decide	
  to	
  do.	
  	
  You	
  can	
  act	
  to	
  change	
  and	
  control	
  
your	
  life;	
  and	
  the	
  procedure,	
  the	
  process	
  is	
  its	
  own	
  reward.	
  
	
  
I	
  found	
  a	
  really	
  good	
  article	
  called	
  The	
  Hidden	
  Traps	
  in	
  Decision	
  Makin	
  by	
  John	
  S.	
  
Hammond,	
  Ralph	
  L.	
  Keeney,	
  and	
  Howard	
  Raiffa.	
  	
  In	
  the	
  article	
  they	
  talk	
  about	
  the	
  
traps	
  we	
  all	
  fall	
  into	
  when	
  we	
  make	
  a	
  decision.	
  	
  The	
  traps	
  are	
  as	
  follows:	
  
	
  
• Following	
  the	
  status	
  quo	
  when	
  making	
  a	
  decision.	
  	
  
• Never	
  think	
  of	
  the	
  status	
  quo	
  as	
  your	
  only	
  alternative.	
  
• Ask	
  yourself	
  whether	
  you	
  would	
  choose	
  the	
  status-­quo,	
  if	
  in	
  fact,	
  it	
  weren’t	
  the	
  status	
  
quo.	
  
• Avoid	
  exaggerating	
  the	
  cost	
  involved	
  in	
  switching	
  from	
  the	
  status-­quo.	
  
• Don’t	
  default	
  to	
  the	
  status	
  quo	
  just	
  because	
  you’re	
  having	
  a	
  hard	
  time	
  picking	
  the	
  best	
  
alternative.	
  
• Make	
  a	
  conscious	
  effort	
  to	
  set	
  aside	
  any	
  sunken	
  costs.	
  
• Remember	
  the	
  wise	
  words	
  of	
  Warren	
  Buffett:	
  “When	
  you	
  find	
  yourself	
  in	
  a	
  hole,	
  the	
  
best	
  thing	
  you	
  can	
  do	
  is	
  stop	
  digging.”	
  
• Get	
  someone	
  you	
  respect	
  to	
  play	
  devil’s	
  advocate,	
  to	
  argue	
  against	
  the	
  decision	
  you’re	
  
contemplating.	
  
• Always	
  try	
  to	
  reframe	
  the	
  problem	
  in	
  various	
  ways.	
  
• Always	
  start	
  by	
  considering	
  the	
  extremes,	
  the	
  low	
  and	
  high	
  ends	
  of	
  the	
  possible	
  range	
  
of	
  impacts	
  and	
  out-­comes.	
  
	
  
In	
  another	
  article	
  called	
  Evidence-­‐Based	
  Management	
  by	
  Jeffery	
  Pfeffer	
  and	
  Robert	
  
I.	
  Sutton,	
  they	
  state	
  the	
  following:	
  	
  
	
  
• Remember	
  that	
  if	
  you	
  only	
  copy	
  what	
  other	
  people	
  or	
  companies	
  do,	
  the	
  best	
  you	
  can	
  
be	
  is	
  a	
  perfect	
  imitation.	
  
• Learn	
  from	
  the	
  experience	
  of	
  others	
  inside	
  and	
  outside	
  your	
  industry.	
  	
  If	
  you	
  
consistently	
  implement	
  best	
  practices	
  better	
  than	
  your	
  rivals,	
  you	
  will	
  beat	
  the	
  
competition.	
  
• Do	
  sound	
  logic	
  and	
  evidence	
  indicate	
  that	
  the	
  benchmarking	
  the	
  experience	
  of	
  other	
  
success	
  attributable	
  to	
  the	
  practice	
  we	
  seek	
  to	
  emulate.	
  
• Are	
  the	
  conditions	
  at	
  our	
  company	
  similar	
  enough	
  to	
  those	
  at	
  the	
  benchmarked	
  
company.	
  
• Why	
  does	
  a	
  given	
  practice	
  enhance	
  performance?	
  What	
  is	
  the	
  logic	
  that	
  links	
  it	
  to	
  
bottom-­line	
  results?	
  
• What	
  are	
  the	
  downsides	
  of	
  implementing	
  the	
  practice,	
  even	
  if	
  it	
  is	
  a	
  good	
  idea?	
  
• Get	
  in	
  the	
  habit	
  of	
  running	
  trial	
  programs,	
  pilot	
  studies,	
  and	
  small	
  experiments,	
  and	
  
thinking	
  about	
  the	
  inferences	
  that	
  can	
  be	
  drawn	
  from	
  them.	
  
• Evidence	
  based	
  managers	
  are	
  not	
  know-­it-­alls	
  but	
  appreciate	
  how	
  much	
  they	
  do	
  not	
  
know.	
  
• Evidence	
  based	
  managers	
  act	
  on	
  the	
  best	
  of	
  their	
  knowledge	
  while	
  questioning	
  what	
  
they	
  know,	
  and	
  take	
  advantage	
  of	
  lifelong	
  learning.	
  
• Encourage	
  inquiry	
  and	
  observation	
  even	
  when	
  rigorous	
  evidence	
  is	
  lacking	
  and	
  you	
  
feel	
  compelled	
  to	
  act	
  quickly.	
  
	
  
Another	
  article	
  called	
  What	
  You	
  Don’t	
  Know	
  About	
  Making	
  Decisions	
  by	
  David	
  A.	
  
Garvin	
  and	
  Michael	
  A.	
  Roberto	
  lays	
  out	
  two	
  different	
  ways	
  to	
  structure	
  a	
  debate.	
  	
  
The	
  first	
  structure	
  is	
  called	
  Point-­‐Counterpoint	
  and	
  is	
  achieved	
  as	
  follows:	
  
	
  
• The	
  team	
  divides	
  into	
  two	
  subgroups	
  A	
  &	
  B.	
  
• Subgroup	
  A	
  develops	
  a	
  proposal	
  containing	
  recommendations,	
  key	
  assumptions,	
  and	
  
critical	
  supporting	
  data.	
  
• Subgroup	
  A	
  presents	
  the	
  proposal	
  to	
  subgroup	
  B	
  in	
  written	
  &	
  oral	
  forms.	
  
• Subgroup	
  B	
  generates	
  one	
  or	
  more	
  alternative	
  plans.	
  
• The	
  subgroups	
  come	
  together	
  for	
  debate	
  and	
  to	
  reach	
  an	
  agreement	
  on	
  a	
  set	
  of	
  
recommendations.	
  
	
  
The	
  second	
  structure	
  is	
  called	
  Intellectual	
  Watchdog	
  and	
  is	
  executed	
  as	
  follows:	
  
	
  
• The	
  team	
  divides	
  into	
  two	
  subgroups.	
  
• Subgroup	
  A	
  develops	
  a	
  proposal	
  with	
  recommendations,	
  key	
  assumptions,	
  &	
  critical	
  
supporting	
  data.	
  
• Subgroup	
  A	
  presents	
  the	
  proposal	
  to	
  Subgroup	
  B	
  in	
  written	
  &	
  oral	
  forms.	
  
• Subgroup	
  B	
  Develops	
  a	
  detailed	
  critique	
  of	
  Subgroup	
  A’s	
  proposal,	
  and	
  presents	
  the	
  
critique	
  in	
  written	
  &	
  oral	
  forms	
  to	
  Subgroup	
  A.	
  
• Subgroup	
  A	
  revises	
  its	
  proposal	
  based	
  on	
  Subgroup	
  B’s	
  feedback.	
  
• The	
  subgroups	
  continue	
  this	
  revision-­critique-­revision	
  cycle	
  until	
  they	
  converge	
  on	
  a	
  
common	
  set	
  of	
  assumptions.	
  
• Then	
  the	
  subgroups	
  work	
  together	
  to	
  develop	
  a	
  common	
  set	
  of	
  recommendations.	
  
	
  	
  
The	
  last	
  article,	
  I	
  would	
  like	
  to	
  share	
  with	
  you	
  is	
  Make	
  Better	
  Decisions	
  by	
  Thomas	
  
H.	
  Davenport,	
  Mr.	
  Davenport	
  they	
  lay	
  out	
  four	
  steps	
  to	
  making	
  a	
  decision.	
  They	
  are	
  
as	
  follows:	
  
 
1. List	
  and	
  prioritize	
  the	
  decisions	
  that	
  must	
  be	
  made.	
  
2. Assess	
  the	
  factors	
  that	
  go	
  into	
  each,	
  such	
  as	
  who	
  plays	
  what	
  role,	
  how	
  often	
  the	
  
decision	
  must	
  be	
  made,	
  and	
  what	
  information	
  is	
  available	
  to	
  support	
  it.	
  
3. Design	
  the	
  roles,	
  processes,	
  systems,	
  and	
  behaviors	
  your	
  organization	
  needs.	
  
4. Institutionalize	
  decision	
  tools	
  and	
  assistance.	
  	
  
	
  
	
  
I	
  hope	
  you	
  have	
  made	
  the	
  decision	
  to	
  keep	
  reading	
  this	
  article,	
  and	
  that	
  your	
  
decision	
  allowed	
  you	
  to	
  learn	
  a	
  few	
  ways	
  to	
  make	
  better	
  decisions.	
  	
  Just	
  to	
  recap,	
  we	
  
have	
  discussed	
  the	
  group	
  techniques	
  for	
  decision-­‐making,	
  which	
  involves	
  
Brainstorming,	
  Nominal	
  Group	
  Technique,	
  Delphi,	
  Idea/Mind	
  Mapping,	
  and	
  Affinity	
  
Diagram.	
  	
  We	
  looked	
  how	
  hard	
  it	
  is	
  to	
  make	
  a	
  decision	
  and	
  some	
  good	
  reasons	
  for	
  
making	
  decisions.	
  	
  We	
  talked	
  about	
  Hidden	
  Traps	
  in	
  decision-­‐making.	
  	
  We	
  showed	
  
how	
  Evidence	
  Based-­‐Management	
  should	
  be	
  implemented,	
  and	
  we	
  looked	
  at	
  ways	
  
to	
  Structure	
  a	
  Debate,	
  and	
  steps	
  for	
  making	
  a	
  good	
  decision.	
  	
  	
  
I	
  would	
  like	
  to	
  leave	
  you	
  with	
  a	
  quote	
  from	
  Steve	
  Jobs,	
  which	
  I	
  think	
  sums	
  up	
  the	
  
process	
  of	
  making	
  a	
  decision	
  “Again,	
  you	
  can't	
  connect	
  the	
  dots	
  looking	
  forward;	
  you	
  
can	
  only	
  connect	
  them	
  looking	
  backwards.	
  So	
  you	
  have	
  to	
  trust	
  that	
  the	
  dots	
  will	
  
somehow	
  connect	
  in	
  your	
  future.	
  You	
  have	
  to	
  trust	
  in	
  something	
  -­	
  your	
  gut,	
  destiny,	
  
life,	
  karma,	
  [a	
  process],	
  whatever.	
  This	
  approach	
  has	
  never	
  let	
  me	
  down,	
  and	
  it	
  has	
  
made	
  all	
  the	
  difference	
  in	
  my	
  life.”	
  
	
  	
  
Copyright,	
  2015	
  Shaun	
  G.	
  Smith	
  

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Door Number Three

  • 1. Should  I  Pick  Door  Number  Three  Or  Keep  The  Money?   By  Shaun  Smith     You  can  keep  the  five  hundred  dollars,  or  you  can  see  what’s  behind  door  number   three?    No  matter  what  you  do,  we  all  feel  like  we  are  on  the  game  show  Let’s  Make   A  Deal,  at  least  once  or  twice  a  day.    I  think  Wayne  Brady  does  a  great  job  by  the   way.         When  a  middle  aged  guy,  like  myself,  sits  out  side  in  the  back  yard,  nursing  his  well   deserved  beverage  of  choice,  he  should  be  listening  to  the  birds  and  taking  in  the   wonderment  that  is  spring.    Instead,  I  sit  thinking  about  the  bad  decision  I  just  made.     I  asks  himself,  “Why  did  I  make  that  decision!”    Like  Walter  Donovan,  in  the  movie   Indiana  Jones  and  the  Last  Crusade,  I  hear  the  Grail  Knight  say,  “He  chose  poorly.”         Haven’t  we  all,  at  one  time  or  another,  chosen  the  wrong  cup?    You  know,  the  cup   with  jewels  on  it.    The  one  that  shines  in  the  light,  only  to  find  out  it’s  filled  with   despair.         Oh  yes  we  have,  but  you  and  I  have  not  turned  to  dust.    We  are  still  live,  and  yes  you   and  I  have  made  bad  decisions  in  the  past,  but  we  can  make  better  decisions  in  the   future.         Ok,  until  we  check  into  the  rocker  at  the  Shady  Oaks  Rest  Home,  we  will  be  making   major  decisions,  which  will  have  a  lasting  impact  on  our  lives  and  careers.    Even  at   the  Shady  Oaks  Rest  Home  we  will  be  making  decisions,  like  lemon  meringue  pie  or   chocolate  pudding?    Always  go  with  chocolate  pudding.         All  kidding  aside,  many  times  we  do  not  have  the  confidence,  we  should  have,  in  the   decisions  we  make.    But  “How  do  we  gain  confidence  in  our  decisions?”    The   confidence  comes  from  the  process  we  use  to  make  our  decisions.    The  decision   making  process  is  what  I  am  going  to  talk  about  today.         There  are  many  processes  when  making  a  decision.    There  are  of  course  the  Project   Management  Body  Of  Knowledge  (PMBOK)  group  techniques.    They  are  as  follows:     • Brainstorming:  Used  to  generate  and  collect  multiple  ideas  related  to  project  and   • product  requirement.     • Nominal  group  technique:  Enhances  brainstorming  with  a  voting  process  used  to   • rank  the  most  useful  ideas  for  further  brainstorming  or  for  prioritization.   • Delphi:  A  group  of  experts  answer  questions  and  provide  feedback  regarding  the     • responses  from  each  round  of  requirements  gathering.    Responses  are  only  available  to   the  facilitator  to  maintain  anonymity.   • Idea/Mind  Mapping:  Ideas  created  through  individual  brainstorming  are  consolidated   into  a  single  map  to  reflect  commonality  and  differences  in  understanding,  and   generate  new  ideas.  
  • 2. • Affinity  diagram:  A  technique,  which  allows  a  large  number  of  ideas  to  be  sorted  into   groups  for  review  and  analysis.     No  matter  what  type  of  decision-­‐making  technique  you  use,  you  must  create  a   parallel  process  that  helps  to  identify  the  decisions  that  need  to  be  made.    This   process  needs  to  be  followed  by  a  planning  process,  including  risk  management.    We   need  to  review  our  decisions  often,  and  when  our  environment  changes,  we  need  to   use  change  control  techniques  to  manage  them.    But  that’s  a  different  article.       In  order  to  make  a  good  decision  you  have  to  be  creative.    Here  are  two  good  quotes   from  Steve  Jobs  on  creativity.    He  says  in  the  first  quote:     Creativity  is  just  connecting  things.  When  you  ask  creative  people  how  they  did   something,  they  feel  a  little  guilty  because  they  didn't  really  do  it,  they  just  saw   something.  It  seemed  obvious  to  them  after  a  while.  That's  because  they  were  able  to   connect  experiences  they've  had  and  synthesize  new  things.         In  the  next  quote  Mr.  Jobs  says:       A  lot  of  people  in  our  industry  haven't  had  very  diverse  experiences.  So  they  don't  have   enough  dots  to  connect,  and  they  end  up  with  very  linear  solutions  without  a  broad   perspective  on  the  problem.  The  broader  one's  understanding  of  the  human   experience,  the  better  design  we  will  have.         I  think  these  quotes  answer  the  too  often  heard  question,  “Now  why  didn’t  I  think  of   that.”    Once  you  have  a  few  solutions  to  base  your  decision  on,  you  have  to  commit   to  implementing  one  of  these  solutions.    Make  sure  to  have  another  solution  as  a   backup,  if  the  first  solution  fails,  a  plan  B,  if  you  will.         In  my  experience,  this  is  the  biggest  hurtle  for  a  manager  to  jump  through,  when   making  a  decision.    Some  managers  cannot  make  a  decision  to  save  their  lives.    They   either  procrastinate  until  someone  else  has  to  make  the  decision,  or  they  push  the   decision  off  on  the  employees,  who  shouldn’t  real  be  making  the  decision  in  the  first   place,  because  they  do  not  have  the  authority  and  inside  knowledge  to  make  sure   the  decision  is  followed  through  to  a  successful  conclusion.    This  is  different  then   asking  for  your  team’s  opinion,  because  in  this  situation,  the  manager  removes   himself  completely  from  the  decision  making  process.         Napoleon  Bonaparte  showed  that  he  understood  how  hard  it  is  to  make  a  decision   when  he  said,  “Nothing  is  more  difficult,  and  therefore  more  precious,  than  to  be  able   to  decide.”    As  Brace  E.  Barber  says,  in  his  book  No  Excuse  Leadership:  lessons  from   the  U.S.  Army’s  elite  Rangers,  “The  importance  comes  not  necessarily  from  making  the   right  decision  every  time,  but  at  least  not  failing  because  [you’re]  incapable  of  making   a  decision.”    Another  good  quote  from  Brace  E.  Barber  is  “It  is  easy  to  keep  going   when  you  win  every  time;  there  is  more  opportunity  for  personal  development  when   you  have  a  setback  and  have  to  adjust  to  a  new,  less  sterling  reality,  and  then  keep   going.”  
  • 3.   Yes,  you  can  get  by  as  a  manager  by  just  nodding  yes  or  no,  shooting  from  the  hip  on   every  decision  that  comes  up.    Maybe  because  you  are  afraid  to  admit  you  do  not   know,  or  you’re  afraid  to  give  up  any  control.    There  is  a  lot  of  this  in  today’s   economy,  or  you  can  take  the  advice  of  Peter  Drucker  when  he  says  ”Whenever  you   see  a  successful  business,  someone  once  made  a  courageous  [informed]  decision.”         I  know  the  feeling  of  having  your  throat  tighten  and  your  mouth  drying  up  when  you   are  called  on  to  make  a  decision,  but  as  Robyn  Davidson  says  “The  two  important   things  I  did  learn  were  that  you  are  as  powerful  and  strong  as  you  allow  yourself  to  be,   and  that  the  most  difficult  part  of  any  endeavor  is  taking  the  first  step,  making  the  first   decision.”     I  know  by  now  you  are  probably  feeling  like  you’re  suffering  a  death  by  a  thousand   quotes,  but  I  would  like  to  add  another  quote  that  I  think  is  important  to  hear.    It’s   one  from  one  of  my  favorite  people  in  history.    This  person  was  one  of  the  most   courageous  people,  who  have  ever  lived.    Her  name  was  Amelia  Earhart.    Ms.   Earhart  believed:     The  most  difficult  thing,  is  the  decision  to  act,  the  rest  is  merely  tenacity.    The  fears  are   paper  tigers.    You  can  do  anything  you  decide  to  do.    You  can  act  to  change  and  control   your  life;  and  the  procedure,  the  process  is  its  own  reward.     I  found  a  really  good  article  called  The  Hidden  Traps  in  Decision  Makin  by  John  S.   Hammond,  Ralph  L.  Keeney,  and  Howard  Raiffa.    In  the  article  they  talk  about  the   traps  we  all  fall  into  when  we  make  a  decision.    The  traps  are  as  follows:     • Following  the  status  quo  when  making  a  decision.     • Never  think  of  the  status  quo  as  your  only  alternative.   • Ask  yourself  whether  you  would  choose  the  status-­quo,  if  in  fact,  it  weren’t  the  status   quo.   • Avoid  exaggerating  the  cost  involved  in  switching  from  the  status-­quo.   • Don’t  default  to  the  status  quo  just  because  you’re  having  a  hard  time  picking  the  best   alternative.   • Make  a  conscious  effort  to  set  aside  any  sunken  costs.   • Remember  the  wise  words  of  Warren  Buffett:  “When  you  find  yourself  in  a  hole,  the   best  thing  you  can  do  is  stop  digging.”   • Get  someone  you  respect  to  play  devil’s  advocate,  to  argue  against  the  decision  you’re   contemplating.   • Always  try  to  reframe  the  problem  in  various  ways.   • Always  start  by  considering  the  extremes,  the  low  and  high  ends  of  the  possible  range   of  impacts  and  out-­comes.     In  another  article  called  Evidence-­‐Based  Management  by  Jeffery  Pfeffer  and  Robert   I.  Sutton,  they  state  the  following:      
  • 4. • Remember  that  if  you  only  copy  what  other  people  or  companies  do,  the  best  you  can   be  is  a  perfect  imitation.   • Learn  from  the  experience  of  others  inside  and  outside  your  industry.    If  you   consistently  implement  best  practices  better  than  your  rivals,  you  will  beat  the   competition.   • Do  sound  logic  and  evidence  indicate  that  the  benchmarking  the  experience  of  other   success  attributable  to  the  practice  we  seek  to  emulate.   • Are  the  conditions  at  our  company  similar  enough  to  those  at  the  benchmarked   company.   • Why  does  a  given  practice  enhance  performance?  What  is  the  logic  that  links  it  to   bottom-­line  results?   • What  are  the  downsides  of  implementing  the  practice,  even  if  it  is  a  good  idea?   • Get  in  the  habit  of  running  trial  programs,  pilot  studies,  and  small  experiments,  and   thinking  about  the  inferences  that  can  be  drawn  from  them.   • Evidence  based  managers  are  not  know-­it-­alls  but  appreciate  how  much  they  do  not   know.   • Evidence  based  managers  act  on  the  best  of  their  knowledge  while  questioning  what   they  know,  and  take  advantage  of  lifelong  learning.   • Encourage  inquiry  and  observation  even  when  rigorous  evidence  is  lacking  and  you   feel  compelled  to  act  quickly.     Another  article  called  What  You  Don’t  Know  About  Making  Decisions  by  David  A.   Garvin  and  Michael  A.  Roberto  lays  out  two  different  ways  to  structure  a  debate.     The  first  structure  is  called  Point-­‐Counterpoint  and  is  achieved  as  follows:     • The  team  divides  into  two  subgroups  A  &  B.   • Subgroup  A  develops  a  proposal  containing  recommendations,  key  assumptions,  and   critical  supporting  data.   • Subgroup  A  presents  the  proposal  to  subgroup  B  in  written  &  oral  forms.   • Subgroup  B  generates  one  or  more  alternative  plans.   • The  subgroups  come  together  for  debate  and  to  reach  an  agreement  on  a  set  of   recommendations.     The  second  structure  is  called  Intellectual  Watchdog  and  is  executed  as  follows:     • The  team  divides  into  two  subgroups.   • Subgroup  A  develops  a  proposal  with  recommendations,  key  assumptions,  &  critical   supporting  data.   • Subgroup  A  presents  the  proposal  to  Subgroup  B  in  written  &  oral  forms.   • Subgroup  B  Develops  a  detailed  critique  of  Subgroup  A’s  proposal,  and  presents  the   critique  in  written  &  oral  forms  to  Subgroup  A.   • Subgroup  A  revises  its  proposal  based  on  Subgroup  B’s  feedback.   • The  subgroups  continue  this  revision-­critique-­revision  cycle  until  they  converge  on  a   common  set  of  assumptions.   • Then  the  subgroups  work  together  to  develop  a  common  set  of  recommendations.       The  last  article,  I  would  like  to  share  with  you  is  Make  Better  Decisions  by  Thomas   H.  Davenport,  Mr.  Davenport  they  lay  out  four  steps  to  making  a  decision.  They  are   as  follows:  
  • 5.   1. List  and  prioritize  the  decisions  that  must  be  made.   2. Assess  the  factors  that  go  into  each,  such  as  who  plays  what  role,  how  often  the   decision  must  be  made,  and  what  information  is  available  to  support  it.   3. Design  the  roles,  processes,  systems,  and  behaviors  your  organization  needs.   4. Institutionalize  decision  tools  and  assistance.         I  hope  you  have  made  the  decision  to  keep  reading  this  article,  and  that  your   decision  allowed  you  to  learn  a  few  ways  to  make  better  decisions.    Just  to  recap,  we   have  discussed  the  group  techniques  for  decision-­‐making,  which  involves   Brainstorming,  Nominal  Group  Technique,  Delphi,  Idea/Mind  Mapping,  and  Affinity   Diagram.    We  looked  how  hard  it  is  to  make  a  decision  and  some  good  reasons  for   making  decisions.    We  talked  about  Hidden  Traps  in  decision-­‐making.    We  showed   how  Evidence  Based-­‐Management  should  be  implemented,  and  we  looked  at  ways   to  Structure  a  Debate,  and  steps  for  making  a  good  decision.       I  would  like  to  leave  you  with  a  quote  from  Steve  Jobs,  which  I  think  sums  up  the   process  of  making  a  decision  “Again,  you  can't  connect  the  dots  looking  forward;  you   can  only  connect  them  looking  backwards.  So  you  have  to  trust  that  the  dots  will   somehow  connect  in  your  future.  You  have  to  trust  in  something  -­  your  gut,  destiny,   life,  karma,  [a  process],  whatever.  This  approach  has  never  let  me  down,  and  it  has   made  all  the  difference  in  my  life.”       Copyright,  2015  Shaun  G.  Smith