2012 National BDPA Technology Conference

1. 2012 National BDPA Technology
Conference
Managing Your Digital Footprint
Shauna Cox
August 1 – 4, 2012 Baltimore, MD

2. Purpose and Objectives
• Discuss considerations for
protecting sensitive
information.
• Understand ways to
leverage electronic assets
to benefit your “digital
profile”.
• Understand strategies for
managing your online
reputation.
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3. Agenda
I. What is a digital footprint?
II. Strategies for protecting
information
III. Leveraging your footprint for
personal branding
IV. Action plan for post-session
V. Questions
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4. Session Structure
Part 1: Risks & Protection
Part 2: Personal Branding
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5. What is a digital footprint?
• Data trail produced by activities in
cyberspace
• Content generated by online action
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6. Components of Digital Footprint
• Email Communications
• Social Media Profiles
• Online transactions
• Web surfing activity
• Cell phone / Smart Phone tracks
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7. Examples of Digital Footprint Content
Text
Photos E-mails Messages
Social
Networkin
g Posts
Videos
Sites
Blogs Visited
Phone
Activity
Tablet
Activity
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8. “You already have zero
privacy. Get over it.”
• Most large cities have surveillance
Scott McNealy cameras.
former CEO Sun
Microsystems • 1 out of every 5 passwords are
simple and easy to guess
• Hackers typically take less than 4
minutes to enter a system
• Some experts estimate Internet
crime costs Americans @ $1 trillion
/ year
• Over a 2-year period (2007 – 2009)
identity theft incidents rose by 37%
Source: Online Privacy by Stephen Currie
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9. Risks
• Fraud Victimization
• Identity Theft
• Poor Reputation
• Harassment
• Invasion of Privacy
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10. Managing Risk
• Stay current on privacy policies
• Use appropriate authentication
standards
• Avoid using debit cards for online
transactions
• Limit credit card use online (e.g., low
limit cards, gift cards or prepaid credit
cards)
• Beware of social engineering techniques
• Educate yourself on how data is used
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11. Rules of Engagement
• Separate business & personal
cyber activities
• Utilize strong passwords and PIN
numbers {Example: Iluv3ewe}
• Utilize encryption where
appropriate
• Assume no “expectation of privacy”
• Utilize built-in privacy settings (but
do not assume 100% protection)
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12. Rules of Engagement
• Reveal information on a “need to
know” basis
• Never reveal private information in a
public place
• Execute consumer transactions
cautiously
• Properly discard electronic
equipment (e.g., cell phones,
computers, etc.)
• Utilize different passwords for
different purposes 12

13. Personal Branding
• Personal image
• Self presentation
Definition:
“…a promise to a…well defined audience,
combined with the actual experience these
individuals have with the brand [you].”
Source: Managing Brand
You
by Jerry S. Wilson & Ira
Blumenthal
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14. Digital Profile  Personal Branding
Digital Profile
•Collection of cyber tools used to
present you
•One component of personal brand
•Key to building online reputation
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15. Digital Profile Tools
• LinkedIn • YouTube
• Facebook • Blogs
• Google+ • Personal Web Site
• Twitter • Professional
• Pinterest Organizations (e.g.,
online profiles)
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16. Building a Digital Profile Tips
• Determine your digital identity and learn
your niche.
• Complete your profiles based on your
personal brand.
• Encourage endorsements.
• Be judicious in what networks you join.
• Leverage others’ digital profiles.
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17. Rules of Engagement
• Separate business & personal profiles
• Utilize built-in privacy settings
• Limit sharing easily exploitable PII
(e.g., birth dates)
• Assume your digital profile is
permanent
• Make your online brand consistent
with your offline brand
• Assume all online information is
accessible
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18. Rules of Engagement
• Keep online communications
positive
• Present yourself professionally
• Use proper grammar, etc.
• Clear visuals
• Monitor your digital profile
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19. Managing Your Digital Profile
• Set regular time intervals to
monitor & clean up
inaccurate information
• Set time aside to optimize
your profile
• Use automated tools to
monitor your profile
• Use search optimization
techniques
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20. Inaccurate or Unflattering Information
1. Ask posting party to remove the information
2. If removal does not occur, dispute
information publicly (if appropriate)
3. Engage “reputation” specialist
4. Optimize profile / reputation with positive
information
5. Execute legal recourse if necessary
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21. What’s Next? (Action Plan)
• Review your existing footprint
• Determine what you want your digital
profile to be (Prioritize components)
• Build / Optimize your profile
• Develop profile management / monitoring
strategy
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22. Reality
• Many employers / potential employers
check online information
• Clients, potential clients, colleagues, etc.
check digital profiles
• Laws / legislative environment typically
trail the advancement of technology
• Everyone has or will have some
interaction in cyberspace
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23. Questions
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24. Contact Information
Shauna Cox
Chicago Housing Authority
s_cox_tech2011@yahoo.com
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25. Resources
Books
• Managing Your Digital Footprint by Stephen Currie
• Online Privacy by Robert Grayson
• How to Disappear: Erase Your Digital Footprint, Leave
False Trails, and Vanish without a Trace by Frank Ahearn
• Social Networking for Career Success by Miriam Salpeter
Web Sites / Organizations
• Privacy Rights Clearinghouse (www.privacyrights.org)
• ACLU (www.aclu.org/technology-and-liberty/)
• Electronic Privacy Information Center (epic.org)
• Federal Trade Commission (www.ftc.gov)
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