This document provides an overview of how to create high-quality information products. It discusses developing a simple and fast product creation method using outlines and templates. Tools recommended include MS Word, Google Docs, microphones, XMind mind mapping software, and Camtasia for recording videos. The document outlines a 3-step sales page formula and emphasizes benefits, prerequisites, and step-by-step instructions for the training. It also provides tips for an over-delivering Tips/Tricks section and repurposing content across multiple formats.

1. SPECIAL REPORT :
By: Shawn Bayley
Important News For People Who Want To
Create High Quality Information Products
Your Audience Will Love And Gladly Pay For

2. I Wanted To Teach People How To Turn
Their Knowledge Into Products To Sell
• My first product took me forever to actually
complete.
• I had no real outline or formula to guide me
• I knew I needed a simpler method to create
products because I felt I had a lot of products in
me
• I also knew I wanted to create products FAST!

3. I Wanted To Teach People How To Turn
Their Knowledge Into Products To Sell
• I drew up a plan that outlined various product
create methods I had learned from different
trainings and courses.
• I kept that parts that worked best for me, and
got rid of the rest.

4. I Wanted To Teach People How To Turn
Their Knowledge Into Products To Sell
• My new product creation mandate was:
“To Create Great Products That Will Help
People And Over Deliver Immense Value”

5. Tools I Used
• Information Product – created to solve a problem
or need in your niche. The product should teach
a complete process in a step-by-step method
• MS Word/Google Docs – If you are doing a PDF
or Ebook product either will work for you. My 2
Power Tips : Branding in Header and Link to
funnel entry in the footer.

6. Tools I Used
• Microphone – for creating audio products. Cheap
and easy to obtain. Audacity is a free audio
editing software that you can download and use.
• XMind – Free Mindmap software I use. I use a
checklist to validate product. Then XMind to do
up 90% of the product outline.

7. Tools I Used
• PowerPoint/Google Slides. I turn my
Mindmap outline into slides and finalize my
product.
• Camtasia – Record, Edit, and Product a video
recording of my slides.

8. Tools I Used
• Sales Page – I create my own sales pages but
you will probably want to get them
outsourced. Power Outsourcing Tip : you can
spend $100 -$100,000 on sales page copy.
If you are going to DIY, use my simple 3 Step
Formula :

9. 3 Step Sales Page Method
Here Is What I Have
Here Is What It Will Do For You
Here Is What I Want You To Do Next
• I've seen "ugly" sales letters that brought in a lot
of sales, and "pretty sales" letters that have
flopped miserably.

10. WHY The Product Is
Going To Benefit Them
• This allows people to get excited about the
training and touches on everything that they
are going to learn from it
• Gives a list of benefits from the training and
why people need to use the training

11. WHAT You NEED, To Do The Training
• A list of any tools or prerequisites that someone
may need in order to fully take advantage of the
training
• I outline any and all tools I use and why I used
them so people can duplicate what I’m teaching
• I try to address paid tools they can use as well as
free alternatives. EG. MSWord – Google Docs

12. HOW To Do The Training
• Breakdown the process being taught into a
step-by-step method.
• Step 1 : Do this
• Step 2: Do this

13. HOW To Do The Training
• I like to start at either end of the process and
then join them together
No Ebook
Research
Topics
Create
Ebook
Outline
Outsource
or Create
Ebook
Edit eBook
Create
Cover
Format
eBook
Publish on
Kindle

14. TIPS/TRICKS Section
• I try to include every valuable piece of
information that I can in this section
• This is where I try to over deliver to the
customer. This section alone should be worth
the cost of the product.

15. TIPS/TRICKS Section
• When I’m outlining the product and I have a
moment where I remember something really
good/bad that happened with the process, it
goes into Tips/Tricks Section.
• AR Boot Camp – Tips included information about
how I missed out collecting buyers emails.

16. Tips/Tricks For Info Products
• When outlining almost any part of your
training, make sure that you are like a child
and ask "why" after each point you make
• Starting with Video allows you to create the
most valuable format first

17. Tips/Tricks For Info Products
• Repurposing the content is essentially
leveraging your efforts and allows you to do
so much more with the content you have.
• Video – Extract Audio – Transcript
• AVI – MP3 – PDF
• People learn in different ways

18. Tips/Tricks For Info Products
• Go with the format that you find most
comfortable. If you hate to do video/don't
want to be on screen, don't do video
• However…don’t be afraid to try new things
• I never thought I would be making video
products and well…here we are 

19. Tips/Tricks For Info Products
• You can create an upsell by doing a
30 Day Challenge.
• Do what your product says over the next 30
days and let people see/be a part of the
results for a fee.