1. SHAWN S. HEATON
Dallas / Ft. Worth, TX Metro Area 817-917-5042 shawnheaton@yahoo.com
COO / CFO – VP / DIRECTOR OF FINANCE
Global Growth Strategies / Capital Markets / Startups / Turnarounds / M&A / Budgets / P&L / HR / Profit
Improvement / Cost Control / FP&A / Negotiations / Corporate Development / Forecasting / Planning /
International Operations / Financial Reporting / IT / Real Estate / Contracts / Accounting / Systems / Treasury
Outstanding record leading successful growth and business transformation initiatives for leading firms in
travel/hospitality services, hotels, real estate, construction, property management and business brokerage. Drove
steeply rising revenue and profits at Sabre, Genares, Associate Equity Group and Lexington Services/Travel
Services International. Well versed in corporate development, M&A and divestitures. Can make a strong impact by:
 Developing & executing aggressive growth strategies
 Providing nimble change management leadership
 Driving improvements to the top & bottom lines
 Increasing & protecting shareholder value
A visionary strategist, strong communicator, inspiring motivator and shrewd negotiator. Studied Accounting, Finance
and Business at Texas Christian University and Brigham Young University. Past member of Brigham Young University
School of Accountancy Board of Advisors.
SELECTED ACCOMPLISHMENTS
Grew EBITDA 180% in two years. Weak controls and budgeting hampered Genares P&L performance. Instituted
strict financial/cash controls and zero-based budgeting. Leveraged historical data to improve forecasting. Cut waste.
Generated profitability gains of 112% in 2012 and another 33% in 2013, adding $1.6M to the bottom line.
Orchestrated a profitable shareholder exit. Genares ownership was looking for strategy to cash out. Turned around
P&L to position the company for sale. Solicited potential suitors. Played key role negotiating with Sabre. Closed a deal
two-plus years ahead of schedule at a multiple of more than 11 times earnings, far above industry average multiples.
Drove a 50%+ sales jump, boosting revenue by millions. Genares needed to increase revenues. Helped recruit two
new sales directors. Implemented an aggressive sales incentive plan. Grew revenues 18% first year and an additional
31% second year on the way from $6.6M in annual sales in 2012 to $10.2M in 2014, far exceeding projections.
Piloted a successful growth trajectory. Lexington wanted to expand its hotel portfolio and revenues. Created a
roadmap for developing and selling new properties. Built 20 new locations total at a rate of three to four new per year.
Flipped existing sites to generate new capital. Delivered ROIs averaging 50%, selling $120M in properties in six years.
Spearheaded a major business transformation. An economic downturn forced Lexington to devise a new business
model. Member of a key executive team that recast the core business from a portfolio of hotels into a hotel service
model. Starting with existing Lexington clients/partners, rapidly expanded into 4,000+ client sites in 80 countries.
Engineered a lucrative shareholder buyout. Lexington shareholders wanted to cash out. Hired an investment bank.
Conducted dog & pony shows with potential acquisition suitors. Managed due diligence and negotiations. Closed a
deal at eight times EBITDA with Travel Services International. Delivered tens of millions in ROI to shareholders.
CAREER HISTORY
Director of Financial Analysis / Divisional CFO, $3.2B Sabre Hospitality, 2014-August 2015. Asked to lead a post-
merger financial integration following Sabre acquisition of Genares. Since August 2015, engaged in consulting
assignments with a hospitality services firm and a startup personal care products manufacturer.
CFO, Genares, a global leader in hospitality reservation services 2013-2014. Recruited to turn around financial
performance, growing revenues and profits. Exceeded all targets, successfully positioning the firm for profitable sale to
Sabre in 2014 and delivering strong returns for investors. Managed P&L on revenues to $10M.
SVP, Associate Equity Group (AEG), 2004-2013. Recruited to direct a business brokerage operation. Working with
buyers and sellers, sourced, negotiated and successfully closed dozens of M&A transactions.

2. President (2002-2004) and EVP (1999-2002), Lexington Services (a division of Travel Services International).
Directed all operations, including M&A activities. Led a major change management initiative, recasting the firm into
premier management services organization. Managed P&L on revenues to $35M. Steadily promoted, earlier roles
include SVP of Real Estate & Finance, Assistant to the President and Sr. Account/Internal Auditor.