presented live at FITC's Spotlight UX event on Sept 17th, 2016 in Toronto Canada.
Presenter: Maya Bruck Senior Product Designer, Etsy Brooklyn, USA
More info at http://fitc.ca/presentation/ux-team-sport/
Save 10% on any FITC event with discount code 'slideshare'.
Overview
As a UX designer, you are the de facto champion of the people who use your product — heck, the word “user” is part of your title. And to create the best product experience for your users, you need to get everyone on your team thinking like UX designers too. Because the more people on your team who understand UX principles and empathize with the user’s needs, the more effective your product will be. And the more you understand the other disciplines you work with and bring them into your process, the smarter and faster you’ll be able to design.
Objective
We’ll cover collaborative techniques to involve your team (from stakeholders to developers) in the UX process, and learn how collaboration can build a culture of ownership, trust, and empathy on your team.
Target Audience
UI/UX designers, product designers, front-end developers
Things Audience Members Will Learn
Why collaboration is da bomb
How to reduce the burden of documentation so you can work faster and more efficiently
How to empower stakeholders and developers to make informed product decisions
Techniques to better understand strategic/technical limitations and opportunities
15. Being involved from the beginning gives me a
greater sense of ownership over a project. I'm not
just implementing a drawing someone hands
me, I'm helping real people solve real problems…
MAT T WON DR A , SENIOR DE VE LOPER, APARTMENT THERAPY
16. …This not only makes me happier in my work, it
also motivates me to make sure every detail is
done just right.
MAT T WON DR A , SENIOR DE VE LOPER, APARTMENT THERAPY
21. Getting teammates with different backgrounds
together was incredibly valuable. We surfaced far
more insights and arrived at more robust
prototype ideas together than any of us could
have done by ourselves
BRYAN RA HIJA , SENIO R P RODUCT MARKETING MANAG ER, ETSY
25. 5 min Intro
5 min Review user profile
5 min Introduce scenarios
10 min Individually write sticky notes for do/think/feel
15 min Share notes with team
5 min Thematically group findings
15 min Present back to larger group
EMPATHY MAPPING AGENDA
29. 29
EMPATHY MAP SCENARIO 1
Robbi sells her original paintings on Etsy. After a strong year of sales, she
decides to create a line of tote bags with her art. She places an order with
a local screenprinter and has to list 5 different totes in her store.
69
31. REGISTERING FOR SPOTLIGHT UX
DO
FEEL
THINK
• See email from FITC
• Look at conference website
• Read speaker abstracts and bios
• Ask manager for budget
• Get company credit card from office manager
• Purchase ticket
• Add event to Google calendar
• How much are tickets?
• Can I convince my manager to let me go?
• Will the speakers be relevant to me?
• Ok, this looks right up my alley
• Nervous. Hate asking manager for budget
• Relieved, conversation was easy
• Excited! Purchased my ticket!
42. 5 min Intro
20 min Read through transcripts
10 min Write “how might we” statements
10 min Share notes with team
5 min Thematically group findings
10 min Discuss and decide on top priorities
RESEARCH DEBRIEF AGENDA
98. WORK IN
PARALLEL
• Encourages communication
• Allows you to respond to project needs
• Reduces burden of documentation
99. A delightful end experience is the fruit of thoughtful
UX, elegant UI, smooth front-end, reliable back-end,
and many caregivers throughout the making process
KUAN LU O, PROD UCT DE SI G NER, COCKROACH
