This is a project I completed for my Project and Portfolio Class at Full Sail University, 5, 23, 2020.

1. PERSONAL BRAND EXPLORATION
Mahayla Marston
Project & Portfolio I: Week 3
May, 23, 2020

2. Mahayla Marston grew up an only child in
Texas, her passion was music and being
homeschooled helped her with being able to
dive into music wholeheartedly. She got a job
as a teenager being a DJ and decided to make
that her career. She dreams of taking things
further and working with singers to help make
their musical careers possible. After several
years of being a DJ Mahayla decided it was
time to enroll at Full Sail University in the
Entertainment Business program so that she
may develop her music and entertainment
business skills.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Agents and Business Managers of
Artists, Performers and Athletes
• Advertising and Promotions
Managers
• Sound Engineering
Technicians
Royalty Archetype - Using authority
and success to captivate clients and
earn their trust. I have the ability to
handle their accounts, run shows
and bring them the lifestyle they
which to lead.
A&R in The Music Industry

4. • DEMOGRAPHICS: 65% Female,
20-40 years old, Predominately
White, Single, College Educated,
Located in middle-America.
• PSYCHOGRAPHICS: Enjoys music
events and being involved in fun
activities, often studying multiple
languages. Also being involved in
outdoor activities that involve
music or sports.
• IDEAL AUDIENCE MEMBERS:
Anna Mowry, Compensation and
HR Analytic Analyst (SME), Henry
Lescialle, HR Executive (SME), Carol
Ellen, HR Consulting (SME)
Recruiters & Hiring Managers at CAA, SME, and WMG
TARGET AUDIENCE

5. GOALS
Short Term:) (After graduating take a 6 month break in 2021)
• Land an entry-level analyst position at SME.
‣ Connect on LinkedIn with 15 SME team members
and send a professionally written email in regards
to my career goals by December 25th, 2020.
Mid Term: (2025)
• Submit my application to one of their Artist Management
Positions.
‣ Submit a presentation to the VP of the Artist
Management Department of why I would be a good
fit for the position as well as have a Masters Degree
by December 25, 2025.
Long Term: (2040)
• Establish my own Entertainment Company and Record
Label.
‣ Save a total of $125,000, establish a building to
operate my company out of, and secure 2 business
partnerships by August 15th, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Account management 67%
Excel and Word 70%
Time Management 85%
People Management 65%
SOFTHARD
CRM Software 10%
Adobe Photoshop 50%
Communication 65%
Negotiation 50%
SOFTHARD

7. I help singers and songwriters by
managing their accounts, schedules and
event plans by creating a successful
business strategy to help launch the
career of their dreams.
PROMISE

8. CREDENTIALS
Work Experience:
• 9 years as a Professional DJ Service
• 4 years as a server at a 4 star
restaurant
Education:
• Marketing for Small Business, LinkedIn
Learning.
• Entertainment Business, B.S., Full Sail University (Exp. 2021)

9. COMPETITION
Lydia Evans
Industry Experience:
• Account Manager at Sunrise
Management; assumed to still be in
school
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• 10 years of Customer service
• 6 years working for the Salvation Army
Skills and Proficiencies:
• Product Knowledge
• Customer Experience
• Managing Associates
Mahayla Marston
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, nice headshot, short summary, no
articles published, inactive on social media, although
the URL has be customized. Grade: Poor, 20 out of
100
Industry Experience:
• 9 years as a Professional DJ Service;
still in school
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• 5 years of Event Planing for The Cue
Skills and Proficiencies:
• Entertainment
• Event Planning
• Management
Overall Online Presence:
• Less than 200 connections, banner image
customized, nice headshot, detailed summary, no
articles published, sporadically active on personal
social media accounts, URL customized
• Grade: Average, 45 out of 100

10. COMPETITION
Pedro Alegria Jr.
Industry Experience:
• ~12 years of entertainment
experience, Current Head of A&R at
Sony Music Entertainment
Education:
• Entertainment Business M.S.
• Music Business, B.S.
• Recording Arts, A.S.
Noteworthy Experience:
• Worked at Midnight Blue Studio and was an Intern at
SME also within the same time of attaining his
Master’s Degree. That shows incredible strength of
character.
Skills and Proficiencies:
• Digital Marketing - 23 endorsements
• Sales Operations - 4 endorsements
• Strategic Marketing - 4 endorsements
Fullie Salen
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, four
recommendations, listed courses completed,
languages spoken, URL not yet customized, has
linked a personal social media account.
• Grade: Good, 75 out of 100
Industry Experience:
• 9 years as a Professional DJ Service;
still in school
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• 5 years of Event Planing for The Cue
Skills and Proficiencies:
• Entertainment
• Event Planning
• Management
Overall Online Presence:
• Less than 200 connections, banner image
customized, nice headshot, detailed summary, no
articles published, sporadically active on personal
social media accounts, URL customized
• Grade: Average, 45 out of 100

11. BRAND POSITION
Through confidence, encouragement and the
power to motivate singers like a Wolf leading
its pack.
MAHAYLA “WOLF” MARSTON
Mahayla earned the nickname
Wolf during her first few years
as a DJ, she would often
protect and encourage singers
at Karaoke, people would
compare her to a Wolf
protecting its young.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• New to Nashville Music Industry Networking
‣ Aug 5th | Nashville, TN
• Inside the Industry With Liz Rose (NSAI)
‣ Application info to be announced| Nashville, TN
• Music Biz 2020 (MBA)
‣ May 10th - 13th, 2021| Nashville, TN
Digital Marketing
• Primary Content: est. podcast called “Wolf in the Music Jungle”;
15 min. episodes interviewing local musical artists and
discovering their personal journey and goals for the future.
• Primary Tools: FB, Instagram and Youtube - promote podcast
through 30 sec. promo videos; LinkedIn - network with
industry pros and publish monthly articles highlighting some
of the podcast stories
• Website: Full Sail digital portfolio site to showcase school
work; utilize blog to feature podcast series to display music
and marketing knowledge as well as communications and
media skills

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking Senior-level A&R pro with at least 25 yrs of
experience in music industry; Family oriented person who
is ok with different social viewpoints i.e. the LGBTQ
community, March. 2021
Formal Education
• Complete Entertainment Business, B.S. by expected
graduation date in 2021
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, Dec. 2020
• Become a Sales Representative - LinkedIn Learning, Oct,
2020
• Master Photoshop for Web Designer - LinkedIn Learning
Nov, 2020
Soft Skills
• Develop your Communication Skills and Interpersonal
Influence Course-LinkedIn Learning, Nov 2020
• Develop Your Sales and Negotiation Skills - LinkedIn
Learning, Oct. 2020
• Improve Your Teamwork Skills - LinkedIn Learning, Dec,
2020
• Manage Others Effectively - LinkedIn Learning, Jan. 2021

14. Mahayla Marston
You know how hard it is to start a career in music lately?
Well, what I do is handle the difficult things for you,
accounting, scheduling, market data research I can do that all
and so much more In fact, I’ve been working in music since I was 16
with DJing and planning of events as well as some of the accounting for bar owners. The
current bar owner I work for looks to me for my customer management skills, it’s hard to walk
up on a stage and sing but I encourage and offer new solutions such as a time where a girl was
completely scared of the audience and I convinced her not to sing to them but to me and she
did, sitting right there in front of me and sang her heart out and since then her confidence has
soared and she even is going to try out for the voice just because of my little push.
“

15. REFERENCES
Evans, L. (2020). Lydia Evans. LinkedIn Profile. Retrieved May 22, 2020, from
https://www.linkedin.com/in/lydianevans/,
Alegria, P. (2020). Pedro Alegria Jr. LinkedIn Profile. Retrieved May 22, 2020, from
https://www.linkedin.com/in/pedro-alegria-jr-527731a/
ONETOnLine.org. (2020). Summary Report for: 13-1011.00 - Agents and Business
Managers of Artists, Performers, and Athletes. Retrieved May 22, 2020, from
https://www.onetonline.org/link/summary/13-1011.00
ONETOnLine.org. (2020). Summary Report for: 11-2011.00 - Advertising and
Promotions Managers. Retrieved May 22, 2020, from https://www.onetonline.org/
link/summary/11-2011.00
ONETOnLine.org. (2020). Summary Report for: 27-4014.00. - Sound Engineering
Technician. Retrieved May 22, 2020, from https://www.onetonline.org/link/
summary/27-4014.00
CAA. (2020). Creative Artists Agency, Company Page on LinkedIn. Assistant, Music
Tour Marketing - Retrieved May 22, 2020, from https://www.linkedin.com/jobs/
view/1716824523/
SME (2020). Sony Music Entertainment, Company Page on LinkedIn. Analyst,
Digital Operations - Retrieved May 22, 2020, from https://www.linkedin.com/jobs/
view/1841406717/?
alternateChannel=search&refId=3541fc06-8291-4fc1-9625-30b059184ed1&trk=fla
gship3_search_srp_jobs
SME. (2020). Sony Music Entertainment Company Page on Glassdoor. Retrieved
May 22, 2020, from https://www.glassdoor.com/Jobs/Sony-Music-Entertainment-
Digital-Operations-Jobs-EI_IE37127.0,24_KO25,43.htm
WMG. (2020). Warner Music group, Company Page on LinkedIn. Administrator,
Catalog Artist Royalties - Retrieved May 22, 2020, from https://www.linkedin.com/
jobs/view/1844613095/
Mowry, A. (2020). Anna Mowry. LinkedIn Profile. Retrieved May 22, 2020, from
https://www.linkedin.com/in/annamowry/
Lescaille, H. (2020). Henry Lescaille. LinkedIn Profile. Retrieved May 22, 2020, from
https://www.linkedin.com/in/henrylescaille/
Meetup.com. (2020) New to Nashville Music Industry Networking. Retrieved, May
22, 2020, from https://www.meetup.com/New-to-Nashville-Music-Industry-
Networking/
NashvilleSongWriters.com. (2020). Inside the Industry with Liz Rose. Event
Schedule. Retrieved May 22, 2020 from https://www.meetup.com/New-to-
Nashville-Music-Industry-Networking/
MusicBiz.org. (2020) Music Biz 2020 Conference. Event Schedule. Retrieved May
22, 2020 from https://musicbiz.org/events/music-biz-2020/