Shayna Blumenthal has over 5 years of experience in social media marketing, with proven success in growing a brands online presence. She has worked in multiple fields, with multiple years working with the Department of Defense and U.S. Army. She has managed multiple social media campaigns, and has overseen strategies from inception to completion.

1. SHAYNA BLUMENTHALAlexandria, VA • 845-642-0290 • sablumenthal@gmail.com
Social Media Specialist
Yes&, Fairfax County Police Department contractor
June 2018 – Present
• Responsible for managing the day to day general operations of the Fairfax County Police Department’s social
media.
• Develop communications plans and execute strategy across Twitter, Facebook, and Instagram.
• Write content for publishing on social media.
• Responsible for implementing strategy that led to 150% growth on Instagram in less than two months.
• Respond to questions from residents and interact with other County accounts across social media.
• Track social media metrics on a weekly and monthly basis using self-developed Excel dashboard.
• Create graphics and edit photographs for use on social media using Adobe Illustrator and Photoshop.
• Create long-form presentations for senior leaders, including the Chief of Police and the Director of Media Relations
for use at conferences.
• Work with recruiting on developing, writing, shooting and editing recruiting video.
Social Media Advisor
Armed Forces Services Corporation, US Army Soldier for Life Program contractor
Nov 2016 – June 2018
• Maintained social media presence for the Soldier for Life Program for the Department of the Army.
• Developed communications plans and executed strategy across Twitter, Facebook, Instagram, Rally Point and
LinkedIn.
• Assisted in the development of best practices and new initiatives in social and interactive media to include
Facebook Lives, Instagram Stories and video, among others.
• Maintained strategic relationships with outside partners, including the Office of the Chief of Public Affairs Digital
Media Division, U.S. Army Reserve P3O, National Guard Citizen Soldier for Life, among others.
• Grew Facebook audience by 39%, Twitter by 59%, Instagram by 431%, and LinkedIn by 403%.
• Managed the Soldier for Life website and Army Echoes blog using Drupal.
• Created graphics for use on social media using Illustrator and Photoshop.
• Assisted in the design of publication and marketing materials using InDesign.
• Live tweeted and photographed events.
• Identified and collected social media data on a weekly and monthly basis using a self-developed Excel dashboard
to support decisions about the value of proposed and implemented social media campaigns.
• Submitted weekly and monthly analytics reports to Soldier for Life directors.
• Wrote one article a month, targeted at the pre-retirement audience, for publication through the Army CORE
platform.
• Participated in Strategic Communications working group to shape and develop communications messages of
Soldier for Life program.
• Worked with web developers to organically improve Search Engine Optimization (SEO) of Soldier for Life website.
• Led website redesign effort for the Soldier for Life website. Designed wireframes, managed timeline of redesign
process, and ensured all department teams were meeting deadlines.
Marketing Director
The Inn At Mount Vernon Farm/Headmaster’s Pub/Schoolhouse Antiques
May 2016 - August 2016
• Managed three websites using Wordpress. Redesigned two websites in Wordpress, with custom CSS.
• Used Google Analytics to track website performance and Google Search Console, in conjunction with Wordpress
SEO plugins, to increase page rank.
• Managed four Facebook accounts, using Insights to alter posting times and content to gain better reach and
interactions.
• Created two Instagram accounts, and managed one additional account, posting content with area specific
hashtags, and interacted with other local businesses.
• Took photos using a DSLR, and edited using Photoshop, for use on multiple websites and social media.
• Designed marketing collateral, including rack cards and business cards, using InDesign and Illustrator.
• Designed promotional items, such as t-shirts and bumper stickers for sale at Schoolhouse Antiques.
• Assisted in planning and organizing events.

2. Marketing Associate
Cyber Revolution, Inc.
Sept – Oct 2015
• Designed marketing collateral – including brochures, flyers, promotional
marketing decks, banner ads and webinars – using PowerPoint, Photoshop
and InDesign.
• Designed PowerPoint template for brand consistency.
• Spearheaded effort to hire Public Relations agency.
• Wrote blog posts for distribution through LinkedIn and ABA partnership.
Digital Marketing Specialist
National 4-H Council, Contractor
April – Sept 2015
• Created and assessed weekly reports on digital media performance,
tracked analytics using SproutSocial, Convio and Google Analytics.
• Created and managed email marketing campaigns using MailChimp.
• Edited videos for promotion and social sharing using Premiere Pro.
• Wrote posts for social media on areas of interest to 4-H stakeholders.
Senior Project Manager
NJI Media
April – July 2014
• Point of contact for multiple clients, including the American Coalition for
Clean Coal Electricity, managing their day-to- day activities on Facebook.
• Maintained websites for multiple clients using HTML, CSS, and Drupal.
• Consulted clients on social media strategy and best practices, wrote “how-
to” guides, and advised on changes that came to platforms.
• Developed weekly social analytics reports using Google Analytics,
Crowdbooster and Facebook Analytics.
Social Media Strategist
The Bowen Group
September 2013 – April 2014
• Maintained multiple social media platforms for Department of Defense.
• Increased audience of Military OneSource Tumblr by nearly 70 percent.
• Provided live on site social media support for client events as requested.
• Improved analytics reporting system by putting raw numbers into context.
• Worked with Program Liaisons to develop monthly communications
campaigns in-line with DOD monthly themes.
TECHNICAL PROFICIENCY
• Adobe Creative Suite
• Hootsuite Pro Certified, Facebook,
Twitter, LinkedIn, Google+, Storify,
Pinterest, Instagram, Foursquare,
Wordpress, YouTube, Tumblr, Rally
Point, Drupal
• Mailchimp, Convio, SharePoint
• ComScore, Wildfire, Google
Analytics, Google AdWords, Vocus,
Crowdbooster, SproutSocial
• SPSS Statistics
• Microsoft Suite
• CSS, HTML, and ActionScript
• Final Cut Pro and Soundtrack Pro
EDUCATION
SYRACUSE UNIVERSITY 2013
Masters of Business Administration,
Marketing Management - Martin J.
Whitman School of Management
Masters of Science, New Media
Management - S.I. Newhouse School
of Public Communication
UNIVERSITY OF MIAMI 2010
Bachelors of Science, Visual
Journalism, Studio Art - School of
Communication
AWARDS
Columbia Scholastic Press
Association: Gold Circle Award 2009
• First Place: Computer Generated
Black & White Illustration, “Room
Mates”
• First Place: News Page Design,
Black & White, “Couples to Spend
Less this Valentine’s”
• First Place: Page One Design,
Tabloid, “Remembering Scott
Monat”
• Second Place: Photo Illustration,
Single Color, “Obama to Visit UM”
• Second Place: Overall Design,
Tabloid Format
• Second Place: Feature Page
Design, Tabloid, Black & White,
“Festival Miami” • Second Place:
Computer Generated Illustration,
“Tighten Your Belts”
• Second Place: Newspage Design,
“Beezer”
• Second Place: Feature Page
Design, Black & White, “Spoken
Word”
• Third Place: Overall Design
• Third Place: Page One Design, “A
Year in Pictures”
• Honorable Mention: Photo
Illustration, Single Color, “Obama”