Heather Snoddy Miller discusses her journey from Account Director in advertising to Marketing Director to a hot Austin startup, Able.

2. Heather Snoddy Miller
Director of Marketing
Able
heather@hiable.com
@hsnoddy
!
#agency2startup
F R O M A G E N C Y T O S TA R T U P

3. F R O M A G E N C Y T O S TA R T U P

4. GROUNDWORK
KEY

5. F R O M A G E N C Y T O S TA R T U P

6. What is a startup?
“Startup is a state of mind,” says Adora Cheung, cofounder &
CEO, Homejoy
F R O M A G E N C Y T O S TA R T U P
“A startup is a company working to solve a problem
where the solution is not obvious and success is not
guaranteed,” says Neil Blumenthal, cofounder & co-CEO,
Warby Parker
“If you are generating revenues below $20 million, have less
than 80 employees, and remain resolutely in control of the
company you started, you’re likely running a startup,” says
Forbes

7. GROW
ABILITY TO

8. F R O M A G E N C Y T O S TA R T U P

9. F R O M A G E N C Y T O S TA R T U P
LACK OF FAMILIARITY

12. DIFFERENCES
KEY

13. Agency Startup
Do
F R O M A G E N C Y T O S TA R T U P
Learn
Client factor Investor factor
Multitasking Focus
Flawless execution Ship it
Creative Developers

15. Agency Startup
F R O M A G E N C Y T O S TA R T U P
Process-driven Success-driven
Teamwork 1-person dpt.
Compatibility New tech
The pitch Traction

16. Agency Startup
Budget hungry
F R O M A G E N C Y T O S TA R T U P
Budget lean
Lips sealed Let’s talk
Deadlines Self-starter
Consolidation Independence

17. SIMILARITIES
KEY

18. F R O M A G E N C Y T O S TA R T U P
Culture is key

19. F R O M A G E N C Y T O S TA R T U P
Young, tech-minded demographic

20. F R O M A G E N C Y T O S TA R T U P
Race to Innovate

21. F R O M A G E N C Y T O S TA R T U P
Risk

22. F R O M A G E N C Y T O S TA R T U P
MVP, prototype, disruption, angels, growth
hacking, pivot, traction, term sheet, seed round
The Lingo
Comp, RFP, pitch, ROI, brief, CTA, bookend, GRP,
rough cut, geofencing

23. F R O M A G E N C Y T O S TA R T U P
Scarcity of females

24. F R O M A G E N C Y T O S TA R T U P
Women control 80% of spending, yet only 3%
of creative directors are female
Scarcity of females

25. F R O M A G E N C Y T O S TA R T U P
Lack of mentorship
!
Other career is calling
!
Work-life balance
!
Education
!
Thick-skinned
Why?

26. F R O M A G E N C Y T O S TA R T U P
Job creation

27. F R O M A G E N C Y T O S TA R T U P
Vital to defining Austin’s future

28. BIG
THINKING

29. Help & learn from one another
F R O M A G E N C Y T O S TA R T U P

30. F R O M A G E N C Y T O S TA R T U P
Could startups save the dying agency model?
Could agencies decrease startup failures?
Together, can we help solve some of our cities
biggest challenges?
Can we improve the male to female ratio?

31. F R O M A G E N C Y T O S TA R T U P
ARE STARTUPS THE NEW AGENCY?

32. Q&A
LET’S CHAT