SheSpeaks CEO Aliza Freud and Paine PR's Kara Gaffney present at M2W Conference in Chicago. "From Like to Loyalty - So They Like You, Now What?" - P&G Future Friendly Case Study.
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From Like to Loyalty SheSpeaks at M2W Conference
1. April 13, 2011 From Like to Loyalty: So They "Like" You, Now What?
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4. Q: If a brand or product started a community where you could talk to & influence their products, would you be interested in joining? Women are Interested In Engaging With Brands Foundation of Relationship: Dialogue & Communication Yes, very interested Yes, somewhat interested Not interested 74% 24% 1%
13. SheSpeaks Created Digital Tools Future Friendly Microsite Central hub for digital tools and Member feedback and sharing Private Discussion Community Badging 5,000+ Views; 1,100+ Comments
14. Insights Affirmed that women found the Future Friendly lifestyle messaging relevant and worthwhile “ Since I started this everyone in my family is more conscious on what to do not only to save energy and lower bills, but also on how to help save the Earth” “ We pride ourselves on being a green family and just knowing that this product works perfect, saves water and energy makes me very happy”
15. “ I love the fact that I don’t have to rinse the dishes off and I am saving water and money at the same time. That appeals to me as a single mom that does have a lot of extra time or money.” “ I received my P&G Future Friendly package in the mail today and have already started saving water! I did not pre-rinse or pre-wash my dishes, I just loaded my dishwasher and threw in a Cascade Pac and pushed start! I can’t wait to see how this small change can bring about a positive change!” Insights Women were also surprised and pleased to find out how product performance could make their lives easier and help the environment.
16. All Photos Become Brand-Owned Content & Can Be Syndicated User-Generated Content
17. All Videos Become Brand-Owned Content & Can Be Syndicated User-Generated Content
18. Highest Days of Facebook Engagement: When Posted SheSpeaks Photos SheSpeaks Members are active Facebook fans
Connect - avoid bells and whisstles, don’t over engineer Feed the community, leverage your self identified experts - don’t just launch and go dark…..you must feed with ideas and conversation
Bring the brand to life through the experiences of women who were living the FF lifestyle and share their content with FF communities to drive additional engagement. Start a ripple effect of change through small acts and motivate women to live a Future Friendly lifestyle.
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