AUTOSTOP
The CEO of Autostop, the most important chain of catering facilities on the highways of the Republic of Dalekii Krai, has hired you as a government relations & lobbying consultant. The Republic of Dalekii Krai recently joined the European Union.
The CEO, Mr. Fattoria, has been informed by the Legal Affairs Department that a new EU draft directive, aimed at banning the sales of all alcoholic drinks in highway catering facilities during the night, has been proposed for adoption by the European Commission in order to reduce accidents, and is likely to be discussed by the European Parliament in six to twelve months from now in the framework of the European Road Safety Action Programme 2011-2020. These policy developments are closely followed by international public health agencies and NGOs alike, such as the World Health Organization (WHO) and the European Federation of Road Traffic Victims (FEVR).
As an average over the last three years, the share deriving from night alcohol sales accounted for approximately 2,5% of the whole Autostop turnover and 4% of its income.
You have a meeting with Mr. Fattoria on Monday, February 15th, 2016. For this meeting you are expected to prepare a Powerpoint presentation (no more than 12 slides) in order to outline further steps, including:
1) a background analysis of the scenario Autostop is most likely to face, also based on a comprehensive mapping of relevant stakeholders and an assessment of “social weather conditions”;
2) your suggestions for the activities Autostop should undertake, including
a. the alternative objectives Autostop can pursue vis-à-vis the new regulation, and the objective Autostop should realistically pursue in your opinion;
b. the strategy you propose to implement to achieve this objective, including the way you plan to frame the debate, the stakeholders involved and the stakeholders you want to involve;
c. the key issues you would like to address and the key messages you plan to use;
d. the possible synergies with the activities of the Corporate Social Responsibility Unit of Autostop;
e. the framework you envisage to measure the effectiveness of your efforts;
3) a press release (sample article) to be supplied to newspapers, magazines and other media sympathetic to the cause of Autostop.
2. Project for Mr. Fattoria,
CEO of the company
The goal: to limit the application of the future european law in
between 12 a.m. and 6 a.m.
0
50,000
100,000
150,000
200,000
250,000
00am -
06am
06am -
12pm
12pm -
18pm
18pm -
00am
Monthly alcohol
sales
3. Stakeholders mapping
• Ad hoc
commission
(12 members)
• Ministry of
Health
• NGO
D.F.R.T.V.
• Alcohol
supplier
• Customers
• Employees
• European
Commission
• World Health
Organization
(WHO)
• NGO
F.E.V.R.
4. Social Weather Conditions
This is not an issue for our Country, Dalekii Krai
60%
10%
27%
3%
INCIDENTS CAUSES
Dristractions
Mechanical
problems
Meteorology
Problems
Alcohol and
Drugs
5. European Comission
European Parliament Policy Cycle
How a directive is decided
1
It prepares the Text of the Draft
Directive, then forwards to the
Council and the Parliament.
WE ARE AT THIS
MOMENT OF THE
DECISION MAKING
PROCESS
Council
of the EU
2
EU
Parliament
Codecision on final legislation;
Only guidelines and objectives;
in this case the banning of the
selling of alcoholic drinks at
night in highway catering
facilities.
3 Every EU member State has
to pass a TRANSPOSITION
LAW to develop the
objectives and pass a more
detailed law that will have
effects inside the state.
Dalekii Krai
Government
Dalekii Krai
Parliament
4 LAW ENTRY
INTO FORCE
6. POSSIBLE STRATEGIES
February 2016 February 2018
European Commission
European Council and
European Parliament
Dalekii Krai Parliament; Adoption of the
Transposition LawPLAN A
PLAN B
6 months – 1 year 1 year – 1.5 year
• Immiediate action (law can be passed
in 6 months and the EU Commission
has already sent draft).
• Reunite with all the European highway
catering facilities to make a lobbying
group to modify the law. Difficult
because we may not share the same
goals.
• Just entered the European Union; lack
of practice in EU policy making and
intervention.
PLAN BPLAN A
• Wait until the transposition law.
• Our importance as the most important
company in our sector.
• Better knowledge of how national
institutions work.
• Enter the Commission of the Dalekii Krai
Parliament to coordinate the passing of the
transposition law; define «night» and
«alcoholic drink».
• The goals will be more personal and more
according to the company’s view.
8. Framework measures
Newspapers :
- Dalekii Times, Dalekii daily, The Globe
- Weekly and social networks
- Front page or second page (Domestic Policy)
- Press agencies
Agenda Setting:
- Radio & Tv news
- Talk Shows (The Factor, The Arena)
- Entrtainment programs
- Press release
Convention:
- Meeting with the D.F.R.T.V.
- Convention with the E. F.R.T.V.
Advertising campaign:
- Newspaper and TV (advertaisments)
