Café Coffee Day is India's largest coffee chain with over 1,700 cafes across 245 cities. It opened its first cafe in Bangalore in 1996 and has since expanded internationally as well, with 18 cafes in countries like Austria, Nepal, Egypt and Malaysia. Café Coffee Day has a strong social media presence with over 4.9 million Facebook followers and 149k Instagram followers. It runs various campaigns on social media platforms to engage customers. The target audience of Café Coffee Day includes youth aged 16-30 from middle to upper middle class families living within a 3 km radius of cafes.

2. INTRODUCTION
• Café Coffee day is one of India’s largest
chain of coffee shops spread across all the
big cities
• First opened at – Brigade road, Bangalore in
1996
• Slogan: A lot can happen over Coffee
• Positioning: India’s Favorite Coffee Shop for
the Young and Young at Heart

3. PRESENCE IN INDIA
• We are India's largest café chain
• We have grown to over 1,700 cafes, located
in 245 cities all over India
• We have more than 47500 vending
machines
• Average Footfalls: 200 per café per day

4. Café Coffee Day Network
of more than 1700 cafes across India
185 Cafes
172 Cafes 64 Cafes
191 Cafes

5. INTERNATIONAL CAFÉS
• Our first international café opened in
Vienna in the year 2005
• Today, we have 18 outlets in places like
• Austria
• Nepal
• Egypt
• Malaysia

6. DIFFERENT TYPES OF OUTLETS
Café Coffee Day
Xpress
CCD The Lounge CCD The Square
• For Coffee lovers
• Youths
• A place to hangout
• High-demand
locations like
corporates,
institutions and
hospitals
• Premium Café
• Exclusive for Coffee
lovers

7. SOCIAL MEDIA PRESENCE

8. INSTAGRAM
149k followers
Average 1700 likes per post
Average 5 comments per post

9. FACEBOOK
4.9 million followers
4.9 million likes
3 to 5 comments per post

10. TWITTER
81k followers
Average 10 likes per post
Hardly any comments or retweets

11. Competitive
Analysis

12. Followers: 4.9 mil
Post/day: 1
Followers: 1.1 mil
Post/day: 1
Followers: 89k
Post/day: 2
Followers: 149k
Avg. Likes/post: 1700
Followers: 145k
Avg. Likes/post: 10k
Followers: 42.8k
Avg. Likes/post: 500
Followers: 81k
Post/day: 4.9
Followers: 160k
Post/day: 7.2
Followers: 1.2k
Post/day: 1.9
Café Coffee Day Starbucks Coffee by Di Bella

13. #MothersDay CampaignCampaigns
and Contests
by
Café Coffee
Day

14. Sit Down Campaign
Campaigns
and Contests
by
Café Coffee
Day

15. Contest for #Schoolofcool
Campaign
c
Campaigns
and Contests
by
Café Coffee
Day

16. #SHOWYOURFLAVOUR
Campaigns
and
Contests by
Starbucks

17. White cup contest
Campaigns
and
Contests by
Starbucks

18. #OKCUPIDCampaigns
and
Contests by
Coffee By
Di Bella
Get your pet to the café and get 20% off

19. #GOTWITHDIBELLA
Campaigns
and
Contests by
Coffee By
Di Bella

20. TARGET AUDIENCE
• AGE: 16-30
• GENDER: Both Male and Female
• Income Status: Middle class and Upper Middle
class
• Occupation: Students and Working professionals
• Location: Tier 1 and Tier 2 with 3 km radius from
each outlet
• Behaviour: Coffee lovers and youths looking to
hangout

21. BUYER PERSONAE

22. Buyer Persona 1
• Name: Noor Parpia
• Gender: Female
• Age: 19
• Family Background: Upper Middle Class
• Occupation: Student
• Location: Andheri
• Details: Coffee lover especially cold coffee, likes to
hangout with friends and is a social butterfly

23. Buyer Persona 2
• Name: Harsh Sharma
• Gender: Male
• Age: 23
• Family Background: Middle Class
• Occupation: Student
• Location: Kandivali East

24. Buyer Persona 3
• Name: Kamil Merchant
• Gender: Male
• Age: 28
• Salary: 80k/month
• Occupation: Civil Engineer
• Location: Andheri West

25. Brand
Mood Board

26. OUR CAMPAIGNS

27. #COFFEEWITHCRICKET #CCD
This campaign is based on the ICC ODI CWC
We will ask the audience to come to
CCD or order any CCD drink online
Then take a picture of their drink with the
CWC match they are watching (TV) in
their home or in CCD café
Upload it on social media using hashtags
#COFFEEWITHCRICKET #CDD
Then can show their post and get 20% off on their
next drink and it continues till the CWC ends

28. Creative 1

29. Creative 2

30. Creative 3

31. #COFFEELINGS #CCD
#COFEELING is combination of 2 words coffee and
feelings
We will ask the audience to share their moods,
feelings or love for coffee on social media
Upload it on social media using hashtag #COFEELINGS #CCD
and the best one will get a shout from official page of CCD
(everyday new customer will get a shout out)
Posts can be anything like memes,
captions, pictures, selfies etc.

34. WEBSITE SNEAK PEAK
• Good UI and UX
• User friendly
• Attractive

35. • It also has offers, download app button and Call To Action
• Overall the website is very good

36. EMAIL MARKETING

37. Welcome to Café Coffee Day
Checkout our
product and
services
Engaging mail about
upcoming products,
campaign, contests
Remarketing
Email/Newsletter/Subscription offer
Cart Abundant
Offer
Thank you email
Blog Email App InstallsCampaign awareness
Special discounts
and offers

38. INFLUENCERS
Followers: 207k
Ask her upload picture of her
CCD drink and promote
#COFFEELINGS campaign

39. INFLUENCERS
Followers: 1.5 million
Ask them to post a blog of CCD and promote
our #COFFEEWITHCRICKET campaign

40. INFLUENCERS
Followers: 395k
Ask them to upload different pictures
of CCD drinks and coffees.

42. Audit

44. Keywords Rank

46. Top Backlinks

47. SEARCH ENGINE MARKETING
Café Coffee Day is not doing Google Ads.

48. Know your coffee
BLOGS
Write about different types of coffee flavours
and give a short brief on how each one is
different from the other.

49. Benefits of Coffee
BLOGS
Write about benefits of coffee
and can push 2 or 3 CCD’s coffees

50. Why CCD?BLOGS
Write about how CCD coffees are different than other
coffees.
• Its economical
• Its quality
• Its USP

51. Journey from farms to your cupBLOGS
Write about the whole process from start to end, how the
coffee from the farms were picked for CCD’s coffee cup.

52. Best summer drinksBLOGS
Show different types of summer drinks
and push 3 or 4 different Café Coffee Day drinks in it.

53. CONTENT BUCKET

54. Campaign Infographics Product Post Blog
#CRICKETWITHCOFFEE
#COFFEELINGS
• Ingredient of
different coffee
• How much
coffee drink in
every day in
India
• Interesting facts
about coffee
• Coffee
• Offers
• Food &
Snacks
• Contests
• Quizzes
• Know Your
Coffee
• New CCD drinks
• Which coffee
matches your
taste
Memes Video Trending Things
Post
Listicles
• People’s feeling
with and without
coffee
• How to make a
CCD coffee at
your home
• How fun and
exciting Café
Coffee Day café
are
• Cricket
related post
• Rainy
Season
• Father’s Day
• Top 10 trending
product of the
month
• Best Healthy
food product of
CCD

55. ORM

56. ZOMATO

57. FACEBOOK

58. TRIP ADVISER

59. QUORA

60. Social Media Marketing

61. FACEBOOK AD 1
OBJECTIVE: APP INSTALS

62. TARGETING ON FACEBOOK

64. FACEBOOK AD 2
OBJECTIVE: AWARENESS

66. FACEBOOK AD 3

67. Display ad

69. MEDIA PLANNING

70. Target Platform Ad Unit
Deal
Type
Weightag
e
Budget
impressi
on
Reach
Frequenc
y
Clicks CPC CPM
(18-30
years
Facebook
+Instagra
m
Single
Image
CPC 25% 2,50,000.
00
39,60,000
.00
39,60,000
.00
1 1,50,000.
00
26.40
(18-24
years
Facebook
+Instagra
m
Single
Image
CPC 25% 2,50,000.
00
93,30,000
.00
46,65,000
.00
2 26.79
(16-25
Years
Facebook
+Instagra
m
Caraousel CPC 25% 2,50,000.
00
46,80,000
.00
46,80,000
.00
1 94500 2.64
Display
Ads
CPC 25% 2,50,000.
00
52,50,000
.00
595000 3.145
Budget (Total) 10,00,000.00

71. LANDING PAGE
http://bit.ly/2IHaVuR