No, You May NOT Pick My Brain
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How can freelance professionals draw the line between giving away their ideas, and yet possibly attracting more paid clients by doing so? Topics include: ● Learn the advantages (yes, there are a few) and disadvantages of sometimes working for free. ● How to tell the difference between predatory brain-picking and friendly questioning. ● Why social media and the "culture of free" tends to cause us to be overly casual about the value of our work. ● Learn a number of different stock phrases that you can use with your next brain-pickers to either turn them into paying clients, or gently send them on their way without any embarrassment. Part of the AWC (Association for Women in Communications) Freelance February 2011 webinar series, brought to you by AWC and Freelance Austin.
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No, You May NOT Pick My Brain
- 1. Picked Clean (Ow, that hurts!) No, You May NOT Pick My Brain Sheila Scarborough AWC (Association for Women in Communications) Freelance February 2011
- 3. Brain-picking hurts your psyche
- 5. Turn it into a business opportunity
- 6. Why brain-picking (and those coffee/lunch invites) are often bad for your business....
- 7. Ideas and strategies have value. Skills have value.
- 8. Value!
- 9. Time has value, especially to a freelancer or entrepreneur. Brain-picking takes time away from IPAs (Income-Producing Activities)
- 10. Value!
- 11. No one says, "let me buy you a coffee and pick your brain" to accountants or plumbers....
- 12. There have always been brain-pickers. It seems as though the "culture of free" (easily available free info) has accelerated the picking. Why?
- 13. Info? Easy to Google. Social media = easy connections. How hard could it be for you to explain it all over coffee?
- 14. It only looks easy to those unfamiliar with it. That's why they think it's no big deal to pick your brain about it.
- 15. Your skills are how you make a living. They're how you keep the lights on. They're how you keep the fridge full. Get paid for them!
- 16. A brief word on social media....
- 17. It's another communications skill. Facebook can be a job. People make money to tweet . Video production is a skill. Blogging is highly specialized online publishing.
- 18. "Stop apologizing for being in business" Ian Gordon StartupDaddy.com
- 19. Why brain-picking (and those coffee/lunch invites) are often bad for your emotional psyche....
- 20. Brain-picking is not a positive interaction. It makes you resentful. (Do your own homework.) (Let me Google that for you.) (You're taking advantage of me.)
- 21. Brain-picking strains friendships. It makes for awkward business relationships.
- 22. Brain-picking is stressful. (Unpaid overload = stress)
- 24. Pickers try to make you feel that you're a bit greedy to ask for payment.
- 25. Pickers are happy to seek info, but just try to ask THEM for help....
- 27. Any Questions So Far?
- 28. So, Is Brain-Picking EVER Acceptable?
- 29. Yes. Here are some filters.
- 30. The Liz Strauss Model
- 33. When is it OK to allow brain-picking? When might it be to your advantage to work for free?
- 34. When it's a probable business opportunity and you're both evaluating each other. Key to know: Does this person fit your market? (Requires that you know your typical customer)
- 35. When it's an opportunity in your volunteering work of choice. Key to know: Which charities and nonprofits are your main focus? (Requires that you choose, and stick to it)
- 36. Conferences and meetings are often a valuable two-way Picking Zone
- 37. Giving back to your professional organizations can be good for your business. AWC Entrepreneur networks PRSA IABC AMA ASJA PCMA etc.
- 39. "I'd love to continue helping you, and take you on as a client" (Ian Gordon, Startup Daddy)
- 40. "Those are detailed questions about your specific business. Are you asking to become a client?"
- 41. "If you'd like me to do that for you, we'll need a more formal arrangement to cover my time. I charge $X/hour for that sort of work." Liz Strauss
- 43. When hands go on keyboard, mouse or touchscreen, you're on the clock.
- 44. Leslie Poston offers "Pick My Brain" 60 minute Skype calls for $200.00
- 45. Garry Arasmith sends a detailed evaluative questionnaire. Serious people answer and return it.
- 47. Videos
- 48. Podcasts
- 50. Offer a set time and place. I use weekly Jelly Coworking. Result = 1 free sandwich.
- 51. Saying No "It would be a pleasure to work with you at some point, but I'm not taking on any more clients right now. I'm sorry I'll have to say No." Lucretia Pruitt
- 53. The words to describe your value
- 55. Your ideas clearly presented
- 58. Blue thumbs down courtesy Fuyoh! at Flickr CC
- 59. Neon brain courtesy dierk schaefer at Flickr CC
- 60. Watches courtesy serendipity at Flickr CC
- 61. Coffee cup with hand courtesy denialpolez at Flickr CC
- 63. Zombie brain mold courtesy Like_the_Grand_Canyon at Flickr CC
- 64. Nurse classroom courtesy Galt Museum & Archives at Flickr Commons
- 65. Liz Strauss courtesy therangonagin at Flickr CC
- 66. Lobby conference talk courtesy SoMeTourism at Flickr CC
- 67. Thanks for your time! Questions? Sheila Scarborough @SheilaS on Twitter www.sheilasguide.com www.tourismcurrents.com