Presented as part of a panel at the 2015 New Jersey state tourism conference in Atlantic City, NJ. At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at www.tourismcurrents.com

1. Why, How, & WIIFM
Sensible Social Media
Sheila Scarborough
@SheilaS
@TourismCurrents
#NJtourism

2. Why?
@SheilaS
#NJtourism

3. Because your
visitor is
there
@SheilaS
#NJtourism

4. Fastest-growing user demographic?
You're looking at it ....

5. Of U.S. online adults surveyed:
71% use Facebook
28% use LinkedIn
23% use Twitter
28% use Pinterest
26% use Instagram
Source: Pew Social Networking Fact Sheet

6. Source: Pew Research

7. Social media users by age:
18 – 29 years: 89% use it
30 – 49 years: 82%
50 – 64 years: 65%
65+: 49%
Source: Pew Research Social Networking Fact Sheet

8. Your visitors are not only
social, they're mobile
@SheilaS
#NJtourism

9. Facebook has 1.1 billion
monthly active mobile users.
30% of those access the
network ONLY from their
mobile device.
Source: Facebook Shareholder Report
via Expanded Ramblings

10. Why social media?
Search/SEO

11. www.google.com/
business
@SheilaS
#NJtourism

12. Strategy....
Get One
@SheilaS
#NJtourism

14. Strategy Down to Each Social Post
Overall goals for your town, attraction, or hotel
Marketing communications to support goals
Social media that supports your marketing
Facebook Page
FB Page post to reach particular visitor type

15. Strategy to Social Post Example
Increase fall arts festival attendance
Marketing goal to support - reach crafters
Social media to support crafter outreach
Arts Festival Facebook Page
FB Page posts appealing to quilters/fiber artists

16. How?
@SheilaS
#NJtourism

17. "If you know how to
work with customers
in person,
you know how to work
with customers online."
Becky McCray, Small Biz Survival

24. WIIFM
What's In It
For Me? @SheilaS
#NJtourism

25. More word-of-
mouth marketing
More sales
@SheilaS
#NJtourism

31. Free = kittens not beer
@SheilaS
#NJtourism

32. "I don't have time to manage one of
those 'telephones.' I'm too busy
running my business."

33. The marketing team....
Chamber or CVB
Area attractions, businesses
& destinations
You @SheilaS
#NJtourism

34. "The CVB gets visitors
to the destination, but
YOU have to get them
through your door."
Leslie McLellan, Just a Small Town Girl and
Visit the San Jacinto Valley, California

36. To Do List
●
Make sure the Chamber/CVB knows
about your social media profiles
●
Help them help you
●
Support each other & give shout-outs!
●
Tag on Facebook, link to them, use
their @name on Twitter
●
Tell your customers where to find you
on social media, & talk to people there!

37. Photo Credits
●
The Wonder Bar Asbury Park (courtesy B.C.
Lorio at Flickr Creative Commons)
●
Mobile travelers with tablet (courtesy
BJMcCray on Flickr CC)
●
Free kittens not free beer (courtesy pinguino
at Flickr CC)
●
All other screenshots & photos are my own

38. These slides are on
www.slideshare.net/SheilaS
Sheila
Scarborough
Tourism Currents
@SheilaS
@TourismCurrents