Comparison and information on video sharing websites.

2. What are Video Sharing Sites?
“A website that allows users to upload and
share videos to either the general public or
invited guests.”
Share
Store
Upload

3. Who Uses Video Sharing Sites?
 General public
 Organizations
 2 billion videos are viewed a day on YouTube as of
May 2010
 48 hours of YouTube content is uploaded every
minute as of March 2010

4. How to Use Video Sharing Sites
 Sign up
 Upload
 Share

5. Some Video Sharing Sites

6.  One of the
best known
video sharing
sites
 15 min
limitation
 20GB
limitation
 Most content
unloaded by
individuals

7.  Social
networking
site featuring
videos
 New artists
and bands
 500MB
limitation
 20 minute
limitation

8.  Professional
platform
 Registration
required
 Replaceable
video feature
 separate user
profiles
 Contest
manager

9.  Weekly
restrictions
 Businesses
use PRO
accounts
 Video school
and Video
enhancer
 Couch mode

10.  Web series
 Apply to
share
 Uploads
based on
quality

11.  Humourous
entertaining
videos
 Males aged
15-35
 Option to sell

12.  Producer of
an online
video platform
 $99/month &
up
 Hosts and
publishes
videos for
users
 Polished
professional
look

13.  Internet
television
company
 Categorized
heavily
 Forum

14.  Based in Paris,
France
 similar to
YouTube in most
ways
 Maximum upload
60 minutes
 Only 4GB of
storage space

16. Video Sharing Sites Comparison

17. Useful for B2B
 Showcase products and services
 Testimonials
 Video appeared most frequently, and in over 70 per
cent of Google search results, images were second
and appeared in over 30 per cent of results.

18. Useful for B2C
 Allows customers to learn about your company
 Can educate customers about your products/uses/how
to use them (ex. Tutorials)
 Helps spread the word
 Free commercial space

19. For-Profit vs. Non-Profit
For Profit Not For Profit
 LEGOClubTV  Covenant House
 56, 631 subscribers  628 subscribers
 47,942,867 views  142,0512 views
 Example  Example
http://www.youtube.com/watc https://www.youtube.com/wat
h?v=MCpuful18JY ch?v=LCDtCVR01Kg

20. White Label Providers
 Company’s who produce video’s for marketers
 Offer professional video making services
 eg. Canadian Firm Planta
 http://www.youtube.com/watch?v=rIyxdHJ7mKI&featur
e=player_embedded

21. Informational and Educational
Informational Educational
 Informational  Educational
http://blip.tv/SpaceRip/ http://www.youtube
seeing-the-formation- .com/user/vidz4kid
of-planets-5928342 s?v=YUtvaCGx05
g

22. Entertainment
 CommunityChannel
 Nat Tran
 1,223,310 Subscribers
 http://www.youtube.com
/watch?v=W0bwCrZA34
I

23. Going Viral

24. Going Viral
 Becomes popular through sharing
 How to go Viral:
 Stay current
 Keywords and tags
 Attract a big name
 Be interesting, not boring!
 Example: http://www.youtube.com/watch?v=u-yLGIH7W9Y

25. Benefits of Video Tagging
 Helps your audience find your video
 Helps your video rank well
 Using tags from a similar successful video can help
your video show as a “related video”
 Example: http://www.youtube.com/watch?v=1vyfVlhXgSU

26. Best Video Formats
 Microsoft Media Video (.wmv) small file size and fairly
good quality
 Motion Picture Experts Group (.mp4) very popular for
sharing video’s, recommended by YouTube

27. Best Video Formats Cont’d
 Apple Quick Time (.mov) big files and high quality.
 Flash Video (.flv) most common format, uses adobe
flash, small files, streams fast, can play while loading,
great for longer videos, sharing sites like YouTube
convert videos to flash.

28. Best File Size
 Depends on your sharing site
 YouTube maximum file size 20GB
 Blip.tv 1.4GB maximum size
 Vimeo 500MB a week

29. Associated Costs
 Amateur: Free (not including equipment costs)
 Semi-Pro (hobbyist): $200-$750
 Pro (professional team, professional tools eg. corporate
video): $1,000-$3,000
 Premium (“wow” factor, advertisement): $5,000-
$50,000
 Top of the line (top talent, premium quality): $100,000+
 Sites like animoto charge by month $3.00+

30. Looking To Get Started?
 http://computer.howstuffworks.com/internet/basics/vide
o-sharing1.htm
 http://desktopvideo.about.com/od/desktopeditinghardw
are/u/GettingStarted.htm
 http://www.toprankblog.com/2009/10/video-seo-basic-
tips/
 http://www.youtube.com/t/about_getting_started
 http://desktopvideo.about.com/od/youtubegooglevideo/
ht/How-To-Make-Youtube-Videos.htm

31. More Links
 http://bryanacker.wordpress.com/2012/10/29/getting-started-video-
sharing/
 http://www.journalism.org/analysis_report/youtube_video_creation
a_shared_process
 http://go.brightcove.com/content/videocloud-sharing-
a?c=70130000000jfhB&gclid=CPHJx9f197UCFZEWMgodq2cAwg
 http://www.bloomfire.com/lp/video-sharing-
software/?seg1=ppc&seg2=gog&seg3=free-
trial&_kk=video%20sharing&_kt=7d0ac833-be4a-49a8-a6ab-
d9cc94c84b2a&gclid=CPbIysj197UCFYpDMgod5lAAnQ
 http://inthecapital.com/channels/how-vine-twitters-new-video-
sharing-app-can-help-your-organization/