Brand U - Learn How To Create Your Personal Brand

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This document discusses how to create a personal brand. It provides statistics on the personal brands and social media profiles of Shell Black and Brent Downey to demonstrate success. Some tips for developing a personal brand include choosing a target audience, focusing on a passion area, claiming relevant social media handles and domains, creating branding assets, engaging in conversations, and promoting content without being spammy. The first steps are to understand one's audience, find inspiring content from others, determine a passion area, and start creating a regular content curation schedule.

Petites entreprises & entrepreunariat

ShellBlack.com
Started June 2010
190 Posts
>800,000 Users
~ 6,000 Pageviews per Week
> 1.6 Million Total Pageviews
@shell_black
Started 2010
> 2,700 Followers
Started Aug 2013
26 Videos
> 1,000,000 Minutes Watched
4:24 Ave View Duration
> 233K Views

Admin Hero
Started January 2012
169 Posts
300,000 Users
15,000 Pageviews per Week
> 1.5 Million Total Pageviews
@brentdowney
Started 2010
> 4,100 Followers
Started 2014
> 4,200 Email Subscribers

Doing it Wrong Doing it Right
Universal Containers
@UniContSFDC
“Longest Salesforce
Implementation in History”
Daryl Shaber
@darylshaber
3,379 Followers
Dreamforce Man
@DreamforceMan
“The Most Interesting Man
at Dreamforce”
Benioff Shoes
@BenioffsShoes
Location: At Marc Benioff’s
feet

ShellBlack.com
April 20, 2013
51,433 Total Pageviews (3%) #1
Commentary
July 12, 2010
37,840 Total Pageviews (2.2%) #5
Technical “How To”

Admin Hero
January 20, 2014
156,222 Total Pageviews (14%)
July 20, 2015
92,437 Total Pageviews (8.45%)

Pro Tip: You Need to Know SEO (Search Engine Optimization)
● Keywords
● Meta Description
● Image Alt Text
● Content Length (word count)
● Link to internal content
● Link to authoritative external content
● Page speeds

Thank you for joining us today, and good luck! Learn more about ShellBlack.com:
• Company Website: ShellBlack.com
• SlideShare Presentations: slideshare.net/ShellBlack
• YouTube Channel: youtube.com/user/ShellBlackLLC
For Salesforce news, updates and information, follow us!
• Facebook: facebook.com/ShellBlack.com.LLC
• Twitter: @Shell_Black
• LinkedIn: linkedin.com/company/shellblack-com-llc/

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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Brand U - Learn How To Create Your Personal Brand

1. BRAND U - Learn How to Create Your Personal Brand Shell Black President ShellBlack.com Brent Downey Consultant ShellBlack.com

2. THANK YOU TO OUR PLATINUM SPONSORS

3. THANK YOU TO OUR GOLD SPONSORS

4. Why develop a personal brand?

6. Story Time

7. ShellBlack.com Started June 2010 190 Posts >800,000 Users ~ 6,000 Pageviews per Week > 1.6 Million Total Pageviews @shell_black Started 2010 > 2,700 Followers Started Aug 2013 26 Videos > 1,000,000 Minutes Watched 4:24 Ave View Duration > 233K Views

8. Admin Hero Started January 2012 169 Posts 300,000 Users 15,000 Pageviews per Week > 1.5 Million Total Pageviews @brentdowney Started 2010 > 4,100 Followers Started 2014 > 4,200 Email Subscribers

9. Doing it Wrong Doing it Right Universal Containers @UniContSFDC “Longest Salesforce Implementation in History” Daryl Shaber @darylshaber 3,379 Followers Dreamforce Man @DreamforceMan “The Most Interesting Man at Dreamforce” Benioff Shoes @BenioffsShoes Location: At Marc Benioff’s feet

10. Channel + Content + Voice = Your Brand

11.

12.

13. ShellBlack.com April 20, 2013 51,433 Total Pageviews (3%) #1 Commentary July 12, 2010 37,840 Total Pageviews (2.2%) #5 Technical “How To”

14. Admin Hero January 20, 2014 156,222 Total Pageviews (14%) July 20, 2015 92,437 Total Pageviews (8.45%)

15. Pro Tip: You Need to Know SEO (Search Engine Optimization) ● Keywords ● Meta Description ● Image Alt Text ● Content Length (word count) ● Link to internal content ● Link to authoritative external content ● Page speeds

16. Pro Tip: Marketing Yourself & Your Brand

17. Get Started Content ● Who is your Audience? ● Whose content do you enjoy / follow? ● What are you passionate about? ● Create a content curation schedule - start writing! Brand ● Grab your “identity real estate” (social handles, domain, etc.) ● Create assets to support your brand (i.e.: logo, colors, imagery, etc.) Engage! ● Participate in the conversation ● Market and promote (without being annoying and spammy)

18. Thank you for joining us today, and good luck! Learn more about ShellBlack.com: • Company Website: ShellBlack.com • SlideShare Presentations: slideshare.net/ShellBlack • YouTube Channel: youtube.com/user/ShellBlackLLC For Salesforce news, updates and information, follow us! • Facebook: facebook.com/ShellBlack.com.LLC • Twitter: @Shell_Black • LinkedIn: linkedin.com/company/shellblack-com-llc/

Brand U - Learn How To Create Your Personal Brand

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