2. ABOUT SHELLY
Shelly Cofini is a seasoned veteran in both Real Estate
Investments and Finance. During her tenure she has led many
successful enterprises to produce over $2 billion in closed real
estate transactions. She is high energy, and playful yet tenacious
in her search for the right investment or developing a winning
strategy for her clientele. Helping others and making a difference
in her community is top priority. When not working you will find her
running the Back Bay, competing locally in CrossFit, and
entertaining family and friends. Her “Southern” upbringing is
evident in both her faith and her work ethic.
Shelly’s guiding principle is “Once Committed the Universe
Conspires to Assist You”. She believes that the real value in her
work is helping people succeed; whether it is a business strategy,
a real estate diversification plan or giving an inspiring keynote her
intention and delight is to serve with great discipline.
With 30 years plus of business experience, Shelly considers herself a strategist, speaker and consultative sales
coach. She actively consults with REITs, investment funds, private equity groups, and asset managers by providing
acquisition and disposition strategies. With a focus on off market commercial properties in the Development,
Hospitality, Multifamily and Office Sectors. She is an in demand speaker, and coach.
A resident of Newport Beach, she has funded more than $4 billion over her real estate finance career. Shelly is a
National Speakers Association Member, conducting over 1,000 speaking engagements worldwide.
She has a B.S from California Polytechnic State University, in Organization Development, and the University of Santa
Monica, where she earned a Master of Arts, Spiritual Psychology degree. BRE licensed since 1988.
Shelly has a proven track record in successfully implementing turnaround strategies for in-transitions companies, both
large and small. Shelly loves working with Entrepreneurs, guiding them to see what is possible for themselves and their
business.
6. !!!WHATMAKESSHELLYDIFFERENT!
!
STRATEGIES!WITH!A!SIDE!OF!HUMOR,!CONVERSATION!AND!STORIES!
Always current and relevant; mostly thought provoking and inspirational. Choose from Shelly’s favorites or request custom
content packed with research and relevant facts.
CUSTOMIZED
Custom talks are welcome; experienced in organizational development, strategic planning, lending, real estate,
ontological coaching, and advanced communications skills which are valuable for sales and executive teams.
She is very hands-on with her topics and it is always her intention to leave the audience feeling inspired to achieve more
than they ever thought they were capable of. Shelly a high energy speaker, engaging her audience in the process.
Believes that people are capable of far more than they ever thought possible. They simply need to know where to start
and have a clear positive intention or declaration of the action they intend to take. Information will always be on the
cutting edge from leadership to sales.!
Shelly appreciates finding the humor in the situation at hand. Her talks are very conversational and packed with anecdotal
stories. She believes that it is possible to be in service, work diligently and have fun at the same time.
MARKET RELEVANT
Shelly has been in the Real Estate and Financial Services Industry for 31 years. She remains transactional in order to assist
her clientele with real time tactical tips and tools in order to effectively compete in the current marketplace.!
7. SPEAKINGTOPICS
CONSULTATIVE SALES: ITS NOT WHAT YOU SAY; ITS WHAT THEY HEAR
PERFECT DAY PLANS WINNING STRATEGIES
I most enjoy working with entrepreneurs on 90-Day strategic plans, I focus on “who they are being” how they are
showing up in their practice and what is stopping them from achieving everything they dream about. Take a
moment to IMAGINE what it would be like if…
•! Each day was your “ideal” work day.
•! The majority of your business came from referrals.
•! If you & each member of your team reached their greatest potential together.
•! If the breakthrough results you experienced were sustainable.
LISTENING, IS NOT JUST HEARING THE VOICES IN YOUR HEAD
Along my own life journey, I have developed a strong intuitive ability that allows me to sense the underlying issues
in people’s lives [sometimes even before they are aware of it themselves]. By being able to listen to more than
just the words being spoken I can work with clients to address those areas of their life in which they are not
completely satisfied. I can help them to clarify what it is they truly want and how they can bring it to reality.!
"
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9. "
PRESSANDCLIENTELE
Ticor Title Company
First American Title
Fidelity National Title
Investors Title
Stewart Title
Old Republic Title
Chicago Title
Heritage Escrow
Keller Williams Realty
Berkshire Hathaway Home Services
Prudential California Real Estate
First Team Estates
First Team Real Estate
Coldwell Banker
REMAX Laguna Niguel
Surterre Properties
Teles Properties
Evergreen Real Estate
Pasadena Board of Realtors
Citrus Valley Board of Realtors
Downey Board of Realtors
Southland Regional Board of Realtors
Inland Valley Board of Realtors
Help U Sell Realty National Training Event and Keynote
Countrywide Home Loans
Washington Mutual Bank
World Savings and Loan
PMAC Lending Corporation
National Assoc. of Hispanic Real Estate
Professionals National Convention
National Assoc. of Hispanic Real Estate
Professionals Regional Event
National Assoc. of Female Executives
John Hancock Insurance National Convention
Signature Services
KPP Financial
Invest talk Radio
United States Navy SPAWAR Unit
Realogy/NRT National Convention ERA, CB, C21
Wall Street Journal
National Association of Realtors
Los Angeles Times
The Power is Now Radio
California Association of Realtors
Granite Escrow
LOTO
Creative Property Group
Wells Fargo Securities
10. dream.create.prosper.
Get free updates delivered to your inbox every Monday when the
work-week starts; setting the week’s intention for you and your sales team.
I start with insights for the week and finish up with something inspirational to get your team motivated and
moving towards their goals.
Always energy-packed and conversational, I aim to enlighten, inspire and challenge the status quo. Oftentimes
we are the only reason, success works and or its not; I take a hard look at what It means to use power versus
force in making things happen.
I talk about consultative sales, listening, time management, client relationship management, marketing, social
media and so much more.
Whether you’re a financial professional, investor, real estate agent, student or someone just looking to learn
more, if anything above resonated with you, you will find something here.
Don’t hesitate to drop me a line or send in a question or topic you want me to explore and drill down.
Email me at shelly@shellycofini.com for free updates.
Bliss is Contagious…
Shelly Cofini
11. What People Are Saying
“Grass does not grow long under Shelly Cofini's feet, an intelligent woman of great strides she is a fast
moving entrepreneur with integrity that is unyielding, she leads with efficiency and resourcefulness. As an
expert leader in the luxury industry that is at times demanding of the "ungettable gets" Shelly defies the
impossible and delivers every time. As an entrepreneur Shelly is a star athlete in one of the most compelling
industries today, what is and what can be - will happen with her on your team.”
July 10, 2015 Kathryn Marino, President of HAUTEOC Inc., Orange County Fashion Week®
“Shelly is a fantastic business strategist with a plethora of knowledge in business strategies. She is creative,
energetic and motivating. I highly recommend her.”
October 7, 2011 Suzanne Harrison, Seven Gables Real Estate
“I had the pleasure of meeting Shelly 3 years ago and have attended many of her workshops. I ALWAYS
learn something new. She is pleasant, knowledgeable and makes herself available for to anyone that may
need her assistance, even outside of working hours. A great person, thought leader and woman of
integrity! I would HIGHLY recommend Shelly to everyone!”
November 16, 2010 Amanda Wernick
“Shelly is a great business consultant, strategist, real estate practitioner and marketing expert. I have taken
her classes and have witnessed Shelly facilitate a strategic planning session and training events. I would
highly recommend her if you need advice on taking your business to the next level or implementing new
strategies to improve your business. Shelly is also a life coach and can provide great advice on how to
deal with the many challenges we face in our personal lives as well as professional lives. I highly
recommend Shelly.”
November 6, 2010 Eric Lawrence Frazier M.B.A The Power is Now
“Shelly has a remarkable ability to simplify even the most complex of ideas and concepts to very succinct
and understandable terms. Shelly is an accomplished speaker and coach, and works on an intention
based method that puts her clients at the center of the relationship.”
July 15, 2008 Matthew Todsen MKT Wealth
Shelly spoke to a group of seasoned Realtors and the room was standing room only. Her presentation
provided several "Aha" moments as you could see the lights come on in the eyes of the Realtors. I have
had the pleasure of listening to Shelly at three different presentations, and each were updated to match
the market at the time of the presentation. Very informative and never a dull moment.”
July 7,2008 Kenny Watanabe, Coldwell Bank
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