This document outlines best practices for developing a top contributor program for a community. It recommends involving stakeholders to design rewards, communicating the program internally and externally, keeping an open dialogue with contributors through regular meetings and channels, and analyzing results through surveys to ensure the program is meeting its objectives and providing value for both the company and contributors. The goal is to recognize active community members, inspire greater participation, and cultivate advocates who can help improve products and services.
32. Charlotte Kubler, Lithium
Super User programs have seen
as much as a 75% uplift in
content from Super Users in the
first 3 months of implementation.
Saw a need, top contributor program solved it.
Our goal in creating the Magento Masters program was to create clarity within our organization on who to look to as community leaders at the same time as being able to recognize them in a way they truly deserve – valued in front of their peers.
CMCII course - Charlotte and Joe.
Stuart Bankey, Holly Goldin, Charlotte Kübler and Nathan Maton
Inspired by CMCII to start MM. Looked at Stars and others.
Capes. Magneto vs Magento.
#CMGRHangout episode?
Many employees involved in community - not just our community team.
Invite, they have to accept.
Needed to provide value that would make them want to be a part of this.
Laughed at for swag budget line item.
How did you get involved in Magento?
What has the community done for you?
What made you decide to contribute back to the community?
Advice for others?
Who do you hope to see as a Master next year?
5-10 minute video.
How did you get involved in Magento?
What has the community done for you?
What made you decide to contribute back to the community?
Advice for others?
Who do you hope to see as a Master next year?
5-10 minute video.
MageTitans and MMRO panels.
Stakeholders already knew answers.
Huge advocate for our community and for MM.
Across 12 countries.
Increase in contributors.
Increase in contributions.
Increase in brand awareness.