My CV

1. SHERWIN, FANG FU KANG M: 91910595 | E: WINFONG@MAIL.COM
TARGETING: DIGITAL MARKETING / CREATIVE COMMUNICATIONS
Over 5 years’ creative, design and marketing experience. Passionate about leveraging digital tools and
technologies as critical enabler in marketing and branding communications, owing to qualifications in
Marketing & Advertising and Electronics, Computer & Communications Engineering.
 Develops integrated online and offline marketing strategy for print, multimedia and website, with
experience in digital advertising.
 Proven creative skills in design of high-impact marketing and branding collateral; produced corporate
video, refreshed sales brochures and generated online content for corporate website.
 Confident in optimising digital marketing channels including Search Marketing, Email Marketing, Social
Media Marketing and Content Marketing to tap opportunities and expand customer base.
 Supports product development, innovation and marketing via market research and competitor analysis.
SELECTED AREAS OF EXPERIENCE
Media Monitoring
Database Marketing
Google Analytics
Creative Multimedia
Google AdWords Certified
CRM (Swiftpage ACT!)
Google Digital Sales
Graphics & Copywriting
Social Media
Content Generation
Brand Management
Email Marketing
PROFESSIONAL EXPERIENCE
LEICA GEOSYSTEMS JUN 2017- DEC 2017
DIGITAL MARKETING SPECIALIST
Contracted as Marketing Specialist for a Leading Swiss Land Survey instrumentation company.
Created Digital campaigns and SEO strategy via Google and LinkedIn platform.
 Kick started and implemented online advertising (videos, display banners, etc.) strategies across Google
Ad network and LinkedIn; ensured brand messaging consistency and integrity in line with corporate
strategy:
- Advocated LinkedIn Best Practices to company workforce for the adoption LinkedIn as a social media
business tool.
- Initiation of Internal Marketing Campaigns generating 1,200 customers leads.
 Provided market intelligence and Lead generation of 40,000 new customers for Long-term Marketing
Campaigns and Business Development in both local and regional markets.
 Develop and implementation of Search Engine Optimization campaigns across Google Search and Map
Location, creating 1,804 backlinks monthly, resulting in an increased of monthly organic search from 987 to
22,000 lookup request via Google Search and Maps.
 Weekly update of content onto the Google Search Engine network producing an average reach of 300 views
per article and a grand total effective reach of 5,889 views in 5 months
 Increased monthly unique inbound traffic by 580% from 381 to 2,215 visits. With an average increase of
62% organic conversion rates.
ASIASOFT ONLINE PTE LTD FEB 2017- MAR 2017
SENIOR DIGITAL MARKETING EXECUTIVE
Contracted as Senior Digital Marketing Executive for a leading games publishing company in the SE-Asian region.
Created strategic digital marketing campaigns spanning various digital platforms like Facebook, Google and
YouTube channels to expand customer base for mobile and PC games.

2.  Developed and implemented online advertising (videos, display banners, etc.) across various ad-serving
networks in collaboration with third party agencies and vendors; ensured brand messaging consistency
and integrity in line with corporate strategy:
- Liaised with Creative team to produce attractive video ads and other digital marketing collaterals.
- Coordinated online gaming events (contests, etc.) for a regional customer base of approx. 30, 000.
 Researched and incorporated raw marketing data for short-term marketing campaigns, generating
approx. 1,000 new users in 2 days.
 Managed marketing projects for game titles in collaboration with Disney, MapleStory, Kritika Online, and
Dragonica Mobile.
BEN LINE AGENCIES JUL 2012 – JUL 2016
OFFSHORE OPERATIONS COORDINATOR MAR 2016 – JUL 2016
ASSISTANT MARKETING SERVICES MANAGER MAY 2013 – MAR 2016
MARKETING SERVICES SUPPORT EXECUTIVE JUL 2012 – MAY 2013
Recruited as Marketing Services Support Executive for a leading shipping agency; promoted to sole marketing
I/C with regional oversight of all marketing and advertising activities in 120 offices across 16 countries in Asia.
Pioneered multiple digital marketing efforts supporting revenue growth of 30% and expansion of product /
service before internal transfer to Offshore Operations Coordinator.
 Led planning and execution of online marketing and brand communications on lean / shoestring budget:
- Increased brand following on LinkedIn from zero to 1,200, generating multiple leads / sales enquiries.
- Propelled customer engagement and conversion; generated, published and shared multimedia
content (success stories, case studies, updates, etc.) for corporate website and social media page.
- Designed and deployed email marketing campaigns reaching out to approx. 7,000 subscribers.
- Advised management on timely release of key corporate communications.
- Authored company’s Wikipedia page.
 Maintained and updated client database which has doubled from 7,000 in the past 4 years.
 Developed and implemented online advertising (flash banners, takeover banners, etc.) across various ad-
serving networks in collaboration with third party agencies and vendors; ensured brand messaging
consistency and integrity in line with corporate strategy.
 Updated corporate communications material; produced corporate video and refreshed sales and
promotional brochures; managed graphic design / artwork, copywriting and proofreading.
 Initiated and set up workplace library with marketing literature and resources to support sales and
marketing colleagues in delivering pitches to prospects.
 Enabled focused strategic planning and resource development; programmed software, formalized sales
performance analysis and reporting processes to generate business insights for senior management.
- Ensured reporting accuracy by reviewing over 600 sales reports across Asia offices monthly.
 Provided market intelligence to support product innovation; tracked current trends and regulations,
performed competitor analysis and monitored social media.
 Initiated key system upgrades leading to significantly improved sales enablement and work productivity;
won management approval for upgrade of CRM system to Swiftpage ACT!
 Ensured seamless CMS migration to modernised platform.
 Advocated CRM best practices; trained new sales staff on marketing policies and sales reporting SOPs.
 Maintained website by debugging website HTML coding on content management system (CMS).
 As Offshore Operations Coordinator, gained exposure in business operations by managing shipping
operations for offshore vessels, driving procurement, port documentation and health, safety, environment
and quality audits; enhanced vendor relationships, achieving win-win outcomes through barter approach.
POON SIANG SEOW AUTOMOTIVE WORKSHOP FEB 2011 – MAY 2012
BUSINESS & MARKETING MANAGER
Spearheaded major business process improvements leading to enhanced efficiency and effectiveness.

3. Additionally managed customer and business partner relations, procurement and inventory and vehicle
accident insurance claims processing.
 Digitised administrative processes using Microsoft Word leading to ease of documentation and filing of
paperwork; conducted training sessions for employees.
 Upgraded CRM efforts; initiated use of Excel to maintain customer base of over 800.
 Enhanced brand image and kick-started social media presence with corporate Facebook account as a
strategic effort in line with company relocation and expansion of product / service line.
PEOPLE’S ASSOCIATION MAY 2010 – JAN 2011
SENIOR PROGRAMME OFFICER
Coordinated broad scope of administration for 6,000 Interest Groups to meet diverse community needs,
from budget control support, grant / funding application to programme development. Established positive
working relationships with Constituency Offices, and supported success of Singapore Kindness Movement by
driving internal communications, implementation and monitoring of updates.
SINGAPORE CUSTOMS MAY 2006 – MAY 2010
HIGHER CUSTOMS OFFICER – GRADE I
Based at Woodlands Checkpoint Division; maintained stringent legislations by undertaking surveillance to stem
duty evasion and syndicate smuggling, investigated offences and interviewed witnesses / offenders for court
proceedings, processed permit applications, coordinated customs revenue and GST.
OPUS SINGAPORE MAY 2005 – MAY 2006
ON-SITE ENGINEER
Delivered exceptional server support for various clients on behalf of a leading IT services and solutions
company; managed network administration, server migration and handled client enquiries.
EDUCATION
Bachelor of Commerce (Marketing and Advertising), Curtin University of Technology, 2009
Diploma in Electronics, Computer & Communications Engineering, Singapore Polytechnic, 2001
Diploma in Computer Studies (Business Computing), Informatics Singapore, 1997
ADDITIONAL INFORMATION
LANGUAGE PROFICIENCY: Effectively bilingual in English and Mandarin
IT SKILLS: Adobe Photoshop, online picture enhancement tools incl. GIMP, video and sound editing using NHC
Videopad, Adobe Indesign, Adobe Muse, Google AdWords, Google Analytics, Microsoft Office incl. Word and
Excel (Pivot Table, VLOOKUP, Data Filter), Content Management Systems (CMS)
AVAILABILITY: Immediate
EXPECTED SALARY: Open to negotiation
PERSONAL INTERESTS: Avid computer gamer, emcee-ing, deejay-ing and mixing music