A43 COSLA TSL Teach Share and Learn Exercise

1. V92 Marketing Management
or TRANSFORM
DEVELOPING PRICING
STRATEGIES AND PROGRAMS
Shiela Mae Rillo
Ateneo Graduate School of Business
V92 Marketing Management
Shaping the Market Offerings
(To DIFFERENTIATE, To ACQUAINT, or TRANSFORM)
To DIFFERENTIATE
To Acquaint

2. V92 Marketing Management
Ch16 Developing Pricing Strategies and Programs
6 Step Model Price Strategies
Shiela Mae Rillo
Selecting the
Pricing Objectives
Determining
Demands
Estimating
Cost
Analyzing Competitors’
Costs, Prices & Offers
Selecting a
Price Method
Selecting the
Final Price

3. V92 Marketing Management
Ch16 Developing Pricing Strategies and Programs
Businesses should pay close
attention to what their _________
do regarding price, cost, and
promotional offers.
A. Competitors
B. Customers
C. Company
D. Market
Shiela Mae Rillo

4. V92 Marketing Management
Ch16 Developing Pricing Strategies and Programs
What is the final step in setting
the price?
A. Selecting Price Method
B. Selecting the Final Price
C. Determining Demand
D. Setting the Pricing Objectives
Shiela Mae Rillo

5. V92 Marketing Management
or TRANSFORM
DEVELOPING PRICING
STRATEGIES AND PROGRAMS
Shiela Mae Rillo
Ateneo Graduate School of Business
V92 Marketing Management
Shaping the Market Offerings
(To DIFFERENTIATE, To ACQUAINT, or TRANSFORM)
To DIFFERENTIATE
To Acquaint