Stan Schroder, European editor of Mashable, came to Shift Conference 2015 in Split, Croatia, to talk about how to Get Out of the Startup Bubble. See video of his presentation here: http://youtu.be/qV3jonK_pKw

1. {
Stan Schroeder
Mashable.com, European Editor

2.  The definition has changed
 It’s become a lot more structured
 Ultimately, it’s just a different way to turn your
idea into reality
Startups

3.  Product, traction, story – that’s what your
audience want to know about
 Your audience is not the media, your audience
are the people who will buy your product, who
will talk about your product, who will share
and like it on social media
Get out of the startup
bubble

4.  Valuations, funding, number of employees,
where you worked before, the size of your
office
Probably not the first
things you should
mention

5.  When’s the best time to pitch? When you can
say something about what you’re building, not
how you’re building it
 Product launch, traction, buzz, important
updates, story
Reconsider your timing

6.  It goes both ways. If you didn’t get media
coverage with your funding round, you might
get coverage later on when you launch the
product
 Mash.Me
Don’t get discouraged

7.  Loud Evolution
 PingTank
Create a story