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SurveyMonkey


               2011
               JMRX
               Dave Goldberg




Confidential
Confidential   2
Mail
• 
• 
• 




            3
–


     Mail
•               • 
•               • 
•               • 




            4
• 
               • 
               • 
               • 




               • 
               • 
               •       CRM
               •  EFM (Enterprise Feedback Management)
               • 




               • 

               •             ($200-$1000 /   )
               • 
               •  Web



Confidential                                         5
SurveyMonkey


• 
• 

• 
• 




               6
SurveyMonkey –
        SurveyMonkey   ?           SurveyMonkey
                                    800
                                          Fortune 100




                                                        NPO
                                                

                                                               
                                                          




                                                    


                                      :
                           -




Confidential                   7
      3900

                                                                         40%
                                                                      




                                                              110
         /




                                                              35%
                                                           
                                                               100
                                            11,000

                                         35%
                                            400

                            9,000

                      80%




: 2011


   Confidential                                       8
•                                              surveymonkey.com
          • 
          •                                    SurveyMonkey                    SEO
          • 


                                                                     (1)                                  SurveyMonkey

            Surveygizmo 
                                  Qualtrics 
                 2% 
            Limesurvey              2%                                                                    Search Term      Google
                3%                       Other 
                Quibblo 
                                           6%                                                             survey            #1
                  3% 
                                                                                                          surveys           #1
            Zoomerang 
                6%                                                                                        online survey     #1
                                              SurveyMonkey(2)                                             online surveys    #1
                                                    78% 
                                                                                                          web survey        #1
                                                                                                          free survey       #1

(1)       Searches for brand name + brandname.com, average monthly; source Google Keyword tool Apr 2011
(2)       Includes Wufoo


       Confidential                                                                         9
200+   14




            10
SurveyMonkey




          11
SurveyMonkey
• 

     7,000
• 


                 :
                                                                                      
                      
                                         TBWA                                                 

                                                                      SAP 

                                                                      ANA InterConKnental         

                                         DHL Japan                                            

                                                                                  
Confidential   13
:
•            15

     URL

•    E            , web   ,


• 

                               99.5%
CRM



               •  Citi Performing Arts   •                   • 
                  Center



                                         •  Ancestry.com     •  Lehigh

               •  NBA



                                         •  Salesforce.com   • 

               •  Shmoop


                                         •  Autodesk
               •  KIPP Houston                               • 




Confidential                                   15
Confidential   16
• 

•  Web


• 
• 




         17
5

• 
     5
      6             MUJI GIFT
     CARD
• 
            SurveyMonkey

• 
            7



                                18
PR
     •  6


     •  “
            20”


     • 




19
Innocent Drink



                      • 

                           SurveyMonkey

                      • 


                      • 

                 20
Salesforce.com



                      • 




                      •  360
                      • 




                 21
• 


• 



• 

•  500




         22
•  Law professor using empirical methodology and experimental survey
   design to test the connection between consumer attitudes and
   proposed changes affecting government regulated retail markets
•  Psychologists from UCLA surveying US adults about attitudes toward
   police brutality
•  The Applied Research Center investigating whether the "Millennial"
   generation believes that ethnicity is “no longer an issue” with the
   election of Barack Obama
•  Communication scholars from the University of Washington are
   studying what character traits would create the most electable
   Republican/Democrat female candidate




                                   23
24
• 

• 
• 
• 

•  SPSS




          25
•  2009

     Philip Garland, Ph.D.




• 




                             26
“
                       ”
    - Philip Garland




           27
https://www.surveymonkey.com/s/JMRX1




                             28

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Marketresearchcoverpage 110614005815-phpapp02[2]

  • 1. SurveyMonkey 2011 JMRX Dave Goldberg Confidential
  • 4. Mail •  •  •  •  •  •  4
  • 5. •  •  •  •  •  •  •  CRM •  EFM (Enterprise Feedback Management) •  •  •  ($200-$1000 / ) •  •  Web Confidential 5
  • 7. SurveyMonkey – SurveyMonkey ? SurveyMonkey 800 Fortune 100 NPO : - Confidential 7
  • 8.   3900   40%     110 /   35%   100   11,000   35%   400   9,000   80% : 2011 Confidential 8
  • 9. •  surveymonkey.com •  •  SurveyMonkey SEO •  (1) SurveyMonkey Surveygizmo  Qualtrics  2%  Limesurvey  2%  Search Term Google 3%  Other  Quibblo  6%  survey #1 3%  surveys #1 Zoomerang  6%  online survey #1 SurveyMonkey(2)  online surveys #1 78%  web survey #1 free survey #1 (1)  Searches for brand name + brandname.com, average monthly; source Google Keyword tool Apr 2011 (2)  Includes Wufoo Confidential 9
  • 10. 200+ 14 10
  • 12. SurveyMonkey •  7,000 •  :         TBWA         SAP      ANA InterConKnental      DHL Japan         
  • 14. : •  15 URL •  E , web , •   99.5%
  • 15. CRM •  Citi Performing Arts •  •  Center •  Ancestry.com •  Lehigh •  NBA •  Salesforce.com •  •  Shmoop •  Autodesk •  KIPP Houston •  Confidential 15
  • 18. 5 •  5 6 MUJI GIFT CARD •  SurveyMonkey •  7 18
  • 19. PR •  6 •  “ 20” •  19
  • 20. Innocent Drink •  SurveyMonkey •  •  20
  • 21. Salesforce.com •  •  360 •  21
  • 23. •  Law professor using empirical methodology and experimental survey design to test the connection between consumer attitudes and proposed changes affecting government regulated retail markets •  Psychologists from UCLA surveying US adults about attitudes toward police brutality •  The Applied Research Center investigating whether the "Millennial" generation believes that ethnicity is “no longer an issue” with the election of Barack Obama •  Communication scholars from the University of Washington are studying what character traits would create the most electable Republican/Democrat female candidate 23
  • 24. 24
  • 26. •  2009 Philip Garland, Ph.D. •  26
  • 27. ” - Philip Garland 27