1. Shih Yu Chen,
Tse Ching Huang,
Alexandra Jonerheim,
Sophie Kim Yen Liem &
Joakim Viland
4/31/2015
BORDERLESS

2. The Milestone Initiative
Page 1 of 7
This is the intellectual property of Borderless. Its content may be used by Unilever should the project be
accepted in the final round on May 1st
2015.
Table of Contents
INTRODUCTION.......................................................................................................................... 2
1.1 Purpose.................................................................................................................... 2
2 PROJECT AND PRODUCT OVERVIEW ........................................................................... 2
3 JUSTIFICATION ..................................................................................................................... 2
3.1 Location.................................................................................................................... 2
3.2 Social impact........................................................................................................... 3
4 SCOPE...................................................................................................................................... 3
4.1 Objectives ................................................................................................................ 3
4.2 High-Level Requirements...................................................................................... 3
4.3 Major Deliverables.................................................................................................. 4
4.4 Boundaries............................................................................................................... 4
5 DURATION............................................................................................................................... 4
Timeline .................................................................................................................................. 4
6 BUDGET ESTIMATE ............................................................................................................. 5
6.1 Funding Source....................................................................................................... 5
6.2 Estimate ................................................................................................................... 5
7 ASSUMPTIONS, CONSTRAINTS ....................................................................................... 6
7.1 Assumptions............................................................................................................ 6
7.2 Constraints............................................................................................................... 6

3. The Milestone Initiative
Page 2 of 7
This is the intellectual property of Borderless. Its content may be used by Unilever should the project be
accepted in the final round on May 1st
2015.
INTRODUCTION
1.1 PURPOSE
The Milestone Initiative project charter documents and tracks the necessary
information required by decision maker(s) to approve the project for funding. The
project charter should include the needs, scope, justification for decision to proceed
or not to proceed with the project. It is created during the Initiating Phase of the
project.
The intended audience of the Milestone Initiative project charter is the judge panel
from Unilever in association with the Hult Impact Challenge 2015.
2 PROJECT AND PRODUCT OVERVIEW
The Milestone Initiative is designed to tackle youth unemployment initially in South
Africa, specifically Johannesburg, Gauteng. The project suggests to acquire a
central building in Johannesburg; the facilities will function as a walk-in center for
youth who wishes a consultation with careers advisors.
Furthermore the center will also have computers, online resources and a library for
the participants of our project.
Additionally, the center will host guest-speakers, lectures and specific skill classes
depending on the labor demand in the local area. The project will moreover have
mobile library buses with the capacity to reach areas outside of Johannesburg; the
scope of the project includes 10 of these buses. The mobile libraries will be acquired
as second-hand buses and then refurbished.
The locations are chosen based on the unemployment rate, population density and
ease with which we can reach rural surrounding areas. The project will need an
initial investment of $265.500. This includes the acquisition of the headquarters,
buses, technological equipment, such as computers, and the compensation of the
supervisors and security.
3 JUSTIFICATION
3.1 LOCATION
Leveraging existing infrastructure to set up and run our programs, we have chosen
Johannesburg, Gauteng, South Africa for our pilot project; the decision was based
on the density of the population. Furthermore, Unilever already has a strong
presence in the area and have ten brands grossing more than a billion dollars
annually in their portfolio which eases the possibility to scale the program in, once
the pilot is proven to be a success. Since South Africa is a strong economy for
growth, we can see our enterprise as a viable venture in this region. Additionally,
the Farming Project focuses on growing and harvesting Fonio Seeds, which will be
easy to set up and maintain in this region. The seeds naturally grow in the South
African habitat and are highly nutritious. Lastly, the European market uses this seed
as a superfood ingredient in cereals and muesli bars, which makes the seed a
profitable product to focus on.

4. The Milestone Initiative
Page 3 of 7
This is the intellectual property of Borderless. Its content may be used by Unilever should the project be
accepted in the final round on May 1st
2015.
3.2 SOCIAL IMPACT
The Milestone initiative and the farming project aims to alleviate famine along the
southern African continent and ease the issue of youth unemployment through
matching the skills gap between current youth and local employers. Additionally, by
selling a portion of the Fonio seeds to the western market at a significant mark-up,
running costs will be covered in part through the farm project. Unilever will have first
refusal rights to this portion of the crops before the seeds are released to the general
market. The second portion of the fonio seeds will be sold and distributed to
impoverished African regions troubled with famine. This way the milestone initiative
helps sustain itself through helping its environment.
4 SCOPE
4.1 OBJECTIVES
Empowering unemployed youth, in the age group 16-29, to acquire the necessary
skills to get a job. We are targeting a country with high inequalities while being a
developing economy. The economic activity in the area can be leveraged to set up
this enterprise.
The objectives of the Milestone Initiative are as follows:
 Set up tangible, easily accessible youth centers in the highly dense South
African areas. Furthermore, where this is hard/impossible to achieve, a mobile
service will be available offering similar benefits as the stationary HQ.
 Refurbish ten large second-hand buses and transform them into mobile
libraries with educational resources aimed at teaching unemployed youth the
necessary skills for the job market.
 Set up Fonio Seed farms, generating crops for sale to the local economies as
well as transatlantic companies. This will be a large part of our revenue stream.
 Engage with existing NGO’s such as the Peace Corp who are already doing a
lot of work in the area; leverage existing NGO involvement to acquire human
capital.
 Get currently unemployed youth in jobs matched to their skill level; ease black
market activities.
 Create an infrastructure that can be replicated other places in the world to
tackle similar problems.
 Hire candidates at a ratio of 1:10 to volunteers in order to cope with
administrational tasks and to delegate work and information effectively.
4.2 HIGH-LEVEL REQUIREMENTS
The following table presents the requirements that the project’s product, service or
result must meet in order for the project objectives to be satisfied.

5. The Milestone Initiative
Page 4 of 7
This is the intellectual property of Borderless. Its content may be used by Unilever should the project be
accepted in the final round on May 1st
2015.
Req. # I Requirement Description
1 A central Headquarter in Johannesburg, South Africa of at least 250m2.
2 10 second hand buses
3 Around 50 computers for the headquarters
4 90 total (combination laptop/tablet) for mobile buses
5 10 full-time bus drivers
6 Farm with sufficient land
7 Fulltime employees experienced in aggriculture
8 Youtube channel for marketing purpouses
9 Strategic partnerships with local asociations and existing NGO’s
10 High volume of volunteers
11 Exposure on Unilever products, cash donations on purchase (1-2p per sale)
4.3 MAJOR DELIVERABLES
The following table presents the major deliverables that the project’s product,
service or result must meet in order for the project objectives to be satisfied.
Major Deliverable I Deliverable Description
Acquisition Headquarters
Tangible youth center in Johannesburg, South Africa
with capacity for lecutres, consultations, walk-ins and
available technological resouces for unemployed
youth.
Form alliances with NGO’s and Local
unions
Form strategic partnerships with NGO’s who are
experienced in dealing with high volumes of
volunteers and who may have excess human
resources on hand.
Set up a sustainable fonio farm In order to secure revenues, the farming part of the
project should be completed relatively fast. The
acquisition of the land is a milestone on its own.
4.4 BOUNDARIES
Inclusive: farm, headquarters, bus drivers, buses, supervisors, security,
refurbishments of the buses, computers, tablets, farm, land, seeds, skilled farmers,
volunteers, social media platforms, local spaces for moving advertisement, product
donations in line with Unilever products, teachers associations, NGO’s,
philanthropists and beneficiaries, Unilever, local communities
Exclusive: Distribution of Crops
5 DURATION
TIMELINE
11

6. The Milestone Initiative
Page 5 of 7
This is the intellectual property of Borderless. Its content may be used by Unilever should the project be
accepted in the final round on May 1st
2015.
6 BUDGET ESTIMATE
6.1 FUNDING SOURCE
Government grants, revenues from farming project, product donations in
association with Unilever (i.e. a 2 pence donation for every Axe sold in the UK
between May ’15- December ’15), donations from philanthropists and beneficiaries.
6.2 ESTIMATE
This section provides a summary of estimated spending to meet the objectives of
the Milestone Initiative project as described in this project charter. This summary of
spending is preliminary, and should reflect costs for the entire investment lifecycle.
It is intended to present probable funding requirements and to assist in obtaining
budgeting support.
STARTUP COSTS
Building $130,000 $500/m*260m2
Second hand buses $100,000 $10,000/bus*10Qt
Computer $17,500 $350/set*50Qt
Laptop (buses) $18,000 $200/Latop 9Qt/bus 10Qt
TOTAL $265,500
RUNNING COSTS
Petrol $84,000 $12/l x (350l x 2 weeks)x 10Qt
Driver $2,400 $200/month x 12 Drivers
Recepition $500 $250/month x 2 Staffs
Coordinator $7,000 $350/month x 20 Staffs
Electricity /
internet $120
Maintainence $200
TOTAL $94,220
May ‘15 December ‘15 March ‘16 June ‘16
Frist batch of participants
Completed Program
Acquired HQ’s
& Buses
In-depth market analysis
Completed
Project Plan Completed

7. The Milestone Initiative
Page 6 of 7
This is the intellectual property of Borderless. Its content may be used by Unilever should the project be
accepted in the final round on May 1st
2015.
7 ASSUMPTIONS, CONSTRAINTS
7.1 ASSUMPTIONS
This section identifies the statements believed to be true and from which a
conclusion was drawn to define this project charter.
1. Assuming unemployed youth in South Africa is looking to find work.
2. Assuming Unilever will engage actively and use leverage its market position to
help fund the project.
3. Assuming volunteers want to spend a portion of time away from everyday
activities for a benign social impact.
7.2 CONSTRAINTS
This section identifies any limitation that must be taken into consideration prior to
the initiation of the project.
1.Acquiring funds for initiation of project
2.Sufficient marketing globally in order to gain appropriate momentum (snowball
effect) in the early stages of the project.
3.Acquiring sufficient amount of volunteers.