Maltwin is a delicious malt-based health drink for children made with the winning combination of Higher Protein, Higher Vitamins, and Lower Added Sugar, to help support the daily nutritional requirements of your children and help them prepare for today’s fast-paced world.

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2. Maltwin is a delicious malt-based health drink for children
made with the winning combination of Higher Protein,
Higher Vitamins, and Lower Added Sugar, to help
support the daily nutritional requirements of your children
and help them prepare for today’s fast-paced world.
Made with 100% naturally malted Barley, this nutritious
drink powder for kids works to effectively retain nutrients in
an easily digestible form. Unlike most popular malt-drinks
that use cereal extracts, Maltwin’s naturally malted Barley
formula makes everyday milk healthier and tastier with its
delicious Chocolate Bourbon flavour. With nearly 50%
more Protein than leading malt health drinks, Maltwin
keeps children active and energetic throughout the day, in
ways that their regular diet may fail to.

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4. ● About the Company
● About MALTWIN
● Concepts
● Unique selling Points
● Benefits of MALTWIN
● Features
● Ingredients
- Nutritional Composition
- Recommended
servings
● Target & Positioning
● Brand Guidelines
- Brand colour
- Brand fonts
● Appendix
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5. Powered with 24 vital Vitamins and Minerals, Maltwin chocolate drink
promotes healthy growth, enhanced brain function and strong immunity and
bones. In addition, low sugar and higher fibre content in Maltwin ensures
sustained release of energy and a healthy gut.
What is Barley Malt Extract? Malting is a traditional process of soaking grains
in water to sprout, dry and cook them. It involves conversion of starches to
sugars which aids in sustained energy release. The Malt Extract used in
making Maltwin is obtained from 100% Barley Malt, which contains beta
glucans that help cleanse the digestive system and maintain a healthy heart by
lowering cholesterol. Therefore, this high protein drink, with natural minerals
from Barley, can ensure healthy cognitive functions, improved nervous system,
and production of red blood cells.
2 glasses of Maltwin health drink in a day can help meet your child’s daily
nutritional requirements and prepare them to be a winner. Try it today!

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7. Established in the year 2004, PMV Nutrient Product Pvt. Limited is a part of PMV
Group of companies which is one of the largest malting conglomerates in India.
With nearly 50 years of experience in manufacturing Malt Extracts, Malt Grains,
Malt flour, and Nutritional Powders, PMV Group is proud to introduce a malt
based food which aims at satisfying the needs of our customers in the best way.
The company reiterates its commitment for continuous improvement and
development in the areas of technology, resources, systems and its products.
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MALTWIN
MALTWIN is a malt based health drink made with an ideal combination
of Higher Protein, Higher Vitamins, and Lower Sugar to support the
daily nutrition requirements of the human body in today’s fast-paced
world.
With nearly 50% more protein than a leading malt based food in the
segment, Maltwin keeps you active and energetic throughout the day, in
ways that your regular diet may fail to with 24 vital vitamins and
minerals, Maltwin is a health drink for kids
(5 - 12 Years).

10. Matwin is available in three different packs
These are - Re-Fill Box (450 gm) - Jar (250 gm) - Sachet
(30 gm)
*The pack artwork pdfs are enclosed as Appendix*
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11. The product concept as visualized in the following 2 pages are work in
progress.
They give a clear idea as to what the brand is, what it offers, who the
target consumers and
audience are and other relevant details.
Please note that some of the earlier marketing
work attached the document may not be consistent with these concepts.
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12. Concept 1
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13. Concept 2
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The Winning Malt Formula to
Strength, Immunity, Growth & Development of
Children
The USPs:
● 100% Malted Barley: Made with pure malt extract from 100% naturally malted*
barley : Retains nutrients in an easily digestible form, unlike un-malted cereal
extracts used by other brands
● Higher Protein: 2 Times More Protein than a leading brand and enriched with
Calcium, Potassium and Phosphorous
● Lower Sugar: Lower added sugar and rich in fibre: Barley Malt is great for
sustained release of energy and fibre promotes gut health. Other brands, with
sugar as a major ingredient, give unhealthy sudden spikes of energy
● Higher Vitamins: 24 essential vitamins, minerals and Active Immuno-Nutrients
like Copper, Selenium, Zinc and Vitamins A,B6, B12,C,E & Folic Acid.
● Great Taste: Chocolate Bourbon and Vanilla flavours

15. BENEFITS OF
MALTWIN:
● The higher protein content within Maltwin
ensures building bone and muscle mass
● The Nutritional content helps in
buildingstronger immunity
● It is known for enhancing brain function
● Maltwin helps in better growth and
overall development of the children
● It is also beneficial for improving Metabolism.
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FEATURES:
Flavour: Maltwin comes in premium Chocolate Bourbon flavour
which is tasty and does not require any additional sugar, making the
drink super healthy.
Reliability: The ingredients are sourced from heritage suppliers, which
are then combined with state of the art technology to produce a
distinctive product in the segment of health food drinks.
Recipe: Made with an extra dash of protein, combined with 100% Barley
Malt Extract and then mixed with plenty of vitamins, it is a drink made
for winners.
Technology:Maltwin is manufactured using best in class Vacuum Band
Drying technology which helps in preserving loss of essential nutrients,
aroma, and provides consistent product quality with excellent solubility.

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INGREDIENTS:
Barley Malt Extract, Milk Solids, Sugar, Cocoa Solids, Whey Protein, Vitamins and
Minerals, Acidity Regulators (INS500(ii)), Stabilizer (INS 412), Emulsifier(INS322)
Nutritional composition
protein, essential amino acids, soluble fibers, vitamins B2, B3, and B6; the
minerals iron, calcium, and potassium; and the micro-minerals magnesium,
manganese, and selenium.
Recommended Servings:
2 Glasses of MALTWIN in a day ensures most of your daily nutritional
requirements:
HOT:
Mix 3 Tablespoons (30gms) of Maltwin to a cup of hot milk.
COLD:
Mix 3 Tablespoons (30gms) of Maltwin to a little warm milk, top-up with chilled milk

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TARGET AND POSITIONING:
The target user and audience of MALTWIN would be
as follows:
● The target consumer or the user of Maltwin would
be children from the age group of 5 -12 years old.
● The target Audience or the customer of Maltwin
would ideally be the Mothers.

19. The Following chart would give an overview of positioning of Maltwin to its competitive
brands:
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20. Brand
Guidelines
Colours - Fonts - Art
works
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21. MALTWIN BRAND
COLORS
- BLUE – AI COLOR CODE - # 2B388F (C 100,
M 93, Y
7, K 1) ; Pantone Match - NA
- RED – AI COLOR CODE - # EE4036 ( C 0, M
90, Y 85,
K 0) ; Pantone Match - NA
- YELLOW – AI COLOR CODE - # F9B517 ( C
2, M 31, Y
100, K 0) ; Closest Pantone Match – 124 EC
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22. ● MALTWIN FONT FAMILY - GOTHAM
Gotham is our official font. It’s modern and sophisticated. It feels
authentic and familiar. Gotham is a licensed font and is used in all
marketing collateral and the website. This is also the font of our logo.
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● Maltwin Fonts:
https://drive.google.com/file/d/1swTlwgNyhJXa
sN_a 4znCilUWlmqg_Eos/view?usp=sharing
● Maltwin Artwork and Product Images:
https://drive.google.com/file/d/1rouNqU4jPbpU
mgQ 3Xd2C9fR9ugOI-e79/view?usp=sharing

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APPENDIX:
● What is Malt Based food? According to FSSAI- Malt based food means the product
obtained by mixing malt of any kind obtained by controlled germination of seeds, involving
mainly steeping germination and
● kiln drying processes with other cereal and legume flour with or without whole milk or
milk powder, flavouring agents, emulsifying agents, protein isolates, protein hydrolysates,
edible common salt, liquid glucose, sodium or potassium bicarbonate minerals, amino acids
and vitamins. itIt may contain added sugar and/or cocoa powder and processed in such a
manner to secure partial or complete hydrolysis of starchy material in the form of powder or
granules or flakes by drying or by dry mixing of the ingredients.
● Known Benefits of Vitamins
- Build stronger bones: Vitamin D Calcium Phosphorous
- Brain Development: Vitamin B6 Vitamin B12 Iodine
- Stronger Vision: Vitamin A
- Increases Metabolism: Vitamin B1,B2,B4,B4,B5 and Biotin
- Building muscles: Protein Potassium
- Healthy blood: Vitamin A Vitamin C Iron

25. ● Social Media Links
- Maltwin website: https://www.maltwin.com/
- Maltwin facebook page: https://www.facebook.com/ProteinMaltVitamin
- Maltwin instagram handle: https://www.instagram.com/maltwinofficial/
- LBB article : https://lbb.in/delhi/4-superfoods-that-need-to-ee79e3/
https://www.facebook.com/LBBDelhiNCR/videos/1348994011931476/?v=134899401193147
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https://drive.google.com/drive/folders/1_qiaxiOpIsGtCoPUtQEC97Xj3OOL4jrs?usp=sharing
● Online Market links
-Amazon:https://www.amazon.in/stores/Maltwin/Homepage/page/97A1FBF7-C947-499E-8FEC-
167CB D4343E9
-Flipkart:https://www.flipkart.com/search?q=maltwin&otracker=search&otracker1=search&marketplac
e=FLIPKART&as-show=on&as=off
-PayTMMall:https://paytmmall.com/maltwin-blpid-517627?page=1&latitude=28.4073332&longitude=7
6.9988556
-1 MG: https://www.1mg.com/search/all?name=maltwin
-NetMeds: https://www.netmeds.com/catalogsearch/result?q=maltwin
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● The Following link will guide you to the Maltwin editable images:
● To measure the superiority of Maltwin a detailed comparison was done with all
the competitive brands available in the market, amongst different age groups
taking Minimum RDA requirements as the basis of it.*Following is the link :
https://docs.google.com/spreadsheets/d/1GsOVxHQu4z7XXbmJ3RrVQ5fup1NN
ZKfedvlx SIeI_fo/edit?usp=sharing
● Following is the link for Maltwin advertisements done in newspapers and
magazines:
https://drive.google.com/drive/folders/17QM9JfW8v7sUQ_C9QRafQDkiHSh2Vib
w?usp= sharing
● The Following link will guide you to the Maltwin outdoor media advertisements:
https://drive.google.com/drive/folders/1EdfTJ7oVypwJ3tvhr8MB32BXsUv_YO-
2?usp=sh aring

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● The Following link will guide you to the Maltwin outdoor marketing and promotional events
- Premier soccer league:
https://drive.google.com/drive/folders/1VWG1ZQrQj0-RnWV8GjbvSLg-XzzHg3LI?usp=sharing
- Adidas creators league:
https://drive.google.com/drive/folders/1OyGCMZiXZl4duo-zgqjUWoR924WpSbL3?usp=sharing
- St. Xaviers sampling:
https://drive.google.com/drive/folders/1R5cbheiiqZ22KN9Zug8eyIKv8exFgC-o?usp=sharing
- Shiv nadar school sampling:
https://drive.google.com/drive/folders/15OqWpOsgtbWxPJH9K6FlKbui8kpwIKBD?usp=sharing
- National swimming championship:
https://drive.google.com/drive/folders/120EC4QHES9eY4nBj2r5tUm7rbqbjvYjl?usp=sharing
- Haryana swimming championship:
https://drive.google.com/drive/folders/1M6hIy3WPfv40pS1lrLFNYnhZpSRwAAKN?usp=sharing

28. Higher
Protein
Higher
Vitamins
Lower
Sugar
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