Bongosawa Clothing Kenya Looking forward to get contacts on possible collaborations for the products, partnership opportunities

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Vision: Brand Leadership in Quality, Excellent &
Sustainable Products
Introduction
Product: Bongosawa is the product of the Pan-
african street culture inspired by the city we
know and love - Nairobi.
Value Proposition: Opportunity for authentic
high quality, competitively priced branded with
a special focus on meeting customer satisfaction.
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Team
• K a m a u : A d v e r t i s i n g p r o f e s i o n a l ( C o -
founder/Director)
• M u s a O m u s i : G r a p h i c D e s i g n e r ( C o -
founder/Director)
• Martin Alube: Innovation and operations
management (Business development/Director)
• Made With Love (Sister Brand)
ü e-commerce
ü e-marketing
ü e-payments

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The Market
• In 2017 Kenya apparel market estimated to be
USD 330 million with a 10.9% 5 year CAGR ;
-Large percentage caters to AGOA-US market;
• Domestic market consists of imported second
hand clothing/ Existing Gap in authentic, quality
locally sourced & produced products;
• Estimated that 60% of the apparel market is in
the SMEs sector
*Geopoll in 2017-youth between 18-34 spend
55% on personal care;
*SOURCES: kENYA TEXTILE REPORT 2017 (MI&ED) BUSINESS DAILY /THURSDAY, FEBRUARY 9, 2017

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Demography (Kenya)
SOURE: SOCIETY FOR INTERNATION DEVELOPMENT(Abridged report)

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Product
• We create quality homegrown
clothing and accessories that tap into
the ethos of Nairobi, Africa, The
World
• Product range consists:
-Tshirts/ made to fit prints/ shirts;
-Hoodies/ Jackets/ Kimonos;
-Pants/ Shorts; and
-Accessories/ Tot bags, make up
holders/ Pillow covers

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Business Model
• Manufacturer: Design outfits, source for material and sell to
wholesaler;
• Direct to market: Act as retailer through:
B2C-bricks and mortar: retail store
-online platforms: Jumia, mookh store and tafuta.biz;
B2B-wholesaler: Made in Kenya
• Democratize customized apparel and accessories(made to
order); and
• Relationship marketing to create customer loyalty

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Market Strategy
• Channels /Place- Social Media /Online Sales & marketing
and distribution/ Harnessing the growing ICT Technology
solutions;
• Product-Quality product brand made to meet and surpass
customer satisfaction, backed up with continuos PDCA
cycle;
• Pricing-Competitive pricing with continuos evaluation on
process efficiency; and
• Promotion-Brand placement targeting muscians and
running campaigns at music concerts
Customer Segmentation
• We are targeting both men and women from the 16-35
demographic, mainly B to AB (LSM 7-8);
• High end bespoke furnishing accessories

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Exit Strategy
Partnerships:
Collaborations: Zaiba Collections, Emunnah Designs
/ Tafuta biz;
Partnership: Japanese Retailers, Niche market
Players;
W h y U s ? G r o w i n g s t a r t u p w i t h p r o v e n
understanding of the target Market.
Provide market entry with brand recognition
Financial Buyer:
Acheivement of Cashflow positive and brand loyalty
potential for Buyout
IPO: Future Prospect

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Bongosawa Quality Driven Brand
Summary & Closing
Scalable Business model Leveraging on Market
potential, improving regulatory environment and
investment incentives
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Challenges and Opportunities in streamlining the
Value Chain, Alternative ways to lower cost of
production and improve brand quality and offering
Seeking to Form relationships with Japanese
entrepreneurs, Market entry and Collaborations
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