How to land up in your dream Job if you are fresher, after your MBA.

1. Getting to the real world after
your MBA for fresher's
Shiv Shankar M S
Co-founder & CMO
Waybeo

2. Part 1. Understanding Sales & Marketing
Opportunities
Part 2. How to land up in your first job?
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3. Part 1.
Understanding the Opportunities
around you
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4. Sales or Marketing?
What is the
difference?
Which ladder should you choose for your career?
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5. The customer conversion funnel
Product
•Identifyin
g needs,
designing
solutions
and
positionin
g
Prospect
•Listing out
the target
customers
Awareness
•Educating
customers
about the
brand and
product
Interest
•Exploratory
phase by
them to
analyse the
offer with
their needs
Desire
•After basic
research,
they feel
confident
that, this
solution
suits them.
Action
•They buy
the product
and pay
you the
money.
Retention
•Providing
support
and retain
as a loyal
customer.
Marketing Sales Support
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6. Product Prospect
Awarene
ss
Interest Desire Action
Retentio
n
Marketing
• Sales Managers
• Regional SM
• Partner Channel
Manager
• Retail marketing
Associate
• Sales Architect / VP /
Head
Support
Sales Career
Sales
+ves
• Easy to get the job & huge growth.
• Needs real passion to be a sales man.
• Can build huge networks and great
contacts.
• Easily switch between Industries.
-ves
• Needs to travel
• Need to be mentally and physically
powerful
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7. Product Prospect
Awarene
ss
Interest Desire Action
Retentio
n
Marketing
Digital
Marketing
Support
Marketing Career – Client Side
Sales
Market Research
Content Creation
& Design
Product
Analysts
Product/ Brand
Management
Marketing
Communications
Advertising
-ves
• Difficult to get the first entry.
• Switching industries are also
difficult.
+ves
• Can build huge networks
and great contacts.
• Needs very strong analytical
skills.
• Has Glamour and comfort
associated.
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8. Product Prospect
Awarene
ss
Interest Desire Action
Retentio
n
Marketing
Support
Marketing Career – Gen Y
Sales
Permission
MarketingContent Creation
& Design
Inbound
Marketing
Social Media
Marketing
SEM / SEO
Affiliate Marketing
Web Analytics
Marketing
Technologists
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9. Product Prospect
Awarene
ss
Interest Desire Action
Retentio
n
Marketing
Support
Career in Customer Support
Sales
• Customer Support
Manager
• Customer experience
design
-ves
• Difficult to get the first entry.
• Very few opportunities.
+ves
• Highly comfortable and
satisfactory job.
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10. Part 2.
How to develop the brand “you”
and get your Job?
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11. The sales funnel
Campaign Viewers
Leads
Interests
Proposal
Pays
Customers
5000
100
40
20
5

12. Ideal Job sales funnel
Your Profile/Resume
Viewed by
Job Opportunities
Shortlist
Interviews
Job
Offers
Select Your Job
200
20
10
5
2

13. Ideal Job getting process
Product (You)
Design
Prospect the
target
audience.
Build the
brand “You”
Do Inbound
marketing
Get inbound
calls for
interviews
Do outbound
marketing
Generate
Leads
(Interviews)
Convert to Job
offers
Select the best
job
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14. Step 1 :
Try to Answer these questions or position yourself.
•What are your unique traits/experiences?
•What are your strengths?
•What are keywords/ideas you want to be identified with?
•What are your accomplishments?
•What are you proud of?
•Where can you develop an “expertise”
Designing the Product ‘You’
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15. “The product maybe good, but if you
are pitching to the wrong person, it
doesn’t matter.”
Step 2 : Prospect the target audience.
Generate a list of
200 companies,
their key persons
and social
profiles.
Add more on the
go.
Shortlist 2-3 most suitable
type of job roles based on
• Job Type
• Industry
• Your skills and interests
• Location
• Company size
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16. Step 2 : Tools for Targetting
• Use HR portals & Listing websites to get list of
companies.
• Use LinkedIn to find people working there.
• Setup Alerts: Google & Yahoo
• Be the best in LinkedIn:
• Conduct blog/microblog searches in alltop.com,
twitter.com and technorati.com
• Get active in Social Media share related content
to your brand. (Useful for others)
• Follow people in targeted list. (Twitter is the best)
• Get active in Q&A portals like Quora.com and
reddit
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17. Step 3: Building the brand “You”

18. Step 3: Build the brand “You”
1. Start a Blog
2. Have a 100% complete LinkedIn Profile
3. Add maximum relevant connections in LinkedIn.
4. Promote your blog and try to get 1000 monthly readers
5. Twitter is easiest media to interact with anyone. Get active their.
6. Identify the Keywords related to your Job search.
7. Setup Google alerts for news related to your Keywords. Follow
these keywords in Twitter and interact.
8. Use Visual CV and other multimedia resume.
9. Content is the King now.
10. Learn about careers and new concepts and strategies (videos,
networks, blogs)
11. Use Google reader to follow best blogs in your domain. If for
example marketing: Seth Godin, SEO: Neil Patel and Inbound
marketing: Hubspot). Use tools like Feedly in your phone.
Goal:
Get a Klout
score above
50
Get your blog
500visitors
per day.
Become an
expert or
influencer
in your
domain
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19. Step 4: Do Inbound Marketing
“Don’t ever go after Jobs. Let the
jobs search for you.”
Inbound marketing is the process of building and
sharing meaningful content and information for your
target audience. They become your followers and
eventually your starts to get respect for your brands
from them.
Keywords to Learn more:
Inbound marketing, Permission marketing,
Content marketing
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20. Step 5: Do outbound marketing
1. Prepare an outstanding resume with your
social profile details.
2. Avoid the usual “My Objective” lies and
jargons.
3. Please build a genuine and great Cover letter.
4. Customize cover letter and mail content as
per the culture of the organization.
5. Erase your digital dirt.
6. Apply through their websites.
7. Apply through LinkedIn Networks & Job
boards.
8. Apply through Email.
Remember:
It is a sales
funnel. Expect
10% success.
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21. Step 5:
Leads to Sales(Job)
Conversion
Remember:
Again it is a sales funnel. Expect
20% success.
2 Job offers from 10 Interviews
is the ideal scenario..
Select the most
Suitable One for
you.
It is all about your Attitude.
Be honest.

22. About Shiv
Co-founded Waybeo along with his college friends during engineering
Graduation.
Heads the Global Marketing at Waybeo as the CMO.
Waybeo’s flagship product www.Bounzd.com, a real time Click to call
and complete call tracking solutions on Cloud for Businesses, finds its
success under Shiv.
Being a detail oriented person he loves sharing information in
actionable details. He is an avid reader and passionate speaker.
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23. Shiv Shankar M S
Contact Me at:
shiv@waybeo.com
Twitter: @shiv_waybeo
Thank you.
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