Product Management Simplified
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Today, there is a lot of clutter in the product management profession. In this narrated presentation, Shiva Badruswamy, President, DigitalMobileForce explains how to de-clutter and become just customer focused. He simplifies the essence of product management to three key words and backs it up with powerful examples.
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Product Management Simplified
- 1. Product Management Simplified Shiva Badruswamy Product Transformer Drop the fancy words Play to Customers’ Needs-Wants-Unknowns DigitalMobileForce, Inc. Kirkland, WA
- 2. Product Management Clutter Vision Strategy Intel Priority Concierge MVP Personas Profiles Watering Holes Roadmap Business Model Metrics Product Life cycle User Experience Epics User Stories Specs Ready & done tickets Sprints Backlogs Holy Moly. It’s a Lot!!!
- 3. Let’s de-clutter N • Did your users NEED feature yesterday? W • Users are happy if they have; may not pay U • Help me figure out. Today’s unknown = Tomorrow’s need or want S • STOP Think Needs, Wants, Unknowns. Start with User. End with User.
- 4. Products born from “unknown” Initial surveys indicated demand “Unknown” Low smartphone usage Data bandwidth not cheap A Phone that Plays Music Too
- 5. Products born from “Needs” Advertisers spent money without measurable impact More user eyeball time on the Internet Democratization through demand- supply pricing Google Advertising and AdWords
- 6. Products born from “Wants” Pay more money for buying stamps online? E-mails don’t need stamps USPS franchised stamps Easy Competition So many examples - mostly from companies confusing users’ wants as needs or unknowns. 50% fail rate in corporations.
- 7. For More Information Shiva Badruswamy President DigitalMobileForce, Inc. www.digitalmobileforce.com customerservice@digitalmobileforce.com Check out more of our videos on YouTube under DigitalMobileForce channel. Thank you for participating.
Notes de l'éditeur
- Talk about how PM lingo is cluttered. Tell how you talk to your child in a toy store. Tell why unknowns are most important.
- Surprise your audience with PM Lingo clutter Talk about a whole dictionary can be written in it So many teams and stake holders on it But are they all pointing toward customers?
- Just keep these 3 things in mind and some up with way to get there Do you have sales and marketing power to push wants? Will too many wants lead to feature churn? Realize customer’s preferences are dynamic. Don’t think about anything else.
- Explain how Steve pushed ahead with meeting an unknown need
- Advertisers needed this yesterday Whole new way to measure Transparency, algorithm based, anyone can understand
- Several examples 50% product development fails because of this confusion Not enough differentiation to want to make people to pay Changing landscape decreases demand Easy to mimic
- Contact information