Walt Disney, Mickey Mouse, Disney consumer products, their contribution to obesity epidemic, DCP's broadening and rationalising of products, introduction of healthier food options, role of advertising and peer pressure among children, FDA compliance, market competition and Disney magic.
13. COULD THE COMPANY USE ITS
“MAGIC” TO GET CHILDREN
TO SWITCH FROM SUGARY,
PROCESSED FOODS AND
BECOME LIFELONG CONVERTS
TO A MORE
NUTRITIOUS DIET?
WHAT WAS THE
FOOD INDUSTRY’S
23. 41%
OF THE PRODUCTS
COMPLIED WITH THE
NORMS ANS STANDARDS
28%
OF THE PRODUCTS WERE
PLANNED TO BE PHASED
OUT
BY 2008,
THE COMPANY
PLANNED TO EITHER
BRING ALL ITS
PRODUCTS UNDER
COMPLIANCE OR
HAVE THEM PHASED
OUT
29. COMPETITION, BUT WE
BELIEVE WE CAN BEAT THE
COMPETITION BECAUSE
EVEN IF THEY DEVELOP AND
MATCH OUR NUTRITIONAL
STANDARDS, THEY CANNOT
ACCESS DISNEY MAGIC.
-EMBOLA NDI,VICE PRESDENT, PRODUCT
DEVELOPMENT
31. SOLUTIONS
COLLABORATE HEALTHY FOOD WITH DISNEY
PROGRAMS
DISNEY CHARACTERS SHOULD BE SHOWN
CONSUMING HEALTHY FOOD TO ENCOURAGE
CHILDREN EAT THE SAME…
32. SOLUTI
ONS
HEALTHY FOOD CAMPAIGN FOR PARENTS
• PARENTS MUST BE AWARE OF HEALTHY EATING
HABITS FOR THEIR CHILDREN
• THEY MUST GIVE THEIR CHILDREN HEALTHY FOOD AND
IN THE RIGHT PROPORTION
33. SOLUTIONS
INTRODUCE A NEW CHARACTER
DISNEY COULD, PERHAPS, LAUNCH A NEW CHARACTER
WHO CONSUMES HEALTHY FOOD TO BECOME
STRONG AND FIGHT THE VILLAINS.
36. IT IS NOT EASY FOR DISNEY TO
CHANGE THE MARKET TASTE,
BECAUSE IT WOULD TAKE A LOT OF
TIME TO REPLACE AN OLD
HABIT FOR A NEW ONE…
DISNEY’S SOCIALLY
RESPONSIBLE BEHAVIOUR:
MARKETERS MUST EXERCISE THEIR
SOCIAL CONSCIENCE
IN SPECIFIC DEALING WITH