Oyo case study ppt

1. OYO Business Model-How OYO
Works and makes money
Submitted To:
Professor-
Amanpreet Aulakh and
Raghavendra B R
Presented by:
Shivendra Pratap Rao

2. OYO stands for “on
your own” rooms,
which sounds like
something a teenager
might make up. Maybe
that's because OYO's
Indian founder and
CEO, Ritesh Agarwal,
founded his company
when he was a 19-
year-old college
dropout.

3. INTRODUCTION
→YOUNGINDIAN
ENTERPRENEUR.
→ I N 2013, SALE SIM CARDS.
→DROP OUT FROM COLLEGE.
→FIRST START “ORAVEL STA
YS”.
→LATER EXTEND TO OYO
ROOMS.
→ NO W BIGGEST HOTEL CHAIN
GLOBALLY.
→NOW OVER 2,70,000+ ROOMS
IN 500+ CITIES IN INDIA.
OYO Founder- Ritesh Agarwal

4. BUSINESS MODEL OF OYO ROOMS
• Oyo Rooms Business Model is a hotel aggregator model. The services
are bought by the users under the name of Oyo rooms. Just like uber,
Oyo provides rooms with standardized quality and price.
• Oyo Rooms provide visitors with quality hotel room stays at different
places around India. They have partnered with hotels and made them
work with them under their name.

5. FUNCTIONAL DEPARTMENT OF OYO ROOMS
• PRODUCT DEVELOPMENT
• BRANDING AND COMMUNICATION
• BUSINESS DEVELOPMENT
• CITY OPERATIONS
• DEMAND
• RESERVATIONS AND CUSTOMER EXPERIENCE
• FINACE

6. FACILITIES PROVIDED IN OYO ROOMS
FREE WIFI TRAINED STAFF
CUSTOMER HELP SUPPORT CLEAN WASHROOM COMPLIMENTARY BREAKFAST

7. DIGITALIZATION IN HOTEL INDUSTRY
• Technology is core to OYO’s growth and is a competitive
advantage for us in the global hospitality industry.
• We are the first hospitality company in the world to invest In
innovative and advanced technology.
• It offer excellent customer experience and drive a
sustainable business for asset owners.
• Every aspect of OYO’s ecosystem is powered by technology.
• From a customer experience stand point, data science and
analytics help us improve the guest experience at every step.

8. SOME SUGGESTED FAMOUS SOCIAL CAMPAIGNS
• Some suggested social media campaigns
are #AurKyaChahiye (highlighting the fact that OYO
offers rooms at Rs. 999)
• #OneForEveryone (a video campaign with 8 different
clips
featuring 8 types of people that OYO caters to
• #OYOnauts (a contest in which social media
followers submitted their story and, if selected,
get to win a sponsored trip by the brand).
• This would greatly boost OYO’s Digital Marketing
Strategy.

9. OYO Business Model-New
Strength:
Standardisation
Subsidising Hotel Stays
Young and highly spirited leader
Weakness:
Poor Service Quality
Tight margins
A strategy of co-branding
Opportunities:
Focus on budget accommodation
Growing demand for aggregators
A surge in the number of travellers
in emerging economies
Weakness:
Competition
Growing concerns about safety