The document provides tips for writing effective emails for marketing purposes. It recommends focusing emails on one clear call to action, using clickable links, crafting attention-grabbing subject lines that include the recipient's name, and keeping the email short and engaging with a hook and postscript. Follow-up emails should be sent 1-2 times per week, preferably in the morning or on weekends when open rates are highest. Downloading a free marketing kit is suggested to help plan strategic email campaigns and grow a business without a large budget.
24. ü Plan out exactly when to send your emails.
ü Decide on one call to action.
ü Spend time on your subject line.
ü Usethe reader’s first name.
ü Hook them in with your openingline.
ü Keep the email short.
ü Insert an obvious, clickableclink.
ü Add a P.S. at the end.
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