ShopImagine E-Commerce Workshop Program for Fashion Colleges in India: Personal Branding is essential in today's personal and professional growth and how to implement social media with your personal brand and receive results forms the basis of this presentation. As a fashion e-tailer, we are constantly on the lookout for fresh ideas and fresh talent. This program is our way of interacting with young and talented fashion students as well as educating them about the exciting e-commerce landscape in India. The first workshop was held at FAD Institute, Pune on 11th and 12th July, 2013 by ShopImagine Marketing Manager, Neha Shah and Fashion Marketing and PR Executive, Alifiya Pratapgharwala

1. It’s all about YOU today!

2. WHAT IS PERSONAL
BRANDING ?
Personal branding is how we present
ourselves to others.
A personal brand is nothing complicated or
smarmy. It's just a way of describing yourself
to people who don't already know you.

3.  Personal Branding first showed up in 1987 when
Tom Peters wrote ‘The brand called you’ for Fast
Company Magazine. Since the onslaught of web 2.0
and social media.
 Personal branding has become an industry of its
own, spawning hundreds of books and websites on
the topic
 https://www.youtube.com/watch?v=mP_xc5dKQjc

4.  In your current growth in studies
 In your career search
 In finding new opportunities
 Building rapport
 Networking
 Enables you to be a better leader

6.  Personal Branding is the key to making sure the
REALYOU gets seen the way you want to be seen.
http://www.youtube.com/watch?v=JKIAOZZritk

7.  Rihanna:
fashionista, singer, umbrella
 Manish Malhotra:
designer, innovative, creative
 Mallya:
knowledgeable, beer, controversial

8.  Rihanna:
fashionista, singer, umbrella,
Icon , weird hairstyles
 Manish Malhotra:
designer, innovative, creative
Neon colours, celebrities
 Mallya:
knowledgeable, beer, controversial
Flamboyant, classy

11. Become a commodity in the market place
Have a disadvantage compared to others
Lose significant career opportunities
Limit your reach

12. Insights about you
Do your personal
SWOT
Set yourGOAL
Personal Drivers
Values
Passion
What are you known
for?
What do you have
answers to?
Insight from others
How do others describe
you
What are the 3
compliments people
make about you
What about you makes
people Stop, Watch and
sayWOW!

13. Participate
Content is King
Set your self apart

15.  Use fully public settings
Show off your skills
100% completion
Give recommendations-
reciprocity rocks!
Appropriate picture
Join groups and participate

16. Bad mouth your company/ boss on social media
(They always get to know!!)
Bored is one word you should be away from

17. Use fully public settings
Full name viewable
Check trending hash tags
Be part of current happenings
Be Smart not Self Obsessed

18. Keep it personal
Advice – Keep security turned high, unless
appropriate for your industry job and public
persona.

19. Can be extremely powerful for your brand!
Topics-
Hobby ( Passion rather!)
Travel
Fashion and Clothes
Enjoy your passion and career

20. A blog is a personal journal
A daily pulpit
A collaborative space
A political soap-box
A breaking news outlet
A collection of links
Your own private thoughts

21. Define your purpose
Set a reliable schedule
Mix it up
Move beyond the written word
Size matters
Learn how to write killer headlines
Design is important
Categorize and tag everything
Write the way you speak
Do not over think
http://www.youtube.com/watch?v=5gkxCjI5UP0
http://fuss.co.in/the-girl-from-fuss/

22.  Easy
 Visibility increases
 Helps create a sense of
community
 Place to gather things
that inspire you
 Out reach is incredible
 A good blog requires
regular updates
 Being too honest can
lead to trouble
 Should not be done
haphazardly
 Technical issues

23. Fashion Stirred
FUSS
WWH

24. Fashion Photography
Blog

25. What are you passionate about?
Your passion is your BRAND
Find blogger platforms
www.blogger.com
www.wordpress.com
Think of Logo/Colours
Content is KING
Most IMPORTANT-
Think what you want to write about?
https://www.youtube.com/watch?v=XDohoPavchc

26. Research!! Research!! Research!!Create.Compose.Conceptualise.

27. Be a
SOCIAL
CHAMP!!